Easy-to-use Product Adoption Tool
Rating: 6 out of 10
April 20, 2021
TA
Vetted Review
Verified User
1 year of experience
We use Appcues within our church management SaaS product to do product walkthroughs, collect survey/feedback forms, and notify users of new features or information. Appuces allows the marketing and product teams to create in-app messaging without having to go through engineering. This makes it much easier to do continual A/B testing and faster pivoting.
- As a whole, Appcues is very easy to use.
- You can build templates to easily style future modal windows and tooltips.
- They have great customer service! Any time I've had a question our support rep always gets back to me with solutions.
Cons
- Appcues doesn't allow you to track clicking the X in the top right corner to close a modal window. So, if a user clicks the X you can't build criteria around it to say "if someone clicks the X then do/don't show the modal again next time." You can only build criteria around buttons.
- The checklists are great to have, but I feel they could have a lot more functionality options. Example: If you wanted to have a checklist item direct someone to another page, it would be great to be able to check that item off without having to fire an event off of a flow.
- The NPS tool is nice, but I feel it could be more robust. We ultimately will be using a different NPS tool.
- Modal window to provide users information
- Walkthroughs to onboard new users
- Ability to collect in-app feedback
- Helped us increase user engagement within our product.
- Has helped us increase the number of users actually reading important information vs. us emailing them.
- Has helped us increase conversions of our trials to sign ups by helping our users see the value of our product more quickly.
One of the things we really loved about Appcues that ultimately led us to go with them is that it has a two-way integration with Heap Analytics. We are big fans of Heap, so being able to create user segments in Heap and push them over to Appcues to show modals to was a huge plus to us. We also found Appcues to be easier than many of the other products out there, which meant less time training new employees how to use it.