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AppLovin Exchange (ALX)

AppLovin Exchange (ALX)

Overview

What is AppLovin Exchange (ALX)?

AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.

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Recent Reviews

Great for gaming

8 out of 10
July 12, 2022
Incentivized
AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically …
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Pricing

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AppLovin Exchange (ALX)

AppLovin Exchange (ALX)

N/A
Unavailable

What is AppLovin Exchange (ALX)?

AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is AppLovin Exchange (ALX)?

The AppLovin Exchange (ALX) is a source of premium in-app mobile ad inventory and mobile real-time-bidding exchange, connecting mobile ad space buyers directly to AppLovin MAX. Through direct, equal access auctions, all ALX buyers are placed at the top of the funnel – to ensure transparent upfront pricing with no middleman fees, and to drive purchasing power Through MAX, ALX buyers transact in diverse real-time bidding (RTB) auctions with premium in-app ad real estate across 140k apps and 2 billion+ devices globally. AppLovin states this scale allows the exchange to power better opportunities and more focused targeting so that ads drive a higher ROI.

AppLovin Exchange (ALX) Competitors

AppLovin Exchange (ALX) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
August 23, 2019

Programmatic at its best

Verified User
Director in Sales
Internet Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
AppLovin is used on the organization to increase our programmatic reach. We can buy from them directly on a managed basis or use them directly as an exchange connected to our DSP. It has provided great results with CTRs that are above industry standards. They are laser focused in terms of their priorities and have a great amount of publishers, specifically in the USA.
Pros and Cons
  • Very good quality. Their CTRs are above average.
  • Great support team, very personable and helpful
  • Exclusive publishers, mostly on the gaming category
  • They should provide more detail in their reporting tools
  • As a DSP, they could handle QPS better thus lowering the infrastructure costs for the DSP.
  • They could expand their international inventory offering
Likelihood to Recommend
AppLovin works great for campaigns that are focused on performance. Their CTRs are really good since they have high impact formats, like interstitials and video, which makes for great CPAs. They are great for the US market, but they should expand their presence in the rest of the world where we can get better coverage on other SSPs.
Return on Investment
  • It has helped us reach our CPAs, so the impact has been very helpful.
  • It has had high ROI by increasing the amount of publishers we are using on each campaign.
  • Also, it allowed us to reach more users for our retargeting campaign, thus improving our revenue.
Usability
8
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
Support Rating
9
Their team is very knowledgeable and kind. They are always eager to help and very fast to assist you with requests. I have gotten lengthy answers for some questions I had about the platform every time I encountered an issue. I have only praises for them and recommend them to any potential partner.
Alternatives Considered
AppLovin is more focused on high impact formats instead of other exchanges that are more focused on banners and standard sizes. Also, their fraud controls are much more strict, which is a great advantage.
Other Software Used
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