TrustRadius Insights
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable …
Overview
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Recent Reviews
Popular Features
- DSP integration (8)9.090%
- Ad dashboards (9)9.090%
- Ad campaign creation (8)8.080%
- Ad performance reports (9)7.070%
Pricing
N/A
Unavailable
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
7 people also want pricing
Alternatives Pricing
What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
Product Demos
End to End Demo of Windsor AppNexus Ad Data Connector
YouTube
AppNexus Apps 2.0
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AppNexus?
AppNexus Integrations
AppNexus Competitors
AppNexus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Reviewers rate DSP integration and Ad deployment and Ad dashboards highest, with a score of 9.
The most common users of AppNexus are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(36)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.
AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.
Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.
Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.
Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.
Cons:
- Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
- Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
- Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
May 27, 2021
Great CTV Solution
Appnexus is less retargeting-focused than Criteo. Their solutions are more focused on building awareness and not so much on the bottom of the funnel and on conversions. Regarding MoPub, their focus is on mobile, and Appnexus, even though it has a very strong mobile set of solutions, is specialized on CTV and other media channels.
March 03, 2020
AppNexus (APN) Review
- The Trade Desk and Google Marketing Platform (formerly DoubleClick)
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN).
Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
- Google Marketing Platform (formerly DoubleClick)
Google Marketing Platform is the platform we used prior to AppNexus, while Google Marketing works innately with so many other platforms and does a wonderful job of streamlining everything we thought the vast features that AppNexus brings to the table would assist us better. While AppNexus has better features than Google Marketing and more customization, its clunky UI and high difficulty curve really held the experience of AppNexus back for us.
October 07, 2019
AppNexus Review
- The Trade Desk and Oath Ad Platforms (formerly Brightroll)
We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place.
September 05, 2019
A clean ecosystem
AppNexus is a different kind of DSP. They put a lot of focus on taking care of their ecosystem, they are very restrictive in which kind of ads you can serve there. They audit all of the creatives, and that's why they never have issues with fraud and are good for branding campaigns. The other DSPs generally are cheaper and oriented towards performance, and you may encounter shady issues by running there.
August 09, 2019
Great SSP!
AppNexus has more advanced targeting options as well as better publishers than The Trade Desk. Even if the system is harder to use and less intuitive they have a lot of CTV inventory and are at the forefront of the industry. They should expand on other markets to improve their offering to other DSPs.
February 08, 2018
The best Yield Management App
April 29, 2016
Appnexus is good but it could get even better!!
- MediaMath
October 27, 2015
AppNexus, a great tool for Programmatic Marketers
Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
April 29, 2015
Pixel Pro Media Review on AppNexus
Score 8 out of 10
Vetted Review
Verified User
Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
November 19, 2014
Thumbs up to AppNexus!
Score 7 out of 10
Vetted Review
Verified User
March 07, 2014
RTB on AppNexus
Score 7 out of 10
Vetted Review
Verified User
March 01, 2014
AppNexus is the tool that you're missing
Score 8 out of 10
Vetted Review
Verified User
Appnexus is the only one that i have used but I don't see why I would use anything else. It fits all of my needs, has extra things that I never got a chance to use and I look forward to learning and playing more with the data tools. I also like knowing that our user data is safe and never matched to identifiable information.
March 01, 2014
From Start to Finish, this is the Solution
Score 8 out of 10
Vetted Review
Verified User
- Adobe Photoshop,Basecamp,DoubleClick,GoToMeeting,McAfee,Synthesio,WebEx Meetings
February 25, 2014
AppNexus user Review
- Right Media Exchange,DoubleClick Exchange,Facebook Exchange,Google AdWords
AppNexus stacks up very well and works to mend across similar products, and to our proprietary technologies. They've created a platform that's close to a one-stop shop that spawns across a number of technologies and services, which is great from an advertising or publishing stance. I would recommend AppNexus for the experienced user in the digital space.