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AppNexus

AppNexus

Overview

What is AppNexus?

AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]

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Recent Reviews

TrustRadius Insights

Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable …
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AppNexus (APN) Review

8 out of 10
March 03, 2020
Incentivized
AppNexus is used as one of the primary DSP platforms that our programmatic team uses. Our team has been able to integrate AppNexus (APN) …
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AppNexus Review

7 out of 10
October 07, 2019
Incentivized
We use AppNexus as a DSP for programmatic advertising. It's used as part of a stack of tools and other DSPs as part of our display …
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A clean ecosystem

7 out of 10
September 05, 2019
Incentivized
We are using AppNexus to run campaigns in various countries, but mostly in the US. It allows us to get access to premium publishers at …
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Great SSP!

8 out of 10
August 09, 2019
Incentivized
AppNexus is a good partner for us to scale in the programmatic space. It is used mainly by the account management team to run campaigns. …
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Thumbs up to AppNexus!

7 out of 10
November 19, 2014
AppNexus is used in two departments in our company: Media Solutions and RTB.

For Media Solutions: We implement display and facebook …
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RTB on AppNexus

7 out of 10
March 07, 2014
We use AppNexus as our RTB (real time bidding) platform for all display and some mobile products sold by our sales department. It is used …
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Popular Features

View all 13 features
  • DSP integration (8)
    9.0
    90%
  • Ad dashboards (9)
    9.0
    90%
  • Ad campaign creation (8)
    8.0
    80%
  • Ad performance reports (9)
    7.0
    70%
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Pricing

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N/A
Unavailable

What is AppNexus?

AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

End to End Demo of Windsor AppNexus Ad Data Connector

YouTube

AppNexus Apps 2.0

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.5
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

8.2
Avg 7.8
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Product Details

What is AppNexus?

AppNexus Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]

Adobe Advertising Cloud, Google Marketing Platform, and OpenX are common alternatives for AppNexus.

Reviewers rate DSP integration and Ad deployment and Ad dashboards highest, with a score of 9.

The most common users of AppNexus are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(36)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.

AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.

Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.

Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.

Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.

Cons:

  1. Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
  2. Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
  3. Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 4 out of 10
Vetted Review
Verified User
Incentivized
AppNexus is being used by our Trading Desk - Affiperf. Affiperf is part of our specialties department and we handle several clients who buy programmatically and we decide which DSP to use for each campaign, and one of those DSPs is AppNexus.
  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
Ad Campaigns (5)
50%
5.0
Ad campaign creation
50%
5.0
Ad deployment
50%
5.0
Display advertising
50%
5.0
Ad display and retargeting segmentation
50%
5.0
Sequence targeting
50%
5.0
Ad Network Integration (2)
30%
3.0
Data Transfer
30%
3.0
DSP integration
30%
3.0
Ad Reporting & Analytics (6)
40%
4.0
Ad dashboards
40%
4.0
Ad performance reports
40%
4.0
Ad conversion tracking
40%
4.0
Ad attribution reporting
40%
4.0
Cross-channel ad management
40%
4.0
Ad forecasting and optimization
40%
4.0
  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
  • MediaMath
5
Trading desks
5
know digital media know programmatic have general knowledge of DSPs
  • Branding digital campaigns
  • Performance campaigns
  • Deliver inventory availability in certain regions
Because we have better service from other DSPs
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Positive Sales Experience with the Vendor
  • Analyst Reports
  • Third-party Reviews
The most important thing for us are product features, if appnexus can offer something no other DSP can then that would be a main factor to decide to use appnexus instead of other DSPs.
I wouldn't change it
  • Implemented in-house
  • Not sure, I wasn't here when they implemented it.
  • Self-taught
Online training are not user friendly and not easy to understand
No, and no I wouldn't.
Too complex
You should ask users what they use more often and offer only what they need not what you think they need.
No - there is no facility to customize the interface
Yes - we have added extensive custom code
Yes, for conversion pixels we added several variables for one of our performance campaigns
No
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No
Yes, I had a problem with a campaign that was not delivering and had several questions regarding the campaign setup I had done and the support representative followed up and helped me through all the process until the issue was resolved.
  • Targeting capabilities
  • Creative/ad assign
  • Set up overall campaign
  • Create advertiser
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Because it's a great DSP but not the best
I've never had any problems with appnexus - the software is always available
Yes, everything works great in that sense
  • Artemis
  • Tableau
  • Alteryx
We weren't able to complete it, we didn't know how to do it at the end
  • Artemis
  • Tableau
I don't have any knowledge about that - it was something we wanted to do in our company
  • API (e.g. SOAP or REST)
No
I don't think is that hard but we didn't have the support/service in order to learn how to complete the integration
Proactively offer it to users
Because the service is very limited and not done on a personal level, it's like they don't really care for us - and we are their clients
It was easy at the beginning but then the account representative changed and after that it was a total disaster - they treated us like we were bothering them
I wasn't involved in the sale
Be sure to keep your client happy after the sale so they can continue using your software
  • Interface changes and improved a little
  • An even better interface
No
No
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