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AppsFlyer

AppsFlyer

Overview

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…

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Recent Reviews

AppsFlyer: Honest review

9 out of 10
October 27, 2020
Incentivized
We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides …
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A Beginner's Review

5 out of 10
October 06, 2020
Incentivized
We are utilizing Appsflyer as our single source of truth for attribution. We are levering Appsflyer to pull in conversions across multiple …
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Great product!

7 out of 10
August 31, 2020
Incentivized
We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$0.06

Cloud
per conversion

Zero

Free Forever

Cloud

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Appsflyer GO - Demo video - V5

YouTube
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Product Details

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.

AppsFlyer Features

  • Supported: Mobile Attribution
  • Supported: Deep Linking
  • Supported: Fraud Detection
  • Supported: Ad Revenue Tracking
  • Supported: Scalability
  • Supported: Relibility
  • Supported: Flexibility
  • Supported: Customer Support
  • Supported: Global Presence

AppsFlyer Screenshots

Screenshot of Custom dashboard.Screenshot of Engagement and retention dashboard.

AppsFlyer Video

How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.

AppsFlyer Integrations

AppsFlyer Competitors

AppsFlyer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesGerman, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)

AppsFlyer Downloadables

Frequently Asked Questions

Adjust by AppLovin, Branch, and Kochava are common alternatives for AppsFlyer.

Reviewers rate Support Rating highest, with a score of 6.

The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(118)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.

Attribute Ratings

Reviews

(1-25 of 44)
Companies can't remove reviews or game the system. Here's why
May 03, 2022

App engagement made simple with AppsFlyer

FD
Francis de Castro
Business User Engagement Manager
Travellers International Hotel Group, Inc. (Gambling & Casinos, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mobile app engagement is fantastic with AppsFlyer. If you had a promotion that you wanted to inform your app users, you can create specific messages for different segments. You can also send them at scheduled times to get the best engagement. After the campaign, you can get analytics on how the message was received by the users. You can see who opened, who unsubscribed, etc.
March 25, 2022

AppsFlyer has become a key part of our marketing analysis and offers valuable insights.

Verified User
Employee in Marketing
Consumer Services Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer is a good platform to use for small scale app companies to track ad performance and user engagement across all channels. It was a great way of seeing all our user aggregate data on one dashboard. It's less useful for detailed product analysis, such as user-level behavior and event tracking.
February 01, 2022

Great Performance Tracking

Verified User
Manager in Product Management
Marketing & Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
September 08, 2020

AppsFlyer: One tool to attribute them all

Kaustubh Pande | TrustRadius Reviewer
Kaustubh Pande
Senior Data Analyst
FirstCry.com (BrainBees Solutions Pvt. Ltd.) (Retail, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer is probably the best tool for attributing accurate sources to app installs for your marketing campaigns. It's best suited for measuring Google Adwords as well as Facebook campaigns. It sure is pricey and it might be affordable only for enterprises. It might not be budget-friendly for small-scale companies that target fewer than a million installs per year via paid campaigns.
September 04, 2020

AppsFlyer is a great tool for analytics

Verified User
Employee in Marketing
Online Media Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer is a fantastic application for Marketing and Analytics departments to look at historical data to discover trends and patterns. It is great to observe how customers are finding the products, which makes them more likely to interact, etc. Because it is so well equipped with a wide array of analytical tools, it is less equipped for individuals with fewer data analytics experience who are more searching for the basic tools.
September 02, 2020

Transparent and Affordable Experts

Verified User
Manager in Marketing
Non-profit Organization Management Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
So far AppsFlyer seems to be well suited for small or large companies based on pricing and features. AppsFlyer had the most transparent pricing structures compared to others which we greatly appreciated. Easy attribution and integrations along with outstanding customer service.
August 31, 2020

Great product!

Verified User
Manager in Marketing
Marketing & Advertising Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer is well suited to cost aggregation across a large set of partners, and user-level cohorting. We can cohort users based on a device/user level, which is great for calculating LTV.

It is appropriate for looking at ROI/cost-aggregation and budgeting on a monthly basis. We are able to see everything on a daily/monthly/weekly basis and do revenue planning. It's a great tool but the user interface could use some work in terms of small functional issues to view reporting.
August 30, 2020

AppsFlyer: Best MMO for digital marketers

KE
Kyle Ev
Social Media Marketing Coordinator
Groovo (Online Media, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I really enjoy using AppsFlyer. It's helpful, easy to use, and solves the main problems of attribution that are otherwise a nightmare to sort through. Once it's in the app SDK, it's like Google Tag Manager--simple to integrate with other marketing partners and acquisition channels no problem.
August 26, 2020

If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs

Arfan Chaudhry | TrustRadius Reviewer
Arfan Chaudhry
Founder
Black Ace Media (Marketing & Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
They've been very startup-friendly in terms of budget and it's exactly what we are looking for. The price points are crystal clear. For an app developer looking to start paid advertising, they definitely need an attribution which is where AppsFlyer comes in handy to integrate with. Viewing the attribution has helped us focus on optimizing our campaign and getting a better ROAS.
August 18, 2020

Appsflyer : The Most Versatile Attribution Platform

Verified User
Manager in Sales
Marketing & Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for a BIG team of user acquisitions. The reporting layout helps to make optimization faster. Protect 360 is also a very good system to use for combatting fraud. Less appropriate for a small team of user acquisitions/small companies. The monthly fee is high.
August 18, 2020

The pros & cons of AppFlyer's attribution and how it stacks up to its competitors

Nathan Levin | TrustRadius Reviewer
Nathan Levin
Founder & CEO
Mobile UA Ltd. (Marketing & Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mobile attribution is a necessity with any app that wants to grow its user base. Without the data provided by AppsFlyer and other MMPs, you simply can't know with any level of certainty if what you're doing is driving true growth. You also don't know which channel is responsible for this growth. This is far superior to TV or Radio advertising where you have no true way of knowing if the uplift in users was associated with your advertising spend.
August 17, 2020

AppsFl

Verified User
Manager in Marketing
Banking Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer is well suited for when your business is totally dependent on app journey, to link back events of your app to AppsFlyer, to track the events or installs source-wise, or for deep linking your app with AppsFlyer.
August 17, 2020

AppsFlyer Review

Verified User
Employee in Marketing
Marketing & Advertising Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer for us is mainly an attribution solution and it answers our needs. If AppsFlyer had a better dashboard and we could eliminate our dashboards, that would be great. I'm always looking for a 360 solution so I won't have to use so many different tools in order to get everything I need.
August 14, 2020

Source of Truth

SP
Shubham Pareek
Senior Account Executive
Vuclip (Online Media, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer's feature of Protect360 is the best and most valuable for our brand. It is really very helpful in negating the fraud install and helps us maintain good quality install and also helps us save some amount while the payment to the various ad partners that we have.

Also, the Cohort and Retention report helps us in decreasing the Uninstall volume.
August 13, 2020

How AppsFlyer helps scale businesses!

Rohit Asesh | TrustRadius Reviewer
Rohit Asesh
Deputy Manager - Digital Marketing
ADDA52 (Computer Games, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
1. When it comes to improve retention of your app users, the kind of data and integration we get using AppsFlyer makes it look very simple as the analysis becomes super easy.

2. If you are not focused much on post install events, AppsFlyer is not recommended as the most cost effective tool.
August 12, 2020

Great MMP!

Verified User
Manager in Marketing
Computer Games Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppsFlyer is perfect when I have to analyse acquisition performances with high degree of granularity. It is less appropriate when I have to customize the data I want to analyse. It would be great to have the chance to know how some metrics are calculated, since I don't know their meaning. Sometimes the guide is not very clear.
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