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AppsFlyer

AppsFlyer

Overview

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…

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Recent Reviews

AppsFlyer: Honest review

9 out of 10
October 27, 2020
Incentivized
We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides …
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A Beginner's Review

5 out of 10
October 06, 2020
Incentivized
We are utilizing Appsflyer as our single source of truth for attribution. We are levering Appsflyer to pull in conversions across multiple …
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Great product!

7 out of 10
August 31, 2020
Incentivized
We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$0.06

Cloud
per conversion

Zero

Free Forever

Cloud

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Appsflyer GO - Demo video - V5

YouTube
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Product Details

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.

AppsFlyer Features

  • Supported: Mobile Attribution
  • Supported: Deep Linking
  • Supported: Fraud Detection
  • Supported: Ad Revenue Tracking
  • Supported: Scalability
  • Supported: Relibility
  • Supported: Flexibility
  • Supported: Customer Support
  • Supported: Global Presence

AppsFlyer Screenshots

Screenshot of Custom dashboard.Screenshot of Engagement and retention dashboard.

AppsFlyer Video

How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.

AppsFlyer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesGerman, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)

Frequently Asked Questions

Adjust by AppLovin, Branch, and Kochava are common alternatives for AppsFlyer.

Reviewers rate Support Rating highest, with a score of 6.

The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(118)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Srikanth Bangalore | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
AppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.
  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than DoubleClick.
  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
If you are doing marketing for apps and doing real-time bidding/price adjustments, then, AppsFlyer's integration will help you double the value (than if you did no integration - basically ran a cost-per-click campaign). If you wanted to do funnel analysis of how your users navigate your product, then use something else - like Flurry Analytics.
  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.

I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.


10
We have a central system - so the number of people depending on AppsFlyer is close to 100. But only 10 people deal with AppsFlyer directly - they are the operations manager, media buying team, and integration engineers.
5
We have server to server integration with AppsFlyer - and we have 59 apps that are integrated with AppsFlyer. To support this, we have 5 people.
2 persons to work with individual apps for onboarding them.
1 person for importing the reports from AppsFlyer into an internal dashboard
2 persons to integrate with AppsFlyer server to server.
  • Mobile marketing measurement
  • Buying decision in real time
  • Server to server integration (as opposed to SDK), because we are paranoid about 3rd party SDKs
  • If you buy audience on Facebook.
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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