App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
Starting at $0.06 per conversion
View PricingOverview
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Growth
$0.06
Cloud
per conversion
Zero
Free Forever
Cloud
Enterprise
Contact sales team
Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Appsflyer GO - Demo video - V5
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
AppsFlyer Video
How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
AppsFlyer Integrations
AppsFlyer Competitors
AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(118)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
Attribute Ratings
Reviews
(1-25 of 44)Companies can't remove reviews or game the system. Here's why
May 03, 2022
App engagement made simple with AppsFlyer
- Sending of Push Notifications and In-app messages
- Creation and management of segments for targeting
- Analytics to let us know who engages and with what promotions
- The UI needs to be improved as it can get confusing
- The message editor isn't the most friendly in creating layouts
- Resending messages sometimes requires recreating the whole layout again
March 25, 2022
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
- Integration with Advertising Partners i.e. Facebook
- Marketing Attribution
- OneLink link tracking
- Integration with Apple Search Ads isn't fully accurate.
- Setting up in-app purchase tracking can be difficult (requires developer work).
February 01, 2022
Great Performance Tracking
- Mobile attribution
- Fraud protection
- Scalability
- Web tracking
- Privacy
October 27, 2020
AppsFlyer: Honest review
- Easy to obtain information quickly on the dashboard.
- Easy to get your links and they are already appended.
- We don’t believe that the freight tool, Project 360, captures or flags accurately, and in some cases, marks fraudulent activity where it is not appropriate.
- The exporting of reports can be more streamlined and user-friendly.
- It would be good if you can customize your homepage or overview layout more.
October 08, 2020
AppsFlyer keeps our apps flyin!
- Customer service
- Attribution
- User-friendly reporting dashboard
- Universal links
- Uninstall tracking
- Inaccurate reporting at times
- Pricing
October 06, 2020
A Beginner's Review
- Creating attribution tags
- Integrating new platforms
- Easy to use UI
- Deeper programmatic partner integrations
- Pulling reporting is confusing
- Adding perimeters and macros should be automated per platform
September 25, 2020
Fantastic tool for no-nonsense app attribution
- Attribution
- Deep Linking
- UI around date selection often causes extra work
- Lack of compiled data between android and iOS
September 09, 2020
Good choice for startups
- Integrating our social media pages was easy.
- I can see an overview of our marketing performance in one platform.
- It's easy to track the campaigns and KPIs through AppsFlyer.
- Deep linking and getting better user attributes
- Making the platform more user-friendly and easy to understand at a glance
September 08, 2020
AppsFlyer: One tool to attribute them all
- Attributing app installs
- Attributing assists for the installs, i.e. contributors
- Monitoring performance of the campaigns post-installations
- Wide range of pre-configured in-app events as well as support for custom events
- Easy creation and exporting of audiences based on in-app activities of users
- Supports download of only 200K rows of raw data for in-app events
- Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
- Custom reports are limited.
- Need to download raw data for deeper analysis
- Cannot look into parameter level events without raw reports
September 04, 2020
AppsFlyer is a best-in-class MMP
- Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
- Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
- The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
- The AppsFlyer dashboard is rather basic and requires a lot of elbow grease to get to a productive output. It can, of course, be customized precisely to your needs, but at an incremental cost.
September 04, 2020
AppsFlyer is a great tool for analytics
- Historical data.
- Data visualization.
- Track multiple products.
- Filtering irrelevant data
- Better demographic info
- Clearer discrepancy between different mediums on visuals.
September 02, 2020
Transparent and Affordable Experts
- Mobile Attribution
- Customer Service
- Easy Dashboards and Reports
- Adapting to Industry Changes
- Invoices only available upon request
- Have to create multiple "apps" for testing
- Separate reporting area for iOS and Android
August 31, 2020
Great product!
- Attribution
- Cost aggregation
- User-level cohorting
- Technical functionality
- iOS14 preparation
- Dashboard usability
August 30, 2020
AppsFlyer: Best MMO for digital marketers
- Mobile download attributions
- Retention insights
- ARPU insights
- Visualization of charts
- Explanation of metrics
- Integration with media
- Measure campaign results
- Access to all the data in multiple ways (API, Datalocker, web)
- Visualization of results isn't super clear.
- Cost integrations are sometimes not as granular as I want.
- Agency integration lacks some features (like being able to send unattributed installs to media).
August 26, 2020
If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs
- Track installs
- Track ROI
- Track campaigns
- Does not allow custom integration manually for post backs.
- Fetching the reports sometimes takes much longer than expected.
- Keywords report need to be fetched within 30 days.
August 25, 2020
AppsFlyer is a great tool for mobile attribution
- Creating tracking links
- Showing campaign info
- Setting up new media sources
- More detailed campaign info
- Creative information
August 18, 2020
Appsflyer : The Most Versatile Attribution Platform
- Data export. Cohort data is available.
- Dashboard view that is very easy to use.
- Cost attribution to each partner.
- The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
- Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
- Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.
- They allow for any event to be attributed within specific ranges.
- They have an excellent fraud protection suite in Protect 360.
- They account for cohorted data pretty well.
- Protect360 should come included, instead of as an added fee.
- Visually seeing cohorted data should be as easy as Adjust's.
August 17, 2020
AppsFl
- Track app installs very accurately.
- Real-time reporting works pretty well.
- Deep linking works great and back-end events flow seamlessly.
- Pricing model - it's high, need to have a reasonable pricing model
- Simple UI - need a bit simpler UI for better understanding
- Regular training sessions on changes in the website
August 17, 2020
AppsFlyer Review
- Protect360 is a very good and easy to use product. It saves us money, contributes to making our data cleaner. Hence, we make better marketing decisions and it is easy to export and share a report with our partners.
- I used many MMPs in the past, but as far as I know, AppsFlyer is the one with the least issues.
- AppsFlyer is more user friendly, therefore the UX is better on AppsFlyer than the other MMPs.
- AppsFlyer doesn't pass costs on CPE campaigns and it is not possible to inject the costs in at the site ID level.
August 14, 2020
Source of Truth
- Attribution.
- Fraudulent install.
- Cohort analysis.
- Retention reports.
- Raw Report download timing can be improved.
- Helpful campaign and source level insights can be shared to improve the brand performance.
- More of the AppsFlyer training and learning seminars can be conducted.
August 13, 2020
How AppsFlyer helps scale businesses!
- Fraud protection tool is really helpful in doing source analysis and this has helped filter our top funnel well. We were able to remove all irrelevant sources from our targeting.
- Attribution is well built and the deepest level of integration helps get the data segmented in an oriented manner. Raw reports are great to study.
- OneLink has been a great tool that we have used to improve our promotions and retebtion.
- Cohorts could be more detailed and insightful with more layers that can be added.
- Fetching the reports sometimes takes much longer than expected.
- A more customized front dashboard would make the product shine brighter.
August 13, 2020
AppsFlyer - the best MMP in the market
- To check the performance of the ongoing campaigns.
- Help the user to understand the performance and optimize the campaign easily.
- Fraud detection through P360.
- Need to update the UI.
- Protect360 should be clearer and easier to understand.
- Should work on charts and diagrams.
August 12, 2020
Great MMP!
- Reliability.
- Usability.
- Richness of partners integrations.
- Pricing.
- Customization of dashboards.
- Possibility to have data for all our apps not divided for OS.