App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
AppsFlyer Video
How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
AppsFlyer Integrations
AppsFlyer Competitors
AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
Attribute Ratings
Reviews
(26-44 of 44)Companies can't remove reviews or game the system. Here's why
August 12, 2020
AppsFlyer will make your app fly!
AppsFlyer is currently the best MMP on the market, which is widely used in my company, not only for paid acquisition activities but for analysis of the relation between paid and organic traffic, therefore it is also really useful for ASO. We're also using the platform for SMM activities, especially the deep-linking feature.
- Deep-linking
- Traffic analysis
- Tracking
- No LTV data
- No segmentation of organic traffic
August 11, 2020
Best MMP on the market
I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.
- UI is easy to navigate even if you have 0 previous experience with Appsflyer
- Raw reports
- Additional features (Protects 360, Audiences etc.)
- No predicted LTV
- Raw data reports have limitations
- Retention (daily) is limited to 30 days
AppsFlyer is used mainly by Marketing and Analytics, but since we rolled out deeplinking recently it is also been use by the Liveops team. We use AppsFlyer to attribute our installs correctly through tracking links used on mobile acquisition partners or to external partners such as influencers and web traffic for all our games.
- Very visual (graphs, charts, etc.).
- Excellent and fast support.
- Great customer success managers that think with you to improve your attribution.
- Amazing insights in reports and yearly index they push out.
- Great events (has to be said as well).
- A good variety of tools to not let any install slip through the cracks.
- Exports of data are slow, even if files are light and only contain little data (this is an issue that I've experienced for a few years already).
- Dashboard sometimes needs to be refreshed in browser if data is not showing.
- No performance data per creative.
August 11, 2020
AppsFlyer - as the name suggests, incredible software to analyze your app not your web
We are using AppsFlyer to get all the events data that are happening in the app and website of our company. AppsFlyer collects all the data for us and we analyze it in Power BI, join the data with other sources to get more useful analysis to make the right choices and changes in our company.
- Grab all the events in apps.
- Provide us all the data in only 6 hours since the event was done.
- Really powerful and easy UI.
- Improve the contact center.
- Improve the install and uninstall events to be more accurate with the appstores.
- Take more into account the suggestions.
August 09, 2020
Real and honest review of AppsFlyer
We use AppsFlyer for attribution, tracking, and events for our real money gaming app named Playship. It is a great app for casual gaming with arcade games like carrom, pool, etc., and one of India's leading gaming ventures. We have plans to grow this app for users across India and are currently in the phase of user acquisition and retention. We use various 3rd party ad networks and ad agencies, and it is useful to attribute the media sources of acquisition using AppsFlyer.
- Attribution
- Events tracking
- Reporting
- Cost analysis
- Recommendations
- Analytics
- Cohort analysis
August 06, 2020
Appsflyer has been essential for our mobile app attribution
Appsflyer is our platform for attribution. It is used by the entire company, but especially by the Operations and Marketing teams, for day to day results. It helps us identify where our users are coming from, which channels are bringing the most valuable users, and understand where we should be focusing our attention in order to increase our app installs and conversions.
- Mobile attribution
- Deeplinking
- In app events analytics
- Raw data report download: being able to select which metrics to download and not the entire file, which normally is super heavy.
- Retargeting attribution: how to consider both install and retargeting attribution at the same report.
- Google Ads granular data: being able to track ad group and ad level data from Google Ads on Apsflyer, as it is possible for Facebook Ads.
August 05, 2020
Complete Media Attribution Solution for your Mobile App
We are using AppsFlyer in order to have a comprehensive image of the performance of our mobile app. We are collaborating with our media agencies from several markets in order to make sure we are tracking all the media campaigns we are running and we are using the deep-linking capabilities of the platform to connect with the other assets we own. This way we are able to assess which media sources are the most engaging or the most efficient for attracting new users.
- Extensive deep-linking capabilities that allow you to track all the channels
- Various ad networks available to integrate
- Very good knowledge base both for the developers and for marketeers
- High level of proactivity for developing new features based on customer needs
- More options for clients that are not doing media buying on their own, but through media agencies
August 05, 2020
The most complete MMP on the market
AppsFlyer is one of the most used MMPs in the market. Many of our clients use it and it is a fundamental tool for our account managers to help our clients achieve their goals. Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directily to our platform, where we make decisions, optimizations, and much more.
- Conversion Attributions
- Realtime Postbacks
- Online reporting
- Data Analysis
- Fraud Protection
- Partner APIs
- Custom Reports
- Post-Attribution Postback
We use Appsflyer to run various direct campaigns, so we use it for reporting as well as performance monitoring purposes after the integration. We also use various inbuilt tools like Protect360 and retention to monitor various KPIs. We run both UA and RT campaigns using AppsFlyer. It is used by our data operations department who runs mobile marketing campaigns. Basically, it is used by network business as well as the programmatic side of the business. Great MMP platform to measure your mobile app success.
- Great and user-friendly UI--Easy to understand
- Reporting is simplified and easy.
- Protect360 itself blocks and highlights fraud, which is great.
- Integration is so much easier.
- To detect who is eating our attributions
- Can improve Protect360, sometimes blocks programmatic traffic as well, marks VTA installs under click flooding fraud
- Should provide suppression list of current users to avoid showing them ads.
July 27, 2020
AppsFlyer Review
AppsFlyer is being primarily used as a data aggregation and attribution tool for the different acquisition channels and platforms. In its entirety, it is being used by the user acquisition and retention teams. Some of the functionalities that are helpful are Protect360 and OneLink. It addresses the business problem of attributing acquired users to the right channels, giving a clear picture of how the user acquisition funnel works.
- Real-time data analysis and attribution, along with insightful graphs
- Fraud protection - P360 has helped us save millions of rupees in payouts
- Mobile tracking using deep links - creation of deep links is a very easy process and helps us in measuring the impact of a variety of campaigns separately
- Marketing teams slice data in different ways - be in on the date of user acquisition, on the date of certain in-app events, or just certain time-bound data points. I feel it's difficult to use the front end to slice data in different ways if it does not get covered in the existing dashboards. If it's possible to add custom filters to generate the reports and charts, that will solve a lot of issues for the marketing teams and reduce their reliance on analytics teams to query the data
- The postbacks that AppsFlyer generates for advertising platforms, especially for Google UAC, are with a delay of a few hours which causes a hindrance in scaling up marketing campaigns. I am not sure if this is intrinsic to the product but if this can be resolved it could be great.
- OneLinks on Google keep getting disapproved, due to the fact that they re-direct users. If the AppsFlyer team can work with the Google team to get these OneLinks whitelisted on Google platforms, that can be helpful.
We use it for mobile game channel attribution and player valuation. It is primarily used by our Marketing and UA departments for channel optimization to aid in buying decisions. Secondly, we use it to aid in the valuation of our players through the measurement of their engagement and attributed revenue through in-app purchases and ad generated revenue streams.
- Basic setup is intuitive and easy to follow.
- Helpful and concise user documentation.
- Customer service was quick to respond.
- Reporting APIs were somewhat confusing to use.
- Levels of granularity across reports and APIs were inconsistent. (i.e., One level would contain an asset value while others would not).
- Changes to the reporting/API schema weren't well socialized to customers.
January 13, 2020
Great third-party analytics for app of any size.
We use AppsFlyer as a third-party analytics tool. We gather all essential data from several advertising sources like Google Ads, Twitter, Facebook, and Apple Search Ads. That helps us to understand our main KPIs by channel, campaign and even ad creative in order to either double down on what's working well for us or just stop unnecessary waste of money.
- Seamless integration with Facebook Ads, Google and Twitter Ads
- Affordable pricing structure
- Customer Support is very very slow
- Create better user guides and manuals
December 04, 2019
One of the best MMP's available
Currently being used by four different teams including DevOps, product, social, and UA teams. It helps with tracking installs from various channels and ad networks on all app activity pre and post-install. This allows us to see which channels are profitable and ROI positive vs which channels are worth considering pausing. We also leverage AppsFlyer's Protect360 to combat fraud and set up various custom validation rules for mistargeting. Our social team leverages OneLink and deep linking to promote a specific section of our app for easy navigation.
- Easy partner integration and set-up.
- Protect360 gives you all the data you need to understand where you're seeing fraud.
- Lots of customization on making sure you're not paying for any bogus installs.
- Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
- CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
- Reporting can get bit tricky since there's lots of raw reporting data which you can download from but only 2-3 of them are very useful out of all.
- AppsFlyer at times blocks legitimate installs causing more issues for us marketers.
- Pivot table feature crashes all the time.
September 12, 2019
The leader in app attribution
It is being used by the marketing, analytics, and product team. It helps the marketing team track the attribution for various performance marketing channels - it helps with multi-attribution and not just first click/last click model. It helps the analytics team use its dashboard and APIs for CAC LTV, ARPU etc analysis. Product team uses this for tracking overall traffic impact on certain features through link tracking.
- Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
- Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
- Multi touch, exponential, last click, first click attribution models basis our requirement.
- Short links and smart URL that is mostly used for quick campaigns and product integrations.
- iOS and Android dashboard are different.
- Web attribution and tracking are not there fully.
- Deeplink feature can be improved a bit to be on par with other leading tools.
April 26, 2019
AppsFlyer is Good.... Branch is Better and Free
AppsFlyer is our attribution platform for mobile app installs and mobile app activity after installs. It basically lets us know which marketing campaigns are leading to the most installs then activity in our application, so we can focus on marketing campaigns that actually drive ROI. On top of that, it helps determine the ROI of marketing campaigns with easy digital integrations for Facebook, Google, and other display networks.
- ROI reporting: something most competitors don't have.
- Activity tracking: a full attribution platform to judge activity from a campaign.
- Easy setup: not too many lines of code for our developers.
- Ads integration: easy 1 to 2 step integration for digital ad networks.
- Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
- No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
February 28, 2019
AppsFlyer for Data nerds!
AppsFlyer has been part of the decision making in choosing and selecting install campaign partner. AppsFlyer is mainly used in the Internet Marketing team. AppsFlyer has the capability to provide raw data, which we can use to detect invalid install. Out there, there are lots of fraud installs, and naive marketers are charged for this.
- Ability to provide raw data upon installation.
- Customized funnel.
- A vast variety of integrated partners.
- Making a customized chart.
August 30, 2018
Best attribution tool I've used
Score 8 out of 10
Vetted Review
Verified User
AppsFlyer, in my opinion, is one of the most powerful solutions for mobile product managers or mobile marketers. It allows you to see exactly where users are coming from, their quality and how well your user acquisitions are doing. I can’t see myself running campaigns without AppsFlyer at this point. Also, features like OneLink deep linking are a nice touch and super useful addition to your campaign optimization game.
- OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
- Attribution data is SUPER accurate
- Amazing integrations and cross-platform support
- Kind of expensive, especially for SMBs
- I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
AppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.
- AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
- AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
- AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
- AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than DoubleClick.
- The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
- AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
December 27, 2016
Best SDK solution
In my department we use Appsflyer in order to measure download campaigns.
- Best SDK technology
- A lot of suppliers integrated
- Many KPI measurables
- Is not possible to add adserving tracking (sizmek or dcm impression pixel or click command)