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Piano Analytics

Piano Analytics
Formerly AT Internet

Overview

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to…

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Recent Reviews

TrustRadius Insights

Powerful Query Builder: Users have praised AT Internet for its powerful query builder, which allows for almost limitless flexibility in …
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Best Analytics tool for customers

8 out of 10
February 06, 2022
AT Internet is utilized by Marketing Digital group and furthermore Communication teams. AT Internet is utilized to break down the conduct …
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Using AT Internet

8 out of 10
October 20, 2021
Incentivized
ATI is integrated with our digital platforms. Our clients are set up with ATI access and can easily run our templated, customized reports. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Business

$430

Cloud
per server calls consumption

Premium

Contact us

Cloud
per server calls consumption

Entry-level set up fee?

  • $430 per server calls consumption
    Optional
For the latest information on pricing, visithttps://www.atinternet.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Harnessing Data Science with Certace & Piano Analytics / AT Internet

YouTube

Exploring with Piano (AT Internet) Analytics Suite

YouTube

What makes Piano Analytics / AT Internet unique?

YouTube
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Product Details

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Piano Analytics Screenshots

Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Traffic sources breakdownScreenshot of Analytics Suite Delta - Watcher AlertsScreenshot of Analytics Suite Delta - Data Query

Piano Analytics Videos

Unlocking data's full potential with Piano Analytics (AT Internet)
Piano (AT Internet) Analytics Suite is a gamechanging tool for data experts.
The Piano (AT Internet) Analytics Suite for marketing professionals is used to measure & improve acquisition ROI, as well as optimise & personalise campaigns.
Piano (AT Internet) Analytics Suite for product teams provides a full understanding of how products are being used to help personalise content, products & communication.
Piano (AT Internet) Analytics Suite for Executives provides a single point of truth to unify teams around data and follow KPIs in real time.

Piano Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesFrench, English, German, Spanish.

Piano Analytics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(237)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have provided the following recommendations for AT Internet:

  • AT Internet is perfect for tracking analytics and statistics for a website. It is highly suitable for monitoring visits and link interactions, allowing users to gain valuable insights into their website's performance.
  • Users appreciate the ability of AT Internet to present data in readable formats and customizable graphics. The visual representation of information makes it easier for users to interpret and share the data with others.
  • However, some caution that AT Internet may not be ideal for organizations where people are not trained on these types of tools. They mention that the platform can be difficult to use and understand, particularly for individuals who are not familiar with analytics software.

Overall, users recommend AT Internet as a powerful tool for tracking web analytics and presenting data in user-friendly formats. Proper training or familiarity with similar tools may be necessary to fully utilize its capabilities.

Attribute Ratings

Reviews

(101-120 of 120)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is our web analytics tool. We use it on a daily basis in order to monitor digital KPIs. Every data-oriented department is using it. To be more specific 4 departments (Marketing, PR, Finance, and Data science) are gathering data in different ways. We are using a large panel of the tools: dashboard, analyzer/explorer, and data query.
  • Funnel analysis in Analyzer NX
  • Data query
  • Reporting & Dashboard
  • Main dimensions in the Analyzer NX: Trafic, Pages, Sources, Ad, Technique, and Ergonomy
  • The mobile device is something natural nowadays. As well as desktop users. Reports need to be up to date and automatically include those dimensions, without having to segment the data.
  • Even though funnel analysis is one of its strengths, I think that adding more steps can be more comfortable.
  • Adding more dimensions like the mobile internet connection (3G or 4G) is something I'm looking forward to.
  • Having the ability the create dashboards or reports & compare it with a flexible period is crucial. Eg. YTD vs. Y-1, MTD vs. M-1, MoM vs. Y-1/M-1, any given period that I choose vs. any other given period that I choose.
  • Better heatmap & clickmap analysis.
  • Video/session recording.
  • Label completion: in a funnel, there can be several steps & in those steps there can be labels. We already have a completion rate by steps, it will be useful to have a completion rate by labels within a step.
Well suited for medium-size companies. In my opinion, companies that are looking for a tool without sampling problems, that can deliver fast reports and doesn't cost 100k€ per year, then AT Internet is appropriate. The support answers quickly and human customer success managers can take over. Another strong point for AT Internet is there GDPR compliance. It is less appropriate for small businesses that are not digitally mature, have no budget, or have other strong options in the market. At the moment (2019), AT Internet doesn't provide a strong heat/click map. So if you are looking for that kind of insight, you'll be disappointed by the result.


April 04, 2019

Easy and effective

Score 5 out of 10
Vetted Review
Verified User
Incentivized
All websites within my organization use AT Internet. We are able to compare traffic.
  • Global reporting.
  • KPI measures.
  • SEA campaigns traffic.
  • I'd like to have some tutorials.
Difficult for debutants, good for professionals.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is used across the entire organization, for all web teams and digital marketing teams in various regions or BUs.
  • Detailed granular traffic info.
  • Visualizations.
  • Data comparisons over time.
  • Linking specific pages to tracked events.
  • Identifying specific actions.
  • Making dashboards and data shareable with non-users, I'd like to have a live and updating dashboard on the web.
Well suited - Identifying content that is popular and easily found.

It is difficult for beginners and hard to draw connections between the actual site (as visitors or business view it from the outside) and the internal structure of the site and tagging.
Julien Debriel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
AT Internet is used by more than 100 users inside the company. We are using it to drive and monitor digital activity. There are hundreds of datasets in the dashboard apps or report apps that help the sales and marketing team every day. There are a lot of features and good tool stability which permit you to keep good data quality for your company.
  • Great tool evolution
  • Data quality
  • Power & stability
  • More details about marketing attribution
- Funnel monitoring
- Dashboard
- Sales Insights
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet helps us understand our users' activity and evaluate past or next marketing projects. It is also used for daily traffic monitoring.
  • High quality data retrieval
  • In-depth user centric analytics
  • Simplifying tag management, lack of automation and auto documenting tracking tool.
Cohort analysis
September 15, 2017

Pretty good for the price !

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to analyse all the traffic on our web sites. It is used for all the departments of our organisation worldwide, to produce reports on this traffic to final users, on a regular basis and on request. It help us to understand our visibility on the World Wide Web and to correct it when necessary.
  • Rich interface with a marketing approch
  • No limit to request on previous data
  • Data mining possibility on all the parameters
  • Simplified interface
  • More graphics options
  • Easy reporting

Very good for web traffic analysis when it is correctly set up. Users from the marketing Department appreciate it.

In its current configuration, it's a bit complicated to use, and could be improved in term of versatility.

Sixtine Wittlin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ooreka is the market leader for people in need of expert advice on pretty much anything (works in your house, health, finance, career, etc.). We have more than 6 million people coming to our website each month and they all have different needs. AT Internet enables us to track them - what pages they visit on our website, what they do, where they click etc.
  • AT Internet offers real-time data, when you need insights quickly.
  • AT Internet doesn't sample so I really trust the data I get.
  • The API is easy-to-use and powerful, I use it all the time for creating reports and dashboards.
  • The user interface could be improved (design, font, colors).
I really like the app "Reports" that allows me to create my own reports and share them with colleagues.
I also use very often the app "Data Query" (AT Internet's API) which is very powerful: you can quickly build a customized table with the exact metrics and dimensions you need. When I'm asking myself a question, Data Query always has the answer.
Martin Krieg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

ZDF, a national television station in Germany, and ZDF Digital Medienproduktion GmbH, a daughter company of ZDF, uses the software to monitor the activities of all internet users on our platforms (responsive web, Android app, iOS app, Windows mobile app, hbbTV, VR app) It’s used for online research, but also the areas of controlling and product management and development are involved in the tool.

In addition, we measure our partners tivi.de, 3sat and phoenix as well as the offer [link], which was set up for the target group of 14-29 year olds, as a cross-platform offer (YouTube, Instagram, Snapchat, Twitter). In addition, the marketing department uses the software to monitor marketing campaigns (banner advertising, pre-rolls, etc.).

The implementation of the web analysis tool was the responsibility of the media research department, which actively and fully uses the tool together with the online editorial department. The tool was introduced in several phases and for different user groups. A dashboard solution is now available to almost all users of the company. The media research department and the online editorial departments only have access to elaborated areas of the software (DataQuery etc.).

The controlling, editorial, product development and marketing department use the tool for different questions:

• How many users are on the ZDF platforms (in real-time, daily, weekly, quarterly)?

• Which platforms are used and which have to be developed or newly developed?

• What sources and campaigns bring users to the platforms?

• How are text and how are video (VoD) offers (mediathek / mediaplayer) used?

  • AT Internet offers tools for target groups and users (for beginners in the field of web analysis, for example, dashboard solutions; for web analytics specialists, elaborate analysis tools with export functions in BI solutions).
  • AT Internet is web-based and available on all devices and delivers user numbers in real-time at any location. The creation of reports and reports with AT Internet is fast to learn and the operation is very intuitive (good usability).
  • AT Internet has brought very many new analytical tools on the market in a very fast time and relaunched older applications. There are currently still smaller bugs that should be fixed.
  • AT Internet is currently working under high pressure on new analysis tools. The first beta versions look very promising and replace, which in their functionality now somewhat dusted tools.
AT Internet is good in visualization, in data protection issues, and in the provision of data. AT Internet as a web application has the danger that sometimes a desktop client solution would be more stable, sometimes data must be recalculated or corrected. But generally, AT Internet is a very good tool.
Heikal Mohamed | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use AT Internet as the source of truth for our digital news properties, gathering data for product management, sales strategy and operations. It guides decisions for editorial teams on content creation and programming, for product teams on feature development, for sales strategists in product positioning and for operations in monitoring and troubleshooting.
  • AT Internet doesn't use sampling, which reduces confidence and doubt in data.
  • Real-time data allows for immediate analysis and reaction where necessary.
  • Segmenting is flexible and powerful in delivering insights.
  • Unique visitors are treated somewhat separately from other metrics, which can complicate analyses.
  • User experience can be improved in simple ways - e.g. larger fonts on some report screens.
AT Internet is suitable for regular product health monitoring. It's also useful for analysis of issues to the users' desired depth of understanding.
Score 10 out of 10
Vetted Review
Verified User
We use AT Internet as our primary source of analytics for multiple websites. It's used by multiple teams within the marketing department, as well as by our development teams. It allows us to monitor our websites for performance and up-time, improve the customer journey and optimize our marketing programs. The real-time aspect of the tool, with a four-minute data delay from real-time, is incredibly important to us. Our business is very reactive to real-time traffic so the ability to see data right away and see immediate impact of code pushes is invaluable.
  • Real-time data: only a four minute delay between an action on a website and processed data you can work with.
  • Support: very responsive support center and intelligent, creative consultants. I've never had a problem they couldn't solve.
  • An application for everyone: there are applications for every type of user, from someone who just needs to view PDF dashboards, to basic data manipulation, to advanced analysts. You can get incredibly in depth with the type of data you're looking at or you can stay on the surface to get quick KPIs.
  • API capabilites: ability to run real-time API calls through one of the apps, connect API calls to Excel, and the ability to import data from external APIs to display in dashboards.
  • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
  • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
  • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.

AT Internet is great if you have a wide breadth of users at different skill levels. If people using the tool are only going to be doing very basic analysis or only very detailed analysis, the scope of AT Internet may not be what you need. In our implementation of AT Internet, we have really advanced users as well as very basic users, so all of the applications available get used.

AT Internet is also great when you need to perform multi-dimensional reporting. In Google Analytics it's not really possible to create a report in the interface that has more than two dimensions, which is very limiting. AT Internet allows you to add as many dimensions as you want to each analysis, as well as an unlimited number of metrics. Some metrics and dimensions don't play nicely together, however, so you really have to take the time to learn which are crossable, which involves a combination of questioning the support center and trial and error.

Score 9 out of 10
Vetted Review
Verified User
AT Internet is our main web analytics tool, allowing us to measure the whole audience of our websites and apps, as well as building an analytics culture among many newsrooms and sales departments.
  • No sampling, segmentation on 6 months
  • Input of first party data
  • Dashboarding with API
  • Unify the features of the APIs
  • More Unique visitors analysis
  • A lower price
AT Internet is suitable for improving your audience knowledge, whether you are a small or big company. The product is easy to use and the SLA is very efficient.
Alice Lamotte | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The tool is used across the entire digital department to track the activity and performance of all mobiles/websites and applications. We have more than 120 users.
  • Ability to track in depth sales details
  • Powerful segmentation tool
  • Interface to build custom rest API requests and and IQY files
  • Data available at the user ID level
  • Design of the interface ( dramatically improved on the new application recently released ! )
  • Default views by unique users
  • Interface not very handy at first that may require a bit of support to start with
It's a powerful tool which easily allows the collection of very granular data. The interface allows to build data requests and generate wether a rest URL or an IQY connection file that can be inserted into an already existing Excel dashboard, which is a great advantage.
Dmitry Kharitonov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AT Internet is used across the whole our media company. It addresses the following business problem: media consumption analysis—how does our audience read the content we produce, page layout analysis—does our navigation system work good, audience acquisition analysis—which traffic source works better, m/v testing for launching updates. We also use Data Query to get the data for our own custom dashboards.
  • Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way.
  • Flexible system. The data is stored in a raw, non-aggregate way, web interface provides a powerful segment constructor, including user-based segments (cohort) and here's REST API for any data to work with it in a custom way.
  • Professional team. Digital Analytics Consultants here understand both the tool and web digital analytics tasks excellent. They help to define your objective, configure the tools and understand data in a right way.
  • Long response time for reports based on a huge datasets in some cases. If your volume of data is high and you're requesting a data within a complex segment then response time could be significant. But the processing time for regular reports could be improved by AT Internet team if you request it.
  • Delays in a problem solving when the issue requires several technical teams cooperation.
It's well suited if you have both teams without specific skills working with data and teams who need deep data digging. Analyzer provides a lot of preconfigured and recognizable reports, and Data Query gives you a way to work with data in any manner you need. It's good for a media company as you can do cohort analysis and explore how visitors interact with your content.
Ole Bahlmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AT Internet is used on all web properties of the company. That includes the main website, the mobile website, the blogs and widgets. The data is used by both decision makers in the business and product departements as well as analysts from the insights team. It is used to assess usability issues as well as general user behaviour analysis.
  • AT Internet offers full segmentation and filtering, on the fly, across the whole data set.
  • The data query module offers great flexibility for analysis and automated reporting.
  • The Android and iOS libraries need improvement and the analytics suite would benefit from more mobile tailored reports and analysis options.
  • The interface needs a refresh and more customizability for the graphs.
  • While the documentation is generally good, it's only accessible through PDF documents. Having this information at ones fingertips while using the tool would be great.
If your focus is on your mobile apps, there are better tools out there. If you need to track across websites and apps or web only, AT Internet can be a valuable tool. The rich media analysis features makes tracking of video and audio content in the context of the site very easy. Full segmentation and filtering are very powerful tools to drill down to the details.
Edouard Ader | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
AT Internet is a great tool to gather information from my website. I can get real time analytics and performance segmentation from mobile devices and regular laptops. The advanced Analytics reporting is very useful end easy to view on the dashboard. AT internet continues to improve on all its solutions.
  • Real-time Analytics
  • Advanced Analytics Reporting
  • Dashboarding - API
  • The price can always be lower
  • The solution is limited to big companies
  • We are always looking for even more details in the reporting
It is suited for big companies that have a lot of traffic on their website. The question would be: what do you expect from your website? business? visibility or just good reputation?
Denis Dupouy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AT Internet provides a solution used by several people and departments in the company. Expert users (i.e. Webanalysts) work on tagging plans, acceptance tests, periodic reporting and deep analysis. Training other stakeholders allows them to be autonomous on basic reporting and data checking. The AT Internet solution offers many tools depending on the field of the company. Whatever your business is, you will learn about your website.
  • Customization. AT Internet provides numerous tools and modules (Segmentation, Data Query, Custom Metrics, Sales Tracker...) to build a solution relevant to your business
  • Many analysis. Lots of information is available in the interface.
  • Free and unlimited support. A question? Answered on the same day by mail.
  • Interface. The current one doesn't seem as clear (and good-looking?) as Google Analytics for instance. Nevertheless, a new one is planned.
  • Real time that isn't completely real. Whereas Google Analytics allows to see what is happening on the website in real time, you have to wait 2 or 3 minutes with AT Internet. But that may change with the new API and interface.
AT Internet is very suitable for a company that can afford to pay for a web analytics solution. Hiring someone (or using an agency) that is able to deal with the tagging process and data analysis will get a better advantage out of the solution. A smaller company can start with a free and easier solution.
June 03, 2014

Recommended

Ana Julia Ghirello | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It is being used across the whole organization. We look at some of the main KPIs via AT Internet and use it for regular or ad-hoc analysis.
  • Data query is a great tool to cross variables and data
  • Great support from the São Paulo team
  • Flexibility
  • Speed. Slow a lot of times.
  • Hard to cross category with regional data.
  • Not sure yet how I could use AT Internet to better understand behavioral metrics (churn, retention, etc)
It's great for volume metrics and looking at detailed data (breaking down).
June 03, 2014

Very Efficient

Adeline Lefèvre | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
AT Internet is primarily used by marketing to improve our customer knowledge and maximize the profitability of commercial spaces/ads. Our senior management, marketing and sales leadership teams review the reports on a regular basis. (La solution est utilisée par le marketing essentiellement pour ameliorer notre connaissance client et ameliorer la rentabilité des espaces commerciaux. Les reportings sont très suivis par l'ensemble de la direction générale, marketing et commerciale)
  • Low processing delay
  • Consulting and support are efficient
  • Easy to use API
  • Powerful and intuitive
  • Useful customization capabilities
  • More details (alternatives) of user course
It works perfectly for our use case. It allows us to follow our site users in near real-time; see what they are interested in and to which one of our requests they react to the most. (Pour notre utilisation la solution est parfaitement adaptée. Elle nous permet de tracer quasi en temps reel les parcours de nos utilisateurs. De voir ce qui les interessent et à quoi sont ils plus ou moins reactifs en fonction de nos sollicitations.)
Benjamin Mercier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
AT Internet Analyzer III is a powerful and scalable Digital Analytics solution. It works on a simple tag for implementation an has an intuitive and comprehensive user interface. In my opinion it has one of the most flexible multi-channel attribution module and would be a "must consider" option for publishers and media industry players. Given the size of the company there is a close proximity between the clients challenges and the product development which is always very comfortable. The professional services team is very knowledgeable and responsive.
  • Client services
  • Multi-channel attribution
  • Real time
  • Rich media
  • Segmentation (adding visitor and hit segmentation scopes).
  • MV testing (with an integrating module managing serving and personalisation).
  • Reports could be based on non pre-processed raw data to add flexibility on mixing external data set and drill down dimensions .
If you are a publisher ask for a demo of: - The Rich media. - The self-promotion module - The segmentation. Any other industry should investigate: - the API - The user interface. - The support - 3rd party data integration - Partnerships
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