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Piano Analytics

Piano Analytics
Formerly AT Internet

Overview

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to…

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Recent Reviews

TrustRadius Insights

Powerful Query Builder: Users have praised AT Internet for its powerful query builder, which allows for almost limitless flexibility in …
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Best Analytics tool for customers

8 out of 10
February 06, 2022
AT Internet is utilized by Marketing Digital group and furthermore Communication teams. AT Internet is utilized to break down the conduct …
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Using AT Internet

8 out of 10
October 20, 2021
Incentivized
ATI is integrated with our digital platforms. Our clients are set up with ATI access and can easily run our templated, customized reports. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Business

$430

Cloud
per server calls consumption

Premium

Contact us

Cloud
per server calls consumption

Entry-level set up fee?

  • $430 per server calls consumption
    Optional
For the latest information on pricing, visithttps://www.atinternet.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Harnessing Data Science with Certace & Piano Analytics / AT Internet

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Exploring with Piano (AT Internet) Analytics Suite

YouTube

What makes Piano Analytics / AT Internet unique?

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Product Details

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Piano Analytics Screenshots

Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Traffic sources breakdownScreenshot of Analytics Suite Delta - Watcher AlertsScreenshot of Analytics Suite Delta - Data Query

Piano Analytics Videos

Unlocking data's full potential with Piano Analytics (AT Internet)
Piano (AT Internet) Analytics Suite is a gamechanging tool for data experts.
The Piano (AT Internet) Analytics Suite for marketing professionals is used to measure & improve acquisition ROI, as well as optimise & personalise campaigns.
Piano (AT Internet) Analytics Suite for product teams provides a full understanding of how products are being used to help personalise content, products & communication.
Piano (AT Internet) Analytics Suite for Executives provides a single point of truth to unify teams around data and follow KPIs in real time.

Piano Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesFrench, English, German, Spanish.

Piano Analytics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(237)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have provided the following recommendations for AT Internet:

  • AT Internet is perfect for tracking analytics and statistics for a website. It is highly suitable for monitoring visits and link interactions, allowing users to gain valuable insights into their website's performance.
  • Users appreciate the ability of AT Internet to present data in readable formats and customizable graphics. The visual representation of information makes it easier for users to interpret and share the data with others.
  • However, some caution that AT Internet may not be ideal for organizations where people are not trained on these types of tools. They mention that the platform can be difficult to use and understand, particularly for individuals who are not familiar with analytics software.

Overall, users recommend AT Internet as a powerful tool for tracking web analytics and presenting data in user-friendly formats. Proper training or familiarity with similar tools may be necessary to fully utilize its capabilities.

Attribute Ratings

Reviews

(26-50 of 120)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are an online bank so web analytics are key for our business. AT Internet is used across our organization, by different departments. We use it mainly to measure our overall traffic or the detailed traffic of different sections or pages of the websites or apps. To identify optimizations to be done. To understand where our traffic comes from. To track campaigns.
  • The Data Query tool, to extract information
  • The Customer Support Team, who always answers quicky and efficiently
  • The Dashboard tool - once you have created a dashboard, it is very easy to get up-to-date information. You just need to change the date, and you have the data straight away
  • The Dataquery tool is sometimes slow for some complex requests. But the new version is announced to be very quick
AT Internet is a good tool for data analysis and does the job very well. It could be more user-friendly (the tool enables you to do so many things that it is not always intuitive, but once you know how to use it, it is great and you can extract and share data very efficiently). The support team is very good.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's used by marketing teams to analyze behaviour of our anonymous visitors and get global statistics on visits and loadings.
  • Stats reports
  • GDPR advices
  • Customer support
  • Incorrectly marketed CDDC
It's suited for anonymous statistics analysis or campaign reports.

It's not suited for customer data analysis. And it's not suited for technical logging.
Dan Lovejoy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used within Marketing, Corporate Communications, and IT.
  • Web Analytics visualization
  • Web Analytics discovery
  • Web Analytics analysis
  • Intuitive surfacing of capabilities
  • Overly simple UI (features hidden)
AT Internet is well-suited to our purposes for general web analytics. We use very little of its full feature set. AT Internet is best-suited to users who really want to dive into web analytics/web marketing problems, set up funnels and conversions, and really understand their web use cases. It is less well-suited to companies that just want an overview of their analytics, who aren't interested in learning analytics or fully exploiting their web presence.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We've started to use AT Internet, but we want to generalize to the whole of our websites and our mobile application. Our organization is not fully internet-based, so we'll use it only for our digital products. We expect that AT internet help us to address bugs or clumsiness in our digital products and the efficiency of design for our user journey.
  • Demonstrative sunburn
  • Easy tool to create reporting board
  • Customer support is reactive
  • GDPR compliance
  • The chronological order of events in a user journey is missing (but I saw that it appears in segments for the order of two events ). We need it to understand our user journeys
  • To analyze our users' journeys, clicks and pages should be combined and both visible on "nav overview"
  • Administration tools are not really ergonomic
Well suited:
- To know the volumes of visitors and the device and navigators they use.
- To know where our visitors come from.
- To know the time they stay on the website and on one page.
- To know where they massively leave the website/application
Less appropriate:
- To know the details of their journey: clicks/pages for each type of visitor, their chronological navigation.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Used across the entire company. We are a classified ads website, so this is a critical tool. It allows us to control website activity. It's a perfect tool to track progress.
  • Full customization.
  • Highly detailed info.
  • Speed loading content.
Detailed level of information.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used across the whole organization, especially for those who would need to understand the web performance of their editorial pages or the most popular products of their range. AT Internet also helps our internal collaborator in measuring the performance & the ROI of their paid/unpaid marketing campaign efforts. What's more, other analyses such as the customer journey could also be done thanks to the Explorer module of AT Internet. Currently, we're using the tool to measure the traffic evolution during this very special period of COVID-19 to understand our customers' behavior in the digital environment.
  • Qualified tagging
  • Precise data thanks to page names & click names
  • Real-time dashboard that requires no further effort to always do data extraction
  • Cool new feature of AXON contribution thanks to machine learning
  • Continuous improvement with the new generation of Data Query 3
  • Limitation of 100 sites when it comes to multi-site analysis
  • Sometimes I might face an instance of generating yesterday's data
  • Period limit when it comes to customer journey analysis
  • Limit of maximum number of metrics & dimensions to put in Explorer
  • When I want to check message history in AT Internet support center, it always get me back to Explorer without showing my support message history
AT Internet is a brilliant tool when you want to see the historical traffic evolution of your web page, and to understand what has been the cause when there was an abnormal increase/decrease in terms of traffic. It would also be super useful to see the navigation path of visitors after seeing your page. It could also help you to understand the traffic sources of the visits with your page as the entry page.

However, when it comes to in-page analytics, it would be hard for AT Internet to tell you the zone where people click the most. Since it's impossible to have the data of zone that is not clickable.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use AT Internet only in the advertising management department to count the number of visits to brand content article pages. When we sell a campaign to a partner, we commit to a guaranteed number of visits. AT Internet allows us to know the number of visits to a page during the campaign.
  • The data is always very easy to understand even when you don't know the analytics.
  • Data Query allows us to export to meet our needs.
  • Explorer saves us a lot of time.
  • Not enough customization of dashboards.
  • "Multi Sites" or "Multi Device" on Data Query.
AT Internet is well suited for exporting tables from Data Query and allowing reporting.
AT Internet is less suitable for sending dashboards to our customers because we can personalize them less. We are therefore obligated to export the data to produce our own reports (in the form of a graph or tables).
Neal Cantle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used to understand online audience behaviour across the full range of online content services offered by RTÉ, including text, video, and audio. It is used for real-time audience monitoring and longer-term consumption patterns, helping Editors and Product Managers make effective service and content decisions.
It enables analysts to understand key drivers of consumption patterns through big data analysis and support stakeholders across the organisation with dashboard views
  • A very strong, supportive team who are keen to develop the relationship and deliver business value
  • Excellent 'real-time' data availability through rapid data processing
  • Powerful tools for analysing content consumption and usage patterns
  • A range of API options to deliver data in the format required
  • A process of continuous evolution in the data tools provided
  • A lack of custom labels on video and audio, but this is being addressed with an imminent release
  • A somewhat complicated tagging system and event tagging due to legacy systems
  • Some limitations with the API
It is probably the strongest overall proposition in the web analytics space, taking into account value for money, the team involved, the tools, data availability and overall flexibility of the solution. It is very well suited to broadcast media, with its requirement for robust video and audio analytics
April 21, 2020

Give it a try!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is being used across different departments. Mainly for tracking our website's traffic and performance of marketing campaigns.
  • It has wide range of useful analytics options.
  • It feels transparent, what we set up, we'll get of the data—no tricks.
  • Consultant's help is very useful, makes it much easier to join the at internet team.
  • It ads value to the data analysis, there is always more to explore.
  • Sometimes it's overwhelming to know what dimensions are worth using for our advantage.
Hard to tell, I think it's just a matter of getting used to this tool and really knowing what means what. Especially when we come with some of the habits of the previous used tool.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used across the departments of my client (La Banque Postale). Today it addresses problems of user behavior on the website, such as conversion rate from one step of a funnel to the next, or bounce rates on a variety of landing pages.
  • Privacy of user data (especially compared to Google Analytics), everything stays in Europe.
  • Easy to use, intuitive interface.
  • Amazing support.
  • More respect of their own timeline (DQY v3 has been in beta for a long time).
  • Multi site analysis is difficult (but this is improving).
  • Some functionalities still have horrible UI (especially things in configurations).
  • Could have more user freedom. I have to contact the support for some things which I should be able to do myself (even if support is amazing and very quick).
Well suited:
- Wherever there is a high concern for customer data security (banking sector)
- Media sector, since AT Internet is not an advertiser (unlike Google)
- Companies where many of the people who will be expected to use the web analytics tool have no web analytics experience because the interface is easy to use and the support can help less qualified users.

Less appropriate :
- Power users who like to dig deep into datasets (although I believe DQY v3 will change that).
- Advertising teams: Google Analytics integration with the whole Google suite (Google Ads, D&V360, etc) makes it unbeatable.
- Very recent startups: Google Analytics is free to start with, which is very difficult to beat.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I work in a media sales house and I work with publishers. When we're talking to them for the first time, we're asking them some KPI like audience, number of page views, page view per session, etc. Some of them use Google Analytics but others use AT Internet.
  • Number of unique visitors.
  • Number of page views.
  • Split desktop and mobile traffic.
  • Still not experiencing with my publishers.
AT Internet works very well to get the audience and lets you know more information about the behaviour of the users (when do they connect on the website of the publisher, what pages are the most viewed, the number of page views per session, if the sessions comes from desktop, mobile or tablet). The data are reliable and most importantly, GDPR-compliant.
April 12, 2020

AT Internet Feedback

Score 2 out of 10
Vetted Review
Verified User
Incentivized
We used it for tracking our online shops. So we could track campaigns and pageview on our portals. The tracking of campaigns were the most important benefit of the tool.
  • Tracking
  • Structure
  • User-friendly
  • API improvement
  • Event tracking
  • Better Documentation
The data extraction from API is really not well designed.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We are a service provider specialized in Content Management supporting our customers with the setup of AT Internet since last November. This includes the setup of Dashboards, Campaign Support, etc.
  • Short response times
  • Feedback of support not always clear and reproduceable
  • Naming of metrics, elements, dimensions not always stringent
  • For Campaigns the parameter and naming in ATI differ
  • Dashboard design is not very flexible and buggy
  • Centrally maintainable datasets would be helpful when dealing with similar country website dashboards.
AT Internet is good for basic statistics, but it is very complicated for more complex and individual statistical requests.
El Mehdi CHIAR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used at Avito across teams, mainly by the product and marketing teams, to track traffic evolution across website verticals.
  • The breakdown by Platform/Website category is a very powerful tool to compare big chunks of data. M of the other players lack this seamlessness in analyzing the performance of different platforms under one company
  • Landing page breakdown is something that I can only find on AT Internet and Google Analytics. It's great for funnel analysis.
  • It would be great to add easy to use dashboards to track performance by event/attribute.
It is definitely great for crossing big chunks of data if you'd like to see your performance on your desktop site, mobile site, and android and iOs apps. It's a very simple task on AT Internet to aggregate or compare data. Other tools like Amplitude or Adjust don't provide this.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am using ATI to track how owned and paid media inventory is driving time spent on our various platforms, and more broadly how platforms and content are performing overall.
  • Accurately monitor how consumption is being driven by owned and paid inventory.
  • Top-level view of our platform performance as well as at a granular level i.e. by show, then by episode.
  • It gives me useful metrics such as time spent within our online products, as well as time spent watching AV content.
  • I don't think the bounce rates are correct but I believe this to be an internal issue we are looking to address.
  • I'm not a heavy user and it gives me the level of detail I require.
It's pretty adaptable in terms of the level of detail. It has really helped me when assessing the effectiveness of media inventory and formats in driving time spent.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used directly by several hundred employees, but indirectly by more than 1000 employees because we make the data available in a Business Intelligence in an easy way. We use it to measure the success of our offers in many details.
  • The applicability of the SDK on almost all platforms.
  • The versatile evaluation options.
  • The number of available fields in the measurement.
  • The granularity of rich media measurement, but this is currently being implemented :)
  • In Explorer, I miss the metric Visit rate, which still exists in Analyzer.
  • The availability of the previous day's data, but also here optimizations are already carried out.
Most things can be analyzed very well. There is potential for improvement in the click path analysis.
April 01, 2020

Amazing AT Internet

Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used for the analysis of what users love and what is never clicked. It's very helpful to make an application that responds to what users need.
  • Easy to use
  • Time to response
  • Good interface
  • AB testing can be improved
If you want to know what pages are visited on your website or Android application and what is clicked to improve user experiences, AT Internet is good for you.
March 31, 2020

AT Internet review

Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use AT Internet for tracking advertising performance across channels.
  • custom segments
  • account security
  • speed of response
  • some metrics seem to track inconsistently
AT Internet is good for tracking high traffic volumes.
It can be a bit clunky.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used by marketing and IT departments to provide digital data on the usage of our websites and enrich reports to internal users. The business problems we are trying to solve are customer experience enhancement and churn.

  • Website data collection
  • Data query exports
  • Content performance analysis
  • More connectors with other tools
  • APIs limitations
  • Analysis interface
AT Internet is well suited for data analysis within the tool. For example, when analyzing content performance (chapters, pages, etc.). AT Internet is suited when exporting data using data queries or using the recent connection with AWS. AT Internet is less appropriate when doing attribution analysis or trying to export a high volume of data.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We use AT Internet for web analytics purposes. The tool is being used by our digital marketing team. Among users, campaign managers and digital analysts use it in order to have a better view of campaign results and audience overview. We currently use two tools and we notice huge differences regarding ease of use and interface.
  • Pure attribution last click
  • 100% traffic
  • Customization
  • User interface
  • Tool intuitivity
  • Complexity of use
I guess AT Internet is great if you know the tool since it allows you to use many different dimensions and metrics. However, this strength is also to me a weak point since too many dimensions and metrics are available and you quickly lose your mind finding what you are looking for. Complex definitions of fields and poor user interface.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use AT internet within the e-commerce department. The tool is used by our 3 product owners, the manager of the 3 product owners, by one digital data analyst and sometimes by the SEA-SEO team.

Actually, it's mainly our digital analyst who uses this tool to follow, analyse the performances of our car/motorbike funnels.
  • Sunburst.
  • Customized reporting.
  • Web analytics (number of pages views, hits....)
  • Compatibility with other tools such as AB testing...(Kameleoon, Data Commander).
  • Create funnel to follow the performance (it's just available in the old version).
  • Without training, it's hard to understand to use the tool. It's easier to use Google Analytics for example.
Well suited: We launched an AB test for a specific page in our car funnel. This page contained just one question: we ask the prospect his email address. The problem is that we lost visitors from this page. They do no go the next page maybe because we ask personal information. We made some changes to improve the pass rate to the next page.
Thanks to our AB testing tool, we saw that our variant was better in terms of pass rate.

But we wanted to analyse also if the fill rate of the email field has not been degraded. Thanks to AT Internet we were able to check this KPI.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is a headlight regarding to campaigns performance and also allows us to take insights for the launch of new ones.
  • AT Internet provides reliable information.
  • AT Internet allows us to get a deep analysis of each campaign.
  • AT Internet is a great source for insights.
  • AT Internet is easy to customise and also provides great learning training.
  • It would be good to integrate the current date in particular periods analysis.
  • Maybe, provide customisable ready-to-use dashboards.
  • To offer a "One page dashboard" in which we can see all the main KPIs and then allows us to click on each one to have a deep vision.
I find AT Internet the most accurate tool for monitoring the performance of my campaigns. Using several tools, I can see that AT Internet provides the right data in a fast way and that is awesome!
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I'm part of the data department at a digital agency and we use AT Internet to analyze the digital ecosystem of our customers. We investigate the performance of funnel conversion and looking for recommendations of optimizations. Also, I manage the campaign link generation through the Xtor system for our customers using AT Internet. Finally, we elaborate on AT performance dashboards for some of our customers.
  • Xtor campaign link auto builder. Super easy to build an Xtor campaign link for each acquisition channel for us and our customers.
  • AT Internet user interface. Intuitive and simple to analyze the ecosystem in the macro view.
  • The data export on Excel is super easy through data query!
  • The style customization possibilities on AT dashboards are less important compared to DataStudio (ex: managing the size of columns within a tab).
  • The segmentation use within a dash is more complicated than other tools (ex: Data Studio/Adobe)
  • Some media campaign parameters must be declared in the AT Interface (like the ID number for channel sources). It's not completely automatic (compare to GA for instance).
The campaign link generation is quite simple and the visualization of data performance on the AT Interface is well suited, but the intuitiveness and simplicity of dashboard use has to be optimized.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is being used to collect data on our customers' user behaviors on our online platforms and allows us to offer a better, more personalized experience for those users.
  • Quick
  • Easy to use
  • Easy to access data
  • The data partitions make it awkward.
  • 45 day search period is restrictive.
  • 1 million rows is limiting sometimes.
Not suited for large data (more than 45 days and millions of users) on an individual user basis. Great for aggregate level data though.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is used to show how our clients navigate our web site and mobile application. We want to see what the most popular parts of our websites are and also try to see the completion rate of tasks our users complete using our web site/mobile app. We can capture information about these users, then do data mining while still preserving anonymity. We are required to adhere to European GPDR standards and AT Internet is compliant with these requirements.
  • Tracking page hits and clicks.
  • Documentation on how to modify source code and web pages to use AT Internet.
  • Customer support.
  • Documentation on how to query the data collected by AT Internet.
  • Structure of data collected (except for page hits and clicks).
  • User interface of their data query tools.
  • User interface of their administration tools
  • Mapping between the data traced and how it can be queried.
If you need GPDR compliance, AT Internet is a serious contender. If you do not then I would try using this tool and comparing it to other tools. The comparison should include all the queries and graphs/charts you want to produce because I feel AT Internet could be better in these aspects, and if you do not do a "full cycle" test you won't see this. It appears that in our company it was chosen because it was GPDR compliant and the choice was made without really trying the product.
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