Skip to main content
TrustRadius
Piano Analytics

Piano Analytics
Formerly AT Internet

Overview

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to…

Read more
Recent Reviews

TrustRadius Insights

Powerful Query Builder: Users have praised AT Internet for its powerful query builder, which allows for almost limitless flexibility in …
Continue reading

Best Analytics tool for customers

8 out of 10
February 06, 2022
AT Internet is utilized by Marketing Digital group and furthermore Communication teams. AT Internet is utilized to break down the conduct …
Continue reading

Using AT Internet

8 out of 10
October 20, 2021
Incentivized
ATI is integrated with our digital platforms. Our clients are set up with ATI access and can easily run our templated, customized reports. …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing

Business

$430

Cloud
per server calls consumption

Premium

Contact us

Cloud
per server calls consumption

Entry-level set up fee?

  • $430 per server calls consumption
    Optional
For the latest information on pricing, visithttps://www.atinternet.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Harnessing Data Science with Certace & Piano Analytics / AT Internet

YouTube

Exploring with Piano (AT Internet) Analytics Suite

YouTube

What makes Piano Analytics / AT Internet unique?

YouTube
Return to navigation

Product Details

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Piano Analytics Screenshots

Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Traffic sources breakdownScreenshot of Analytics Suite Delta - Watcher AlertsScreenshot of Analytics Suite Delta - Data Query

Piano Analytics Videos

Unlocking data's full potential with Piano Analytics (AT Internet)
Piano (AT Internet) Analytics Suite is a gamechanging tool for data experts.
The Piano (AT Internet) Analytics Suite for marketing professionals is used to measure & improve acquisition ROI, as well as optimise & personalise campaigns.
Piano (AT Internet) Analytics Suite for product teams provides a full understanding of how products are being used to help personalise content, products & communication.
Piano (AT Internet) Analytics Suite for Executives provides a single point of truth to unify teams around data and follow KPIs in real time.

Piano Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesFrench, English, German, Spanish.

Piano Analytics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)20%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(237)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have provided the following recommendations for AT Internet:

  • AT Internet is perfect for tracking analytics and statistics for a website. It is highly suitable for monitoring visits and link interactions, allowing users to gain valuable insights into their website's performance.
  • Users appreciate the ability of AT Internet to present data in readable formats and customizable graphics. The visual representation of information makes it easier for users to interpret and share the data with others.
  • However, some caution that AT Internet may not be ideal for organizations where people are not trained on these types of tools. They mention that the platform can be difficult to use and understand, particularly for individuals who are not familiar with analytics software.

Overall, users recommend AT Internet as a powerful tool for tracking web analytics and presenting data in user-friendly formats. Proper training or familiarity with similar tools may be necessary to fully utilize its capabilities.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is a software used mainly by the marketing and e-commerce department in order to track our sales and also micro-conversions of our website. It address the tracking of all levels of acquisition and from my side, especially the media campaigns performance with detailed KPI’s such as arrival rate, bounce rate, number of visits, time spend in our website... it helps us to create clusters for our next media bursts.
  • AT Internet allows to create personalised dashboards.
  • There is an expert team which can help us through a hotline, they are available, it is not only an analytics tool (such as Google, you can use their tool but you are alone when you have issues!).
  • High security of the software that guarantees data protection.
  • Be more user-centric for the dashboard. It is quite hard to use the tool without training. The interface is not user friendly.
  • Create template of dashboards that we could use directly.
  • Using Search activity and especially SEA, a simple plug between Google Analytics and AT Internet to create clusters of audiences to better manage the PPC campaigns. Maybe it is possible but I tried to set up with AT Internet and never had feedback.
AT Internet is well suited from a global perspective that includes all levels of acquisition but also internal figures. Especially for the media campaigns, Google Analytics had better perspectives to improve the management of our media campaigns that we could use to create clusters such as customer match, similar audiences. The « infinite » possibilities from Google is to track the signals of our audiences and to be at the right time with the right message in the Google platforms, and we could not do it with AT Internet.
  • For now, there are some variances between the figures that we had from AT Internet and the Pixel from our media agency, so it is difficult to know the real impact of our ROI.
  • AT allows the visibility of the figures for our traffic website.
The team is available and the most of times answer to our questions, but sometimes on specific questions to go in deeper details, we never had feedback and solution from them.
For the training, the team should reorient their presentation regarding the profiles of the trainees and adopt a pedagogical approach especially for people who are not in digital team. And also take into account the needs of the trainees. I had a training of 1 day, before the session I clearly asked for a specific focus for media and we had 7.50 hours on the tool and the fundamentals of AT Internet and only 10 minutes on media question which was very frustrating!
To be very honest, it was a decision made before I joined the company. I think that if I had the choice, I would prefer to use Google Analytics from a media perspective. However, it is also a question of budget as Google Analytics Premium is more expensive.
User friendly
AT Internet is always available.
15
E-commerce, E-Retail, Media, Marketing mostly.
15
Same as previous question
  • Datas for e-commerce sales
  • Detail of sources
  • Digital media datas informations for media campaigns
  • Full funnel information
  • The possibility to track everything
  • The possibility to have custom metrics
  • the huge variance between AT Internet datas and Google Data Studio
  • Attribution method in order to include all touchpoints vs last clic model for sales
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
No
  • Price
  • Product Usability
The price is the most important because there is a huge variance vs Google Analytics premium price !
We will check the functionnality and needs with our partners that use AT Internet.
  • Don't know
Change management was a big part of the implementation and was well-handled
  • I do not know
The support team helps us to implement AT Internet.
  • in-person training
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
No online training
It was easy to search how to use however sometimes need to call the support to better understand the functionnalities
The best thing fot AT rather Google Analytics is that we could configurate how we needed vs GA which is quite fixed.
No
It was implemented by IT and ecommerce team
We have a support from AT Internet because e-commerce is very important for our brand and need constantly to evolve to better track our activity and improve our funnel approach.
No
There is once, we were implementing an internal dashboards which was fed up through datas from AT Internet, and the support team hlps me to create the dashboard in order to automatize my international dahsboards.
  • create personnalized dashboards
  • easy to find metrics
  • glossary
  • creation of internal metrics
  • link with trakcing tools
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
  • Salesforce
Not involved in integration
  • No visibility to date
  • API (e.g. SOAP or REST)
  • AppExchange or similar marketplace
Not involved in integration
Not involved in integration
The sale teams gives a full support to better understand the AT Internet tool.
More from an IT perspective vs sale guidance. Some difficulty to have the right answer. Sale teams is always available but if we need to go in deeper details with more expertise, our contact took sometimes a lot of time to answer.
Not involved in negotiation
Not involved in the negotiation
  • Not sure of AT Internet upgrade
  • Attribution model
No
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used by all websites managers. It helps our teams to analyze the web traffic on our websites: visitors, unique visitor, campaigns analysis (with social medias, emails...). We generates dashboards which are delivered every week to managers, consultants and traffic manager. Thanks to the API, we have created interfaces with our own applications.
  • Dashboard.
  • Traffic analysis.
  • Visual dashboard.
  • Real time analysis.
  • Interface.
Best scenario: generate dashboards for our users and send them each week with specific KPI depending on the user's job.
Other scenario: analyze why users come on the website, what kind of content they read and how long they stay. Or, create specific requests with the API to feed our own app.
  • Content management.
  • Services.
  • Campaigns management.
The support can be reached by e-mail and can answer both technical and functional questions in a very short time. There are no dedicated contacts, but it's not a big problem. No question remained unanswered. We also have a commercial contact for the invoicing part. The support is therefore very effective.
AT Internet is more comprehensive than Google Analytics. It allows you to make personalized requests, to access the API easily with high quotas. Other tools accompany the analytics solution and are included in the license. Data are also stored and processed in European Union which is an important thing in France.
Salesforce Marketing Cloud Email Studio, Google Charts, Microsoft 365 (formerly Office 365)
Interface is clear and easy to use.
No need to find out how it works.
AT Internet is always available when I need it.
50
I think more than 50 people have an account. They work in communication, marketing and IT division.
2
In our division, there are 2 people which support AT Internet. They are data analysts and know how to extract, transform and publish data.
  • Web analytics
  • Reporting
  • Dashboard
  • Customer journey
  • Multiple dashboards
  • E-mails alerts
  • API connection
AT Internet fits our needs and is an all-in-one solution for tracking and analyze our websites.
No
  • Product Features
  • Product Usability
The features of AT Internet are very powerful and easy to use. No need a big manual to start using the product. The query tool can extract everything from the metrics which are collected by AT Internet and then, the API can be use to get the results (json for exemple).
We are not responsible for the choice of the solution.
The support is included. Our division is not responsible of the choice of the support.
No
I didn't find a function in a new version. So I decided to send an email and I got the answer in less than 30 minutes!
  • Query tool
  • Dashboard
  • Reports
  • API if not IT
Score 7 out of 10
Vetted Review
Verified User
Incentivized
At Internet is used by our organization to track visitors to our site, and the behavior of visitors (onward journeys, how long they watch videos for, etc). It's used, as far as I'm aware, across the whole organization. It allows to create and keep track of KPIs, and understand better how our products are performing.
  • Good visual representation of peaks in site views and visitors.
  • Good segmentation of different parts of the business.
  • Easily customizable for personal queries.
  • Not immediately clear what all the functions are for.
  • Really hard to track exactly where people have entered your site from, and their onward journeys.
  • Reports can't (as far as I'm aware) detect headlines/titles so it can be a bit of faff figuring out which pages the numbers are referring to.
AT Internet is well suited to media organizations looking to track how many people are visiting their site, but it's not as good for people who want to see how one individual is interacting with the site as a whole, and their comings and goings.
  • Improved accuracy on targets.
I've not had to use it but from colleagues who have, I've heard it's been quick and efficient.
  • comScore Digital Analytix (discontinued)
Onward journeys were easier to track.
It's good, and has improved, but I think there are sometimes more steps than necessary to achieve a goal. Also, a very specific thing is that it still doesn't recognise headlines when running data reports which would make reports easier to read.
As far as I'm aware, it's always been available when I've needed it.
I have honestly no idea how many people use the product, but people using it range from content production staff like me who keep track of individual and team stats and targets, and audience teams who do this on behalf of departments as a whole.
1
There's one person in our department that I can go to with ATinternet issues. She has had all the relevant training and uses it on a daily basis so is more equipped than others to understand and solve issues.
  • Tracking audience numbers on content
  • Tracking time spent
  • Tracking journey through content/organisation
  • Not sure of any
  • Not sure
The organisation relies on stat tracking to see how well our content is performing. We will always need to do this, whether through ATInternet or other software.
Yes
Comscore DAX - it didn't have all the features needed by the organisation, was quite difficult to use, and although this seems like a silly reason, it wasn't nice to look at!
  • Product Features
  • Product Usability
No, I was not in the decision making process, but I know the points I've selected were key factors.
N/A
N/A
No
Never needed to ask for support!
  • The browser extension widget
  • Dashboard
  • Tracking onward journeys
Return to navigation