Skip to main content
TrustRadius
Piano Analytics

Piano Analytics
Formerly AT Internet

Overview

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to…

Read more
Recent Reviews

TrustRadius Insights

Powerful Query Builder: Users have praised AT Internet for its powerful query builder, which allows for almost limitless flexibility in …
Continue reading
TrustRadius Insights
TrustRadius Insights

Best Analytics tool for customers

8 out of 10
February 06, 2022
AT Internet is utilized by Marketing Digital group and furthermore Communication teams. AT Internet is utilized to break down the conduct …
Continue reading

Using AT Internet

8 out of 10
October 20, 2021
Incentivized
ATI is integrated with our digital platforms. Our clients are set up with ATI access and can easily run our templated, customized reports. …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing

Business

$430

Cloud
per server calls consumption

Premium

Contact us

Cloud
per server calls consumption

Entry-level set up fee?

  • $430 per server calls consumption
    Optional
For the latest information on pricing, visithttps://www.atinternet.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Harnessing Data Science with Certace & Piano Analytics / AT Internet

YouTube

Exploring with Piano (AT Internet) Analytics Suite

YouTube

What makes Piano Analytics / AT Internet unique?

YouTube
Return to navigation

Product Details

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Piano Analytics Screenshots

Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Traffic sources breakdownScreenshot of Analytics Suite Delta - Watcher AlertsScreenshot of Analytics Suite Delta - Data Query

Piano Analytics Videos

Unlocking data's full potential with Piano Analytics (AT Internet)
Piano (AT Internet) Analytics Suite is a gamechanging tool for data experts.
The Piano (AT Internet) Analytics Suite for marketing professionals is used to measure & improve acquisition ROI, as well as optimise & personalise campaigns.
Piano (AT Internet) Analytics Suite for product teams provides a full understanding of how products are being used to help personalise content, products & communication.
Piano (AT Internet) Analytics Suite for Executives provides a single point of truth to unify teams around data and follow KPIs in real time.

Piano Analytics Integrations

Piano Analytics Competitors

Piano Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesFrench, English, German, Spanish.

Piano Analytics Downloadables

Piano Analytics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)20%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(237)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have provided the following recommendations for AT Internet:

  • AT Internet is perfect for tracking analytics and statistics for a website. It is highly suitable for monitoring visits and link interactions, allowing users to gain valuable insights into their website's performance.
  • Users appreciate the ability of AT Internet to present data in readable formats and customizable graphics. The visual representation of information makes it easier for users to interpret and share the data with others.
  • However, some caution that AT Internet may not be ideal for organizations where people are not trained on these types of tools. They mention that the platform can be difficult to use and understand, particularly for individuals who are not familiar with analytics software.

Overall, users recommend AT Internet as a powerful tool for tracking web analytics and presenting data in user-friendly formats. Proper training or familiarity with similar tools may be necessary to fully utilize its capabilities.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
May 19, 2021

Good challenger of Google Analyics from a media perspective!

Verified User
Director in Marketing
Apparel & Fashion Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
AT Internet is a software used mainly by the marketing and e-commerce department in order to track our sales and also micro-conversions of our website. It address the tracking of all levels of acquisition and from my side, especially the media campaigns performance with detailed KPI’s such as arrival rate, bounce rate, number of visits, time spend in our website... it helps us to create clusters for our next media bursts.
Pros and Cons
  • AT Internet allows to create personalised dashboards.
  • There is an expert team which can help us through a hotline, they are available, it is not only an analytics tool (such as Google, you can use their tool but you are alone when you have issues!).
  • High security of the software that guarantees data protection.
  • Be more user-centric for the dashboard. It is quite hard to use the tool without training. The interface is not user friendly.
  • Create template of dashboards that we could use directly.
  • Using Search activity and especially SEA, a simple plug between Google Analytics and AT Internet to create clusters of audiences to better manage the PPC campaigns. Maybe it is possible but I tried to set up with AT Internet and never had feedback.
Likelihood to Recommend
AT Internet is well suited from a global perspective that includes all levels of acquisition but also internal figures. Especially for the media campaigns, Google Analytics had better perspectives to improve the management of our media campaigns that we could use to create clusters such as customer match, similar audiences. The « infinite » possibilities from Google is to track the signals of our audiences and to be at the right time with the right message in the Google platforms, and we could not do it with AT Internet.
Return on Investment
  • For now, there are some variances between the figures that we had from AT Internet and the Pixel from our media agency, so it is difficult to know the real impact of our ROI.
  • AT allows the visibility of the figures for our traffic website.
Support Rating
7
The team is available and the most of times answer to our questions, but sometimes on specific questions to go in deeper details, we never had feedback and solution from them.
For the training, the team should reorient their presentation regarding the profiles of the trainees and adopt a pedagogical approach especially for people who are not in digital team. And also take into account the needs of the trainees. I had a training of 1 day, before the session I clearly asked for a specific focus for media and we had 7.50 hours on the tool and the fundamentals of AT Internet and only 10 minutes on media question which was very frustrating!
Alternatives Considered
To be very honest, it was a decision made before I joined the company. I think that if I had the choice, I would prefer to use Google Analytics from a media perspective. However, it is also a question of budget as Google Analytics Premium is more expensive.
Other Software Used
Usability
9
User friendly
Reliability and Availability
9
AT Internet is always available.
Users and Roles
15
E-commerce, E-Retail, Media, Marketing mostly.
Support Headcount Required
15
Same as previous question
Business Processes Supported
  • Datas for e-commerce sales
  • Detail of sources
  • Digital media datas informations for media campaigns
  • Full funnel information
Innovative Uses
  • The possibility to track everything
  • The possibility to have custom metrics
  • the huge variance between AT Internet datas and Google Data Studio
Future Planned Uses
  • Attribution method in order to include all touchpoints vs last clic model for sales
Likelihood to Renew
7
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
Products Replaced
No
Key Differentiators
  • Price
  • Product Usability
The price is the most important because there is a huge variance vs Google Analytics premium price !
Evaluation Lessons Learned
We will check the functionnality and needs with our partners that use AT Internet.
Implementation Details / Implementation Partner
  • Don't know
Change Management Lessons
Change management was a big part of the implementation and was well-handled
Implementation Issues
  • I do not know
Implementation Rating
8
The support team helps us to implement AT Internet.
Training Types Used
  • in-person training
In-Person Training
5
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
Online Training
No online training
Ease of Piano Analytics Training
It was easy to search how to use however sometimes need to call the support to better understand the functionnalities
Product Configurability
9
The best thing fot AT rather Google Analytics is that we could configurate how we needed vs GA which is quite fixed.
Configuration Lessons
No
Additional Customization Considerations
It was implemented by IT and ecommerce team
Premium Support
We have a support from AT Internet because e-commerce is very important for our brand and need constantly to evolve to better track our activity and improve our funnel approach.
Bug Resolution
No
Exceptional Examples of Piano Analytics Support
There is once, we were implementing an internal dashboards which was fed up through datas from AT Internet, and the support team hlps me to create the dashboard in order to automatize my international dahsboards.
Easy Tasks
  • create personnalized dashboards
  • easy to find metrics
  • glossary
  • creation of internal metrics
Difficult Tasks
  • link with trakcing tools
Scalability
8
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
Performance
9
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
Systems Integrated With
  • Salesforce
Not involved in integration
Future Integration Plans
  • No visibility to date
Types of Integration
  • API (e.g. SOAP or REST)
  • AppExchange or similar marketplace
Ease of Integration
Not involved in integration
Integration Lessons Learned
Not involved in integration
Pre-Sale Experience
8
The sale teams gives a full support to better understand the AT Internet tool.
Post-Sale Experience
6
More from an IT perspective vs sale guidance. Some difficulty to have the right answer. Sale teams is always available but if we need to go in deeper details with more expertise, our contact took sometimes a lot of time to answer.
Key Negotiation Points
Not involved in negotiation
Dealing with Piano Software
Not involved in the negotiation
Upgrade Benefits
  • Not sure of AT Internet upgrade
Anticipated Benefits from Future Upgrades
  • Attribution model
Migrating Between Editions
No
Return to navigation