TrustRadius Insights
Easy to Use: Many users have found Lyris to be easy and user-friendly for sending a large quantity of emails, creating custom segments, …
Overview
What is Aurea LM?
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.
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What is Aurea LM?
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.
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Product Details
- About
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- Tech Details
What is Aurea LM?
Aurea List Manager is an email marketing program engine. It powers marketing campaigns for some of the world’s largest organizations who need to manage high‑volume campaigns behind the firewall.
Aurea LM Integrations
Aurea LM Competitors
Aurea LM Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(9)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Easy to Use: Many users have found Lyris to be easy and user-friendly for sending a large quantity of emails, creating custom segments, uploading emails, setting up automated programs, connecting to data sources, and cloning/editing emails. The intuitive interface and quick learning curve make it accessible for users of varying technical abilities. This ease of use extends to features like campaign management, web analytics tools for reporting results, the ability to send targeted emails, and the convenience of cloning previous emails for easy editing. Overall, Lyris provides a seamless experience for email marketing tasks with its user-friendly interface and extensive features that cater to different user needs.
Lack of Support: Several users have expressed frustration with the lack of support provided by the software. They have mentioned difficulties in receiving timely customer support, especially outside of regular business hours. Some users have also criticized the limited support provided during the start-up period and the additional charges for support after that period.
Reliability Issues: Many reviewers have raised concerns about the reliability of the software. They have reported frequent outages that prevent them from sending emails for extended periods of time. Users have also experienced glitches, multiple server outages, and instances where emails fail to send or the software does not open.
Steep Learning Curve: A significant number of users have mentioned a steep learning curve associated with the SQL programming language used by the software. This has made it difficult for some users to fully utilize its features and functionalities.
Users of Lyris have made several recommendations based on their experiences with the email marketing tool. The three most common recommendations are:
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Users emphasize the importance of comparing Lyris with other email marketing services, such as Mandrill or Mailchimp. They suggest evaluating features, pricing, and customer support before making a decision.
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Some users recommend exploring alternative email marketing services if you are new to email marketing and require more coaching or hand-holding. This implies that Lyris may not be the best option for beginners who need more guidance in using the platform.
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Another recommendation is to opt for the self-hosted version of Lyris instead of the hosted version. Users believe that having control over the hosting can offer more flexibility and customization options.
Overall, users acknowledge that Lyris has most of the features expected from an email marketing service and commend its product support. However, they advise potential users to carefully evaluate their needs and consider alternatives before committing to Lyris.
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