TrustRadius Insights
Autopilot is a versatile marketing automation software that has proved to be valuable for a wide range of businesses and industries. Users …
Starting at $509 per month
View PricingOverview
What is Ortto?
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key…
Recent Reviews
Popular Features
- Email deliverability reporting (11)9.999%
- Dashboards (12)8.989%
- Standard reports (12)8.989%
- WYSIWYG email editor (11)8.989%
Pricing
Professional
$509/mo, paid annually
Cloud
per month
Business
$849/mo, paid annually
Cloud
per month
Enterprise
$1,699/mo, paid annually
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://ortto.com/pricing/?utm_source=t…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $509 per month
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Ortto?
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.
Ortto Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Customizability
- Supported: Integration with Salesforce.com
Additional Features
- Supported: Email, in-app and onsite messaging, SMS, direct mail
- Supported: Drag-and-drop user experience
- Supported: Visual journey canvas
- Supported: Playbooks
- Supported: Forms, pop ups, spin wheels and surveys
Ortto Screenshots
Ortto Videos
A unified customer journey platform for online business.
Introduction to Ortto
Ortto Integrations
Ortto Competitors
Ortto Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Ortto starts at $509.
Reviewers rate Email deliverability reporting and Lead nurturing automation highest, with a score of 9.9.
The most common users of Ortto are from Small Businesses (1-50 employees).
Ortto Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
Compare with
Reviews and Ratings
(39)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Autopilot is a versatile marketing automation software that has proved to be valuable for a wide range of businesses and industries. Users have reported using Autopilot to create personalized journeys for their contacts, which has resulted in higher lead conversion rates and improved tracking of real-time activities. By leveraging its integrations, businesses have been able to consolidate their budget tools and create a cohesive lead flow.
One of the key use cases for Autopilot is email campaigns. Users have found success in targeting customers, trial customers, and blog subscribers across different products. Furthermore, Autopilot's robust features enable users to perform lifecycle email marketing, lead scoring, segmentation, and various marketing and sales automation functions. This has allowed businesses to streamline their marketing efforts and deliver more effective and targeted campaigns.
Another notable use case is the role Autopilot plays as an agency automation solution. It has proven invaluable in capturing and nurturing leads for both the agency itself and its clients. Brands have utilized Autopilot to build complex marketing automation sequences that ensure relevant and personalized communication with their audience. By removing concerns at each step of the customer journey, Autopilot creates excitement and builds trust.
Startups like Camplify, a 2-sided marketplace for RV sharing, have found Autopilot to be particularly useful. Additionally, smaller clients with specific workflow needs have benefited from Autopilot's ability to capture leads, nurture them effectively, and automate other marketing tasks.
Furthermore, Autopilot stands out when it comes to connecting social media platforms and integrating them into automations. Its seamless integration capabilities allow users to create basic email marketing and automation workflows while utilizing externally created landing pages connected to Autopilot journeys.
It is worth noting that Autopilot is predominantly used by the marketing department within businesses, with the operations department managing the data. This distribution of responsibilities ensures that each department can focus on their respective areas of expertise while maximizing the potential of Autopilot.
Overall, Autopilot addresses a common business problem of effectively emailing customers with promotions and information in order to generate more sales and improve customer retention. With features tailored for email campaigns, lead nurturing, lifecycle marketing, and social media integration, Autopilot provides users with the tools they need to create the best possible experience for their customers while achieving the highest return on investment for their business.
Users commonly recommend the following when using Autopilot:
- Take advantage of the free trial and tutorials provided, as well as seeking support from the customer support team for quick and clear assistance.
- Check if Autopilot integrates with the current marketing stack or can connect via Zapier, and consider the marketing budget and goals before deciding on Autopilot.
- Start with simple features and gradually explore more advanced options.
- Try out the sample journeys, utilize the onboarding webinar and chat support, and monitor the increase in leads.
- If you're a startup, consider Autopilot as it offers most tools right away without additional costs.
- Seek assistance from a current user to learn the software more easily.
- Try the email builder as it is easy to use.
- Use Autopilot to save time.
- Evaluate Drip as an alternative to Autopilot.
- Evaluate landing page and form options before using Autopilot.
- Use the free trial to compare Autopilot with other systems and explore additional features.
- Consider Autopilot as an alternative to Mailchimp or HubSpot for those with budget constraints.
- Attend webinars and take advantage of support staff for learning how to use Autopilot effectively.
- Be thorough and double-check the accuracy of journeys in Autopilot.
Overall, users feel that Autopilot is a powerful yet user-friendly software suitable for SMB/mid-market businesses. They highly recommend trying out the sample journeys, utilizing the onboarding webinar and chat support, and monitoring the increase in leads. Some users even suggest it as a good option for startups, as it offers most tools right away without additional costs. However, they note that analytics may be lacking and recommend seeking assistance from a current user to learn the software more easily.
Reviews
(1-11 of 11)Companies can't remove reviews or game the system. Here's why
- SharpSpring and Omnisend
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails.
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!
The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Score 1 out of 10
Vetted Review
Verified User
Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but you pay for that in frustration and regret.
Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
October 16, 2019
Email marketing tool!
Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor that Autopilot performs better than and would not recommend to folks.
September 25, 2019
The best and most powerful marketing automation sofware
Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is detailed ROI tracking built in for journeys and lists.
April 06, 2019
Good Visual Marketing Automation Software
Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.
February 14, 2019
Autopilot is the future of marketing automation
We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing automation vendors. The primary reasons were the features available: ease of use, integration with other systems, APIs & ability to customize, flexible subscription management, customer support, and price.
November 30, 2018
The best marketing solution for small and scaling teams
While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed.
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our questions. If we need help, they will go above and beyond to help us understand best practices and helpful tips to get the most out of the software. If you need endless customizability, landing page support, or a complete marketing automation platform with all the bells and whistles, you should consider Marketo or Pardot.