Name: Avian
Author: Avian

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Attendance Tracking

Online Proctoring Software

Education

Association Management

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Generation

File Sync

Enterprise

Accounting

CTRM

Cryptocurrency Mining

Financial Research

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Compliance

HR Management

Payroll

Recruitment Agency

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Cloud Data Warehouse

Cloud Storage

Container Management

DevOps

Fraud Detection

Hadoop-Related

IT Alert Management

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Mobile Data Security

Network Access Control (NAC)

Network Performance Monitoring

Phishing Detection and Response

Relational Database Management Systems

Requirements Management

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Loyalty Program

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Personalization Engines

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Email Signature

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Automotive

Geographic Information

Hotel Management

Insurance Claims Management

Law Practice Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Telemedicine

Vertical-Specific

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Avian is an AI-powered data analytics platform that, according to the vendor, enables users to access and interact with their business data using natural language. The platform is designed to cater to marketing professionals, business analysts, data analysts, sales teams, and e-commerce companies of all sizes. Avian offers a range of features and integrations with popular tools like Looker Studio, Google Sheets, Google Analytics, Facebook Ads, TikTok Ads, and Google Ads, allowing users to analyze and gain insights from diverse datasets.

**Avian ChatGPT Plugin**: According to the vendor, the Avian ChatGPT Plugin allows users to connect and interact with their business data, including Google Analytics, Facebook Ads, and Google Ads, within the ChatGPT interface. Users can ask questions, get answers, and visualize data in real-time.

**Avian for Looker Studio**: Avian seamlessly integrates with Looker Studio, enabling users to create live dashboards, build reports, and gain better insights using marketing data from various sources. The vendor claims that users can combine data and sync it in real-time for up-to-date information.

**Avian for Google Sheets**: Users can export and live sync their business data to Google Sheets, according to the vendor, making it easy to build reports, manipulate data, visualize information, and share it with others. Avian supports multiple data sources and offers automated syncs for efficient data management.

**Avian for Google Analytics**: The vendor states that Avian integrates with Google Analytics, allowing users to export and live sync their data. Users can access comprehensive metrics, analyze multiple views/profiles, and blend data from various sources to gain a holistic view of website performance.

**Avian for Facebook Ads**: Avian integrates with Facebook Ads, enabling users to export and live sync their data. Users can access all available metrics, analyze multiple accounts, and visualize performance metrics within the platform, according to the vendor.

**Avian for TikTok Ads**: According to the vendor, Avian integrates with TikTok Ads, allowing users to export and live sync their data. Users can access in-depth metrics and dimensions, analyze multiple accounts, and sync data in real-time for up-to-date analysis.

**Avian for Google Ads**: Avian seamlessly integrates with Google Ads, according to the vendor, allowing users to export and live sync their data. Users can access comprehensive metrics, analyze multiple accounts, and blend data from multiple sources for a comprehensive view of ad performance.

**Avian for Instagram Ads**: Avian integrates with Instagram Ads, enabling users to export and live sync their data. Users can access comprehensive metrics, analyze multiple accounts, and visualize performance metrics within the platform, according to the vendor.

Personal

Team

Department

Organization

Clear Analytics

Basic

Uncat

Avian

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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Data Management Platforms (DMP)

Avian

Overview

What is Avian?