Overview
What is AWeber?
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
AWeber for easy email marketing integration
A Powerful Way to Grow Your Email List, and Business!
Thank you Aweber!!
It's OK if you're happy working at a slow pace.
Most Amazing Email Marketing Software I ever used! The simplicity is outstanding
Great for Mid Sized companies
Simple easy to use email marketing software! Great inbox deliverability.
We're a big fan of AWeber
AWeber gets email done!
AWeber - To Trust & Automate Marketing Campaign Subscriptions
Great tool for running campaigns
A great tool for marketing through emails.
AWeber is an all around great email tool with excellent list management and reporting tools!
Definitely Worth a Look for SMB B2Bs
AWeber - The Perfect tool for email Leads and Marketing - but Not for the Newbies
Popular Features
- Standard reports (31)8.787%
- WYSIWYG email editor (30)8.686%
- List management (31)7.979%
- Email deliverability reporting (31)7.979%
Pricing
AWeber Free
$0
AWeber Lite
$14.99
AWeber Plus
$29.99
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(30) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.1Dynamic content(3) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 5.9Landing pages(4) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.8A/B testing(7) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7Mobile optimization(26) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.9Email deliverability reporting(31) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.9List management(31) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(27) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.8Dashboards(27) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.7Standard reports(31) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.7Custom reports(26) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.8URL Validation(3) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 8.5Link Tracking(3) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 7.1Image Validation(3) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 7.1Inbox Display(3) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 7.1Spam Testing(3) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 8.5Email Previews(3) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AWeber?
Along with its 24/7 US-based customer support, AWeber aims to deliver the ability to quickly load and manage contacts, send amazing emails, build landing pages, send instant web push notifications, and analyze results without having to be a tech whiz.
AWeber works with more than 1,000 partner software solutions, allowing customers to integrate with the apps and services they rely on.
A privately-held company, AWeber is a remote-first team with employees based throughout the United States.
AWeber Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Email Version Control
Additional Features
- Supported: Subscriber segmentation
- Supported: AMP for Email support
- Supported: Email authentication (custom DKIM and SPF)
- Supported: Web Push Notifications
- Supported: Automatic Intelligent Email Template Builder
- Supported: Landing Page Builder
- Supported: Ecommerce Solution
- Supported: Email Automation
- Supported: Drag & Drop Editor
- Supported: Pre-Built Email Templates
- Supported: Pre-Built Landing Page Templates
- Supported: RSS to Email
- Supported: Email Split Testing
- Supported: Behavioral Automation
- Supported: Facebook Pixel Tracking
- Supported: Sign Up Form Builder
AWeber Screenshots
AWeber Video
AWeber Integrations
- WordPress
- PayPal Payments Pro
- WooCommerce
- Shopify
- Elementor
- Zapier
- GoTo Webinar
- Zendesk Suite
- Wistia
- Eventbrite
- Agile CRM
- Thrive Leads
- unbounce
- Privy
- Justuno Pop-Ups & CRO Tools
- Sleeknote powered by Drip
- OptinMonster
- ViralSweep
- Outgrow
- HelloBar, duplicate-product-profile
- Gleam
- Shift4Shop
- Landing Lion
- Jotform
- PayKickstart
- WebinarJam
- Leadpages
- ClickFunnels
- LeadsBridge
- ConvertFlow
- VYPER
- ThriveCart
- OptimizePlayer
- Combidesk
- Wishloop
- Sumo
- BeaverBuilder
- QuizCat
- OptinCat
- Upscribe
- CallLoop
- Vid.One
- Riddle
- AWtomator
- Milotree
- Deadline Funnel
- WPforms
- Mailmunch
- Sendowl
- Interact
- GrowTheme
- vidvision
- convertful
- landingcube
- Mailoptin
- DirectPay
- weForms
- Optinopoli
- Converti
- WS Forms
- OptimizePress
AWeber Competitors
AWeber Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(98)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
AWeber is a versatile email marketing platform that is widely used by marketing agencies, businesses, and individuals to manage their mailing lists, send newsletters, and track the performance of their email campaigns. It offers a range of features that allow companies of any size to nurture customer relationships and provide value through publishing. With AWeber, businesses can easily build lists, contact leads, and deliver follow-ups and broadcasts. By doing so, they can capture the most from their email marketing campaigns and have a simple solution for their email outreach needs.
One key use case of AWeber is its ability to help businesses manage and automate subscriptions, especially in compliance with GDPR regulations. With AWeber, companies can seamlessly handle their subscribers and segment leads for targeted email campaigns. Additionally, it integrates with Lead Pages to capture opt-ins for lead magnets on landing pages. This not only streamlines the process of collecting email sign-ups but also ensures that businesses are complying with data protection regulations.
Another valuable use case of AWeber is its effectiveness in sending out newsletters and engaging with customers. Many users rely on AWeber to send out regular newsletters to their subscribers, which helps them stay connected with their audience and keep them informed about updates, promotions, or new products. AWeber's easy-to-use interface allows users to create visually appealing newsletters and choose from various channels such as blog posts, live shows, or podcasts to reach new customers. Moreover, AWeber enables users to analyze campaign results and track email opens, solving the problem of determining the best time to send emails and ensuring effective communication with recipients.
Furthermore, AWeber proves valuable in building relationships with customers through blogging and mentoring. Users can provide value by sharing informative blog posts or offering mentoring sessions through email campaigns. Additionally, AWeber allows users to send out surveys to gather feedback from their audience. By using AWeber for these purposes, businesses improve communication with clients, increase productivity, and ultimately generate sales.
Moreover, AWeber is a preferred choice for freelance designers and consultants to manage their email lists. They can effortlessly create autoresponder series and synchronize email addresses, allowing them to efficiently communicate with their subscribers. AWeber also supports behavior-based campaigns, monthly newsletters, and ad-hoc campaigns in both B2B and B2C communication. This versatility makes it a suitable solution for various marketing needs.
Another important use case of AWeber is in affiliate marketing. It is widely used by digital marketers for addressing different business problems such as building and maintaining subscriber lists, creating targeted email campaigns, and tracking campaign performance. AWeber provides reporting and analytics tools specifically designed for affiliate marketers to make data-driven decisions about future campaigns. Whether it's individual affiliates promoting products or large affiliate networks managing multiple campaigns, AWeber is a trusted platform in the affiliate marketing industry.
In addition to the aforementioned use cases, AWeber serves as a valuable tool for training and management consulting companies. These organizations utilize AWeber to send out weekly blog updates and periodic campaigns like webinar registrations. The platform's ease of use makes it straightforward to build opt-in subscriber lists, segment those lists, and encourage subscribers to take additional actions. With AWeber, training and management consulting companies can effectively stay in contact with their audience while promoting their services through newsletters.
Furthermore, AWeber finds applications across various sectors such as universities, marketing departments, and digital agencies. It enables universities to communicate important information and events to students through email, managing mailing lists in compliance with regulations like providing an unsubscribe option. Marketing departments leverage AWeber's automation features for user acquisition and retention efforts, allowing them to focus on higher-level strategic tasks. Digital agencies benefit from AWeber's automation capabilities and the ability to schedule email campaigns in advance, streamlining their email marketing efforts.
Overall, AWeber proves to be a reliable and user-friendly email marketing system used by a range of users including solo-preneurs, marketing agencies, businesses of all sizes, universities, and affiliate marketers. Its array of features helps businesses connect with their audience easily, automate their email marketing processes efficiently, and track the success of their campaigns accurately.
Intuitive User Interface: AWeber's intuitive user interface has been praised by many users, making it easy for them to navigate and utilize the platform effectively. Some users have mentioned this as a key advantage.
Helpful Customer Support: AWeber's customer support is highly regarded, with knowledgeable and pleasant representatives providing valuable assistance. Users appreciate the prompt and helpful responses they receive when seeking support or guidance. Several reviewers have highlighted this aspect of AWeber.
Effective Email Tracking: Many users appreciate AWeber's email tracking features that allow them to easily identify who has opened emails and who hasn't. This feature enables users to send targeted emails to specific segments of their mailing lists, resulting in more effective communication with their subscribers. A significant number of reviewers have specifically mentioned this benefit.
Unsophisticated Automation Features: Several users have expressed dissatisfaction with the automation features of AWeber, particularly in terms of tags and triggers. Users feel that the software lacks sophistication in this area, making it difficult to create customized and efficient automated campaigns.
Limited Customization Options: Users have experienced limited flexibility in customizing certain features of AWeber, specifically elements in their emails. Some users find it challenging to tailor their emails according to their branding or specific requirements, leading to a lack of customization options.
Lack of Advanced Reporting and Analytics: There is a desire among users for more in-depth reporting and analytics capabilities within AWeber. Several users have mentioned that the current reporting features are not comprehensive enough, hindering their ability to gain actionable insights from their email campaigns.
Based on user reviews, Aweber has the following common recommendations:
-
Try Aweber to see if it fits your needs and budget. Users suggest testing the platform first before making a decision, especially if you have a small business and are just starting with email marketing.
-
Take advantage of Aweber's customer support and tutorials. Many users recommend utilizing Aweber's customer support and tutorials to get started and navigate the platform effectively. They highlight the importance of being patient while getting started and setting aside enough time to learn.
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Consider alternatives and compare value for cost. Reviewers suggest comparing Aweber with other email marketing tools to ensure you are getting the best value for your investment. They advise exploring other options if you're not fully satisfied with Aweber's functionalities.
Overall, users acknowledge that Aweber is a solid choice for robust email marketing platforms, particularly for small businesses. However, they also emphasize the importance of trying it out first and considering your specific needs and budget before making a final decision.
Attribute Ratings
Reviews
(26-37 of 37)Engineering Minded Design: AWeber Will Deliver
- AWeber is good at integrating with other software such as LeadPages.
- AWeber is good at organizing your contacts for email marketing.
- AWeber is good at setting up automation for your email lists.
- Overall, it takes some getting used to. The graphic user interface is a bit dated. It looks like multiple software engineers worked on it. It doesn't have a consistent flow and can be difficult to navigate.
- It's not really easy or intuitive to get the automation set up.
- The composing of the email section is strange. We had problems with how it looked on our screens vs. how it looked when we sent it out.
Aweber Rocks! My Honest Review As A Customer For 8 Years
- Aweber has a very simple platform with great tutorials on the site as well as up to date articles on the latest new developments and features.
- Aweber has a superior customer service team. They are incredibly knowledgeable and always pleasant to speak with.
- Aweber provides a tremendous library of pre-made templates, saving you a lot of time. It also allows you to customize the templates with simple drag and drop button, such as adding photos, coupons, logos, social media links and signature.
- Deleting inactive subscribers after a certain period of time would be an added benefit.
- Their price could be reduced to attract those just starting out online.
- I cannot think of anything else. They are a great company.
Aweber delivers Best-in-Class service and experience
- User interface and user experience
- Segmenting
- Follow ups
- Intuitiveness
- Pricing options
- Mobile accessibility
- Aweber's email deliverability is among the best in the industry. I have used other email services and Aweber is superior in deliverability.
- It is easy to setup an autoresponder sequence, a series of time delayed emails delivered over a period of time. This makes it super easy to follow up with leads and customers.
- Aweber's blog broadcast features makes it easy to notify subscribers of new content on your blog. It can be setup to broadcast when ever you make a new post or summarize posts on a periodic basis.
- Aweber's drag and drop email designer could be a little easier to use.
- It is difficult to design templates for the casual user, they almost always need help.
- The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
AWeber beats the Chimp, hands down.
- MUCH better UI than MailChimp. For those of you who don't know what UI is, it's "user interface." MailChimp's user interface is horribly confusing. AWeber makes things SIMPLE and you never get kicked to a different website for help, and you can find the buttons. I'm a programmer and I am happy that AWeber is easy for people to understand.
- Easy to use and understand their statistics and their setup. It's also MUCH easier to program your own template. MailChimp makes it really hard with declarations and extra specialized code languaging that's proprietary, and so I loved the fact that AWeber makes things EASY.
- In addition to my womenshealthmadesimple.com business I used AWeber in, I also recommended AWeber to my advertising and marketing clients from my other business GraphicAlchemyOnline.com that I owned.
- The one thing MailChimp has that AWeber doesn't is that test where the template code gets sent to about 15 different browser types on mobile and web. You can view which ones break the code or otherwise show the template very funky. That is most helpful and that is the ONLY thing I'd recommend that AWeber changes.
Why I prefer Aweber over Constant Contact and Mail Chimp
Business problems addressed: Growing a customer database / email list and communicating with prospects and customers efficiently.
- Gets email past spam filters and into recipients' email inboxes
- Customer support is great - love the telephone support when I have a question or am stuck.
- Makes it easy to identify who has opened emails, who has not, and send emails to list segments based on opens / non-opens
- Allows you to segment lists by other criteria, such as birthday. We have used Aweber to send out birthday offers to people on the list who have birthdays that month.
- I like the wide selection of ready made opt in form designs that can be customized and embedded on client websites
- I like the hosted opt-in form option where you can send people a link to an opt in form without having to host it on your own website .. great for people who need to build a list but don't have a website yet.
- Double opt-in requirements. While I understand the rationale for double opt-in, I wish Aweber did not require double opt-in when importing email addresses from the client's existing client database as I feel we end up losing a good number of people who are existing customers and have given the business permission to email them but who either don't notice or don't take the extra step to confirm their subscription to the Aweber list.
- The user interface when designing and setting up html newsletters is not as clearcut and obvious as Constant Contact; it takes more time to get the newsletters to "look right" using Aweber's existing templates.
- I wish Aweber made it easier to embed a video message simply by inserting the video link or embed code into the email body. The process it seems to require (the last time I tried) was to create a screenshot of the video or insert the video thumbnail image and then link to the video in the right column link section .. it's a 2 step process and would be nice if it were a one click process. Not a deal breaker but I just feel like it could be faster and more efficient to embed video messages in an email.
Why I like AWeber
- AWeber keeps your lists organized well and gives you many customization abilities for individual lists.
- AWeber makes it easy for you to cut and paste from word and pdf documents into the editor without first having to strip code which saves time.
- AWeber keeps a library of images for you so you can easily insert them each time.
- AWeber gives you many options to create nice looking opt in boxes and forms with custom branding and images for each individual list.
- AWeber has excellent customer service.
- AWeber has an intuitive work flow.
- AWeber could use some improvement in the functionality and range of what options they provide in the editor. For example, it would be nice to have more font choices and if the editor would remember font color choices that are most used (it refreshes after saving). Sometimes the editor doesn't hold your font choice and so you have to go back and select your font choice again.
- AWeber's editor functionality takes a little getting used to. Sometimes you have to line your image or paragraph blocks up differently than it looks in the editor. I always TEST my emails to make sure images and text aline nicely in the final email, overall it is a good layout and is still easier and less time consuming than writing html newsletters:)
- It would be nice if AWeber created more customizable social media share buttons you could insert (as an option) that can be used when creating newsletters and blogs.
- The url/link button could use some improvement as far as work flow goes, it is easy to link text or make a url live, but not easy to break the link on words, usually you have to delete and re-write the words.
- AWeber should move the pop up image edit box over to the right more for a better work flow, so it doesn't overlap the editor, it makes it hard to delete and move blocks when it is overlapped with the pop up editor.
- AWeber blog broadcasts are not very appealing visually.
- It would be nice if AWeber provided more plain/customizable templates for your own branding that allows for background colors that match your branding for newsletter and blogs.
- Setting up client segment lists is very easy and intuitive to do.
- Creating email sequences is also very easy to do - once an acceptable template is created.
- The opt-in forms that I have set up for clients to use work smoothly and I don't recall any instance where one failed.
- I wish there was a way to put opt-in sequences into a "test mode" so that someone like me can opt-into a list multiple times without having to go into AWeber and delete my record every time.
- I think it should be really easy to have people added to multiple lists when they fill out a single form
Highly Recommend AWeber
- Statistics function was very helpful
- Keeping track of how many people opened the email
- Keeping track of how many people actually clicked the link we provided in the email
- Keeping track of how many times an email was actually opened and re-opened by one person
- It wasn't always easy to find one specific person in the contact list without exact spelling
- Email post spacing didn't always come out the way we wanted, but self-testing helped resolve this issue
Love Aweber!
- Non-HTML email options
- Great track record for delivering your emails
- Intuitive design
- I think the use of the button in the body of the email could be easier to use
- Getting started is easy. You can have an email list created and on your website in minutes.
- Auto-responder series are easy and intuitive to set up.
- They provide excellent support via their forums for their API.
- AWeber's delivery rate is at the top of the industry.
- Aweber has very specific rules for how you can add addresses to their email lists. This improves deliverability but can interfere with normal business practices.
- You can do things via the API you can't via the web interface, like move a subscriber from one list to another.
- AWeber has not way to "hibernate" your list. Pricing is strictly on how many people are on your lists, even if you aren't sending any emails. Therefore it is easy to get into a situation where you are paying for a higher tier of service than you are using because your total list size is big, but you only send to part of it.
Quick AWeber Review
- I like the WYSIWYG features in Aweber. Many times what is setup in the control panel is different when received via email, and this isn't the case with Aweber.
- Ability to use own HTML for custom newsletters.
- Scheduling features when sending broadcasts lets me send at a specific time and date.
- I understand the CAN-SPAM act and the need to enforce, but I wish there was a way to add users who have already given permission to the subscriber list without having to double opt-in.
- I'd like the ability to "move" subscribers from list to list.
- The templates that come standard with the program are difficult to edit and are sometimes 'boxy' looking. Thus, my preference for using HTML for the custom newsletters. Just looks more professional and pleasing.