When there are so many better options, why choose this one?
- Email segmentation - helpful for sending more targeted campaigns
- Drag and drop email builder - standard interface, not bells and whistles, good for those who like it simple
Cons
- Design options - very limited here, nothing like Constant Contact or MailChimp
- User interface - the way the lists are separated is a bit unintuitive, having to remember to change the list you are in before creating an email was tough
- Helped keep track of campaign analytics
- Enabled me to collect email address through sign up forms