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AWeber

AWeber

Overview

What is AWeber?

AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

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Recent Reviews

TrustRadius Insights

AWeber is a versatile email marketing platform that is widely used by marketing agencies, businesses, and individuals to manage their …
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Popular Features

View all 17 features
  • Standard reports (31)
    8.6
    86%
  • WYSIWYG email editor (30)
    8.6
    86%
  • List management (31)
    7.9
    79%
  • Email deliverability reporting (31)
    7.8
    78%
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Pricing

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AWeber Free

$0

Cloud
Up to 500 subscribers & 3,000 email sends per month

AWeber Lite

$14.99

Cloud
per month

AWeber Plus

$29.99

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.aweber.com/pricing.htm

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Aweber Special Characters Remover Wordpress Plugin DEMO

YouTube

SendShark Autoresponder Review & Demo Better than Aweber and Getresponse

YouTube

My Aweber Review and Demo - An Honest Review From Long-Time User

YouTube

NeoMail Review, Bonuses, Demo: Stop Wasting Thousands Of Dollars On Aweber, GetResponse, Forever

YouTube

AWeber Crash Course Review & Demo

YouTube

Aweber Landing Page Builder (2021 step-by-step Demo)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.6
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.7
Avg 8.5
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Product Details

What is AWeber?

AWeber is a provider of small business email marketing and landing page solutions. Founded in 1998, AWeber boasts over 20 years of success helping more than one million customers around the world reliably connect with their prospects and customers through email marketing.

Along with its 24/7 US-based customer support, AWeber aims to deliver the ability to quickly load and manage contacts, send amazing emails, build landing pages, send instant web push notifications, and analyze results without having to be a tech whiz.

AWeber works with more than 1,000 partner software solutions, allowing customers to integrate with the apps and services they rely on.

A privately-held company, AWeber is a remote-first team with employees based throughout the United States.

AWeber Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Email Version Control

Additional Features

  • Supported: Subscriber segmentation
  • Supported: AMP for Email support
  • Supported: Email authentication (custom DKIM and SPF)
  • Supported: Web Push Notifications
  • Supported: Automatic Intelligent Email Template Builder
  • Supported: Landing Page Builder
  • Supported: Ecommerce Solution
  • Supported: Email Automation
  • Supported: Drag & Drop Editor
  • Supported: Pre-Built Email Templates
  • Supported: Pre-Built Landing Page Templates
  • Supported: RSS to Email
  • Supported: Email Split Testing
  • Supported: Behavioral Automation
  • Supported: Facebook Pixel Tracking
  • Supported: Sign Up Form Builder

AWeber Screenshots

Screenshot of Email marketing tools to run email marketing programs.Screenshot of Can automatically deliver a sequence of messages to new subscribers with autoresponders.Screenshot of The Canva direct integration feature can be used to create emails.Screenshot of Professional email newsletters can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of Responsive landing pages.Screenshot of Sign up forms to build lists.Screenshot of Tracks email and sales performance.Screenshot of Split tests emails for optimal performance.Screenshot of Automates emails with Campaigns, tags, and automations.Screenshot of Payments can be collected with AWeber's Ecommerce Solution.Screenshot of 100s of integrations.

AWeber Video

A tour of AWeber, showing how to set up a list, build landing pages and sign up forms to collect subscribers, create and send emails, and build automated campaigns.

AWeber Integrations

AWeber Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

Mailchimp, Constant Contact, and MailerLite are common alternatives for AWeber.

Reviewers rate Dashboards and Triggered drip sequences highest, with a score of 8.7.

The most common users of AWeber are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(99)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

AWeber is a versatile email marketing platform that is widely used by marketing agencies, businesses, and individuals to manage their mailing lists, send newsletters, and track the performance of their email campaigns. It offers a range of features that allow companies of any size to nurture customer relationships and provide value through publishing. With AWeber, businesses can easily build lists, contact leads, and deliver follow-ups and broadcasts. By doing so, they can capture the most from their email marketing campaigns and have a simple solution for their email outreach needs.

One key use case of AWeber is its ability to help businesses manage and automate subscriptions, especially in compliance with GDPR regulations. With AWeber, companies can seamlessly handle their subscribers and segment leads for targeted email campaigns. Additionally, it integrates with Lead Pages to capture opt-ins for lead magnets on landing pages. This not only streamlines the process of collecting email sign-ups but also ensures that businesses are complying with data protection regulations.

Another valuable use case of AWeber is its effectiveness in sending out newsletters and engaging with customers. Many users rely on AWeber to send out regular newsletters to their subscribers, which helps them stay connected with their audience and keep them informed about updates, promotions, or new products. AWeber's easy-to-use interface allows users to create visually appealing newsletters and choose from various channels such as blog posts, live shows, or podcasts to reach new customers. Moreover, AWeber enables users to analyze campaign results and track email opens, solving the problem of determining the best time to send emails and ensuring effective communication with recipients.

Furthermore, AWeber proves valuable in building relationships with customers through blogging and mentoring. Users can provide value by sharing informative blog posts or offering mentoring sessions through email campaigns. Additionally, AWeber allows users to send out surveys to gather feedback from their audience. By using AWeber for these purposes, businesses improve communication with clients, increase productivity, and ultimately generate sales.

Moreover, AWeber is a preferred choice for freelance designers and consultants to manage their email lists. They can effortlessly create autoresponder series and synchronize email addresses, allowing them to efficiently communicate with their subscribers. AWeber also supports behavior-based campaigns, monthly newsletters, and ad-hoc campaigns in both B2B and B2C communication. This versatility makes it a suitable solution for various marketing needs.

Another important use case of AWeber is in affiliate marketing. It is widely used by digital marketers for addressing different business problems such as building and maintaining subscriber lists, creating targeted email campaigns, and tracking campaign performance. AWeber provides reporting and analytics tools specifically designed for affiliate marketers to make data-driven decisions about future campaigns. Whether it's individual affiliates promoting products or large affiliate networks managing multiple campaigns, AWeber is a trusted platform in the affiliate marketing industry.

In addition to the aforementioned use cases, AWeber serves as a valuable tool for training and management consulting companies. These organizations utilize AWeber to send out weekly blog updates and periodic campaigns like webinar registrations. The platform's ease of use makes it straightforward to build opt-in subscriber lists, segment those lists, and encourage subscribers to take additional actions. With AWeber, training and management consulting companies can effectively stay in contact with their audience while promoting their services through newsletters.

Furthermore, AWeber finds applications across various sectors such as universities, marketing departments, and digital agencies. It enables universities to communicate important information and events to students through email, managing mailing lists in compliance with regulations like providing an unsubscribe option. Marketing departments leverage AWeber's automation features for user acquisition and retention efforts, allowing them to focus on higher-level strategic tasks. Digital agencies benefit from AWeber's automation capabilities and the ability to schedule email campaigns in advance, streamlining their email marketing efforts.

Overall, AWeber proves to be a reliable and user-friendly email marketing system used by a range of users including solo-preneurs, marketing agencies, businesses of all sizes, universities, and affiliate marketers. Its array of features helps businesses connect with their audience easily, automate their email marketing processes efficiently, and track the success of their campaigns accurately.

Intuitive User Interface: AWeber's intuitive user interface has been praised by many users, making it easy for them to navigate and utilize the platform effectively. Some users have mentioned this as a key advantage.

Helpful Customer Support: AWeber's customer support is highly regarded, with knowledgeable and pleasant representatives providing valuable assistance. Users appreciate the prompt and helpful responses they receive when seeking support or guidance. Several reviewers have highlighted this aspect of AWeber.

Effective Email Tracking: Many users appreciate AWeber's email tracking features that allow them to easily identify who has opened emails and who hasn't. This feature enables users to send targeted emails to specific segments of their mailing lists, resulting in more effective communication with their subscribers. A significant number of reviewers have specifically mentioned this benefit.

Unsophisticated Automation Features: Several users have expressed dissatisfaction with the automation features of AWeber, particularly in terms of tags and triggers. Users feel that the software lacks sophistication in this area, making it difficult to create customized and efficient automated campaigns.

Limited Customization Options: Users have experienced limited flexibility in customizing certain features of AWeber, specifically elements in their emails. Some users find it challenging to tailor their emails according to their branding or specific requirements, leading to a lack of customization options.

Lack of Advanced Reporting and Analytics: There is a desire among users for more in-depth reporting and analytics capabilities within AWeber. Several users have mentioned that the current reporting features are not comprehensive enough, hindering their ability to gain actionable insights from their email campaigns.

Based on user reviews, Aweber has the following common recommendations:

  1. Try Aweber to see if it fits your needs and budget. Users suggest testing the platform first before making a decision, especially if you have a small business and are just starting with email marketing.

  2. Take advantage of Aweber's customer support and tutorials. Many users recommend utilizing Aweber's customer support and tutorials to get started and navigate the platform effectively. They highlight the importance of being patient while getting started and setting aside enough time to learn.

  3. Consider alternatives and compare value for cost. Reviewers suggest comparing Aweber with other email marketing tools to ensure you are getting the best value for your investment. They advise exploring other options if you're not fully satisfied with Aweber's functionalities.

Overall, users acknowledge that Aweber is a solid choice for robust email marketing platforms, particularly for small businesses. However, they also emphasize the importance of trying it out first and considering your specific needs and budget before making a final decision.

Attribute Ratings

Reviews

(1-25 of 37)
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Score 8 out of 10
Vetted Review
Verified User
  • AWeber's automation features are robust and flexible. I can set up automation workflows based on a variety of triggers, such as when someone subscribes to a list or clicks a link.
  • AWeber's landing page builder makes it easy to create professional-looking landing pages without any coding experience. I can choose from a variety of templates, customize them with my own branding, and publish them.
  • AWeber provides detailed reporting and analytics on every aspect of an affiliate's email campaigns, including open rates, click-through rates, conversion rates, revenue generated, and more.
  • AWeber's landing page builder lacks advanced customization options, making it challenging to create unique and eye-catching landing pages.
  • AWeber's email template library is limited compared to its competitors. While the platform offers a wide range of templates.
  • Email is not properly optimized, I mean sometimes email mobile interface is not optimized.
December 31, 2021

Thank you Aweber!!

Score 10 out of 10
Vetted Review
Verified User
  • Customer service is outstanding!!!
  • App Integrations.
  • Templates.
  • Sometimes the system errors and you have to sign back in to restart. It works great upon logging back in. Not sure if this is because I use Safari only on both my computers.
Score 5 out of 10
Vetted Review
Verified User
  • Follow-up email creation
  • Ease of use with creating a newsletter or email
  • Collection of email subscribers
  • An antiquated system that only allows you to do one thing at a time, for example, you can't add a selection of draft newsletters to the follow-up series in bulk.
  • Uploading of images often results in a fail or retry, a quicker way, or offering FTP would be more beneficial
  • templates are old-fashioned, muted colours that could do with updating to create eye-catching and colour marketing material.
Nkululeko Caiphas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • It is very easy to use and it has friendly user interface.
  • Following up series - set up follow-up emails series so that whenever a subscriber enters into your list they start to receive emails from you.
  • Landing page - basically now if you are tight on budget to psu for landing pages software, on AWeber you can create your own landing page to collect leads.
  • It gives you a 30 day free trial to test things out.
  • AWeber does not have a free plan.
  • There are some keywords that are not allowed to be used in your emails otherwise AWeber shuts down your account.
  • You're not allowed to import the subscribers that have been bought from third party.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • AWeber keeps its platform updated to include tools for engagement in multiple ways, which is a huge bonus for us in customer relationship management.
  • Their customer service is top-notch and unbeatable. Their staff is well trained, courteous, and available when we need them. If we need something off-hours, their help resources and tutorials are easy to follow and almost always cover the problem we are trying to solve. We always feel supported and encouraged to perform at highest standards with AWeber behind us.
  • If I had a wishlist, I'd ask for 24/7 phone support; but honestly, even without that, their customer support has been well thought out and gives us most of what we need.
  • When they upgrade their platforms (which is frequent, because of the rapid changes in technology) it sometimes becomes difficult to learn how to use the things that are new. All told, though, I'd rather they keep adding to their resources for us even if it means a steeper learning curve in how to integrate and use the new tools. The tradeoff is worth it.
Jackie Bassett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Subscription management
  • Multiple brand/product launches
  • Audit recordkeeping of permissions
  • Templates - there's always room for more choices and more agility
  • More video training for really new users, even though AWeber has been around a long time
Ibrahim Campos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It is a program that allows us to have good interactions with the created contact list.
  • It allows us to have control of who is interested in the email we send.
  • AWeber has a great variety of templates, much better than other similar programs. They have a great capacity for personalization and they allow you to save your created templates to use them when necessary.
  • It allows you to automate sending emails.
  • It can be difficult to learn how to use this program since its interface can be confusing. It is necessary to follow a guide to know this program.
  • Faults can occur when sending emails, arriving in a different way than we thought it would.
  • It can be complicated when it comes to automating the sending of emails since it is not easy to understand. Finding the tools that this program offers can be difficult.
Ruby Javaid | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • List compilation -- I can make as many different lists as I need to on AWeber and send out newsletters to a certain group or segment easily. In addition to having the ability to create multiple lists, each list can be further broken down by adding tags to each subscriber
  • Email reliability -- Emails from AWeber typically make it to the inbox and have a lesser rate of going to spam
  • Content elements -- While there are design limitations, there are plenty of options to choose from on what kind of content you can add in your mailing
  • Content elements design/layout for newsletter -- getting things to look exactly as you want them takes some work. This is probably not an issue for the average user, but for a web/graphic designer perspective, it's more complicated than it should be to add columns or sections or styling in some instances.
Score 9 out of 10
Vetted Review
ResellerIncentivized
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
  • Pricing for very small companies: While AWeber's pricing is competitive overall, it would be nice if there were a free level for beginners and those just starting to build a list, and if the lowest pricing tier had a higher ceiling on subscribers, such as 2,000 instead of 500.
  • Standard template design: Though it's possible to send beautiful emails with AWeber, their "out of the box" standard designs for templates and forms are somewhat dull and outdated.
  • Reporting glitches: We've occasionally had issues with the reporting not being accurate, but these instances are the exception rather than the rule, and AWeber support is generally very responsive in solving these issues.
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Email design
  • Email layout with suggestions
  • Best times to send emails
  • When emails are opened
  • Engagement testing
  • The price should be free up to a certain amount of followers, like MailChimp.
  • The back office can be a tad confusing for my clients and I have to usually spend several hours with them over the phone explaining how to navigate, but saying this, I have the same problem with all of the other email marketing platforms as well.
  • Drop and Drag is a great feature, but it doesn't seem to work perfectly on certain templates, where it does on others. It should work the same across all of them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Their customer service was pretty great. I was able to get answers to my questions fairly quickly, which was helpful when I was under a deadline
  • Their pre-built email templates are customizable. This is fairly standard across most email marketing sites now, but I preferred AWeber's templates to ones I found on other sites. There was more variety and more options for customization
  • The analytics provided for each email were, for the most part, comprehensive. They worked well for what our organization needed at the time, and it was helpful to see open rates, click rates, etc.
  • I'd love to see more extensive analytics options become available. It would be great to see tracked emails where I could see when someone opened one of my emails, forwarded that email, etc. Details like this would help our organization better hone in on when our target audience is active.
Joe Gatto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • AWeber makes it as easy as possible to build an email list, and then keep in touch with people, as it provides useful analytics.
  • I can track who clicked on certain links to determine their level of engagement. This is important because I can follow up with a phone call to the best prospects.
  • It's easy to save templates and reuse them, which saves time.
  • It's a bit clunky and slow sometimes.
  • I wish it didn't count duplicates as unique subscribers.
  • I wish I could set a default font and style.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Great and effective marketing automation makes your strategy more efficient
  • Form templates make building emails so much more simpler without having to know coding
  • Great and reliable deliverability rates for your promo and newsletters
  • Could use some additional tutorials for advanced usage of aweber
  • Lacking some of the filters for targeting email lists by geographical areas ie zip code or dma
  • Has a bit of a learning curve in order to fully implement the full offering of the solution
Nicole Steen, M.A. | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Email segmentation - helpful for sending more targeted campaigns
  • Drag and drop email builder - standard interface, not bells and whistles, good for those who like it simple
  • Design options - very limited here, nothing like Constant Contact or MailChimp
  • User interface - the way the lists are separated is a bit unintuitive, having to remember to change the list you are in before creating an email was tough
Gene Sower | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Autoresponders
  • Custom opt-in/sign up boxes
  • Third-party API integration
  • List segmentation
  • Great phone support
  • So many features that sometimes it's hard to find things.
  • Can't put lines or outlines around the actual newsletter templates when you make them from scratch. There should be a way to easily outline boxes/areas within the newsletters. There isn't like there is with some other email tools we use.
  • Can't upload messy lists of email addresses like I can with other programs we use. For instance, in other programs, I can upload a text file with names, addresses, punctuation, etc and the program will pull all the emails out of that mess into a nice neat list. Aweber can't do that.
Greg Dungan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
Vilhelm Kruse | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Managing subscribers and sending out bulk information as in newsletters. This is what it is built for and it is what it does best.
  • Automation. The automation is straightforward and easy to use. We use it for automated workshops where the participant gets an email every third day throughout the year.
  • I find segmenting lists hard to do with Aweber. There is the possibility of tagging, but last time I checked it was still in Beta.
  • I have found no real way of allowing my leads to self-maintain their information and self select which lists they are opted in on.
  • The UI feels outdated.
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