Marketing campaigns made simple
We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier …
Overview
What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal…
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What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on…
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What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Facebook, Twitter, and LinkedIn.
There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
Bambu is available on the Sprout Social Platform.
There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
Bambu is available on the Sprout Social Platform.
Bambu by Sprout Social Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Bambu is a versatile platform that serves various departments and teams within CDK Global. Users from the Marketing team leverage the tool to share canned content, stories, and links on social media platforms like LinkedIn. By doing so, they gain valuable tracking and insight data for the Marketing team. Sales teams find value in Bambu as well, using it to position themselves as thought leaders and trusted advisors in their industry while also engaging in social selling activities. The product has been particularly useful for different departments within CDK Global, including marketing, sales, and recruiting. It enables efficient social selling efforts, facilitates the scheduling of posts across multiple platforms, and saves time for the digital marketing and social department.
Internally, Bambu is used by a team of around 35 members to share approved marketing content on Facebook, Twitter, and LinkedIn. Additionally, it serves as an internal communication tool within the organization of 250 seats. With Bambu's help, employees have been able to expand their social followings, increase brand awareness, and drive traffic to CDK Global's online channels. The platform not only supports employee advocacy but also simplifies content sharing for the sales organization and enhances the efficiency of the marketing team in rolling out campaigns. Moreover, Bambu has proven effective in coordinating social media efforts, sharing new marketing ideas, and providing insights into campaign effectiveness. For those who may not be adept at using social channels, Bambu boosts confidence by making it easier to navigate through them while aligning with the new brand guidelines.
Users have made several recommendations for Bambu based on their experiences with the product. The most common recommendations are as follows:
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Give users more flexibility on alert settings: Users suggest that Bambu should provide more options for customizing and managing alerts. This would allow them to tailor the notifications to their specific needs and preferences.
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Integrate Bambu with SFDC for conversion tracking: Users recommend integrating Bambu with SalesForce (SFDC) to track conversions more effectively. This integration would provide valuable insights into the impact of employee engagement on sales and revenue.
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Run a pilot with a small group before purchasing: Many users advise running a pilot program with a small group of employees before fully committing to purchasing Bambu. This allows companies to test the platform's features, gauge employee engagement, and assess its suitability for their organization before making a larger investment.
These recommendations highlight the importance of customization, integration with existing systems, and careful testing and evaluation when considering the implementation of Bambu within an organization.
Reviews
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January 04, 2024
Marketing campaigns made simple
We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier process to share new marketing ideas and see which campaigns were effective and which ones were not. It takes a lot of effort off the sales organization to have a central location to share our material and makes the marketing team more efficient in rolling campaigns out.
- Coordinating Marketing Efforts.
- Ease of use in sharing to social media platforms.
- Organize your outbound efforts.
- Extension in chrome would be beneficial to help craft one-off emails and campaigns.
- Collaboration.
- Ease of use.
- Spreading our news quicker.
- Giving options to share different verbiage.
We have only used Bambu for these capabilities.
December 03, 2021
Easy to Leverage Social Media & Insights Content Sharing Platform
We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &/or links to share out via social media (typically LinkedIn) and gain tracking/insight data for our Marketing team. Our sellers use it to position themselves as thought leaders and trusted advisors in their space across their portfolio and for social selling purposes. All of our employees gain a Bambu license, but most teams don't use it nearly as routinely as our Sales and Marketing teams.
- Scheduling out content / shares for the week
- Providing a quick glance leaderboard of top content shares across departments
- Easy to learn and leverage user interface (UI)
- Options at the top for Suggest a Story or Share Original Content could stand out differently/better (kind of "hiding in plain sight")
- The options for sharing to LinkedIn or other aren't quite as easy to see/utilize as they could be (an idea for improving the UI)
- Sharing pre-written Marketing articles or stories
- Composing our own stories or shares via Bambu by Sprout Social
- Scheduling content/shares out in one easy setting
- Marketing is able to track who views what content and leverage that
- Gives me content to share rather than me coming up with all of my content/story shares (cures writer's block!)
I wasn't part of the decision-making process with Bambu by Sprout Social Review, so I cannot attest to this.
June 29, 2021
Good, but worth vetting other options based on needs
Our sales team and partners use it as a form of social advocacy. Bambu supports our desire to bring brand awareness into the hands of our team and to bring confidence to those who are not adept at using social channels.
- Ease of use for user
- Ease of use for managers and content contributors
- Sprout to Bambu integration is not what was depicted in trial and is not used because of this
- Missing functionality: LinkedIn tagging
- Missing functionality: posting videos
- Missing functionality: posting something without a link. Example: picture from an event or community outreach
- Ease of sharing post from the platform to user's profile
- Ease of uploading content
- Social presence for those who did not have one before.
- Additional brand awareness via our sales and partners who use the platform.