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Bambu by Sprout Social

Bambu by Sprout Social

Overview

What is Bambu by Sprout Social?

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal…

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Recent Reviews

TrustRadius Insights

Bambu is a versatile platform that serves various departments and teams within CDK Global. Users from the Marketing team leverage the tool …
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What is Bambu by Sprout Social?

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on…

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What is EveryoneSocial?

EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.

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Product Details

What is Bambu by Sprout Social?

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Facebook, Twitter, and LinkedIn.

There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.

Bambu is available on the Sprout Social Platform.

Bambu by Sprout Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings

(17)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bambu is a versatile platform that serves various departments and teams within CDK Global. Users from the Marketing team leverage the tool to share canned content, stories, and links on social media platforms like LinkedIn. By doing so, they gain valuable tracking and insight data for the Marketing team. Sales teams find value in Bambu as well, using it to position themselves as thought leaders and trusted advisors in their industry while also engaging in social selling activities. The product has been particularly useful for different departments within CDK Global, including marketing, sales, and recruiting. It enables efficient social selling efforts, facilitates the scheduling of posts across multiple platforms, and saves time for the digital marketing and social department.

Internally, Bambu is used by a team of around 35 members to share approved marketing content on Facebook, Twitter, and LinkedIn. Additionally, it serves as an internal communication tool within the organization of 250 seats. With Bambu's help, employees have been able to expand their social followings, increase brand awareness, and drive traffic to CDK Global's online channels. The platform not only supports employee advocacy but also simplifies content sharing for the sales organization and enhances the efficiency of the marketing team in rolling out campaigns. Moreover, Bambu has proven effective in coordinating social media efforts, sharing new marketing ideas, and providing insights into campaign effectiveness. For those who may not be adept at using social channels, Bambu boosts confidence by making it easier to navigate through them while aligning with the new brand guidelines.

Users have made several recommendations for Bambu based on their experiences with the product. The most common recommendations are as follows:

  1. Give users more flexibility on alert settings: Users suggest that Bambu should provide more options for customizing and managing alerts. This would allow them to tailor the notifications to their specific needs and preferences.

  2. Integrate Bambu with SFDC for conversion tracking: Users recommend integrating Bambu with SalesForce (SFDC) to track conversions more effectively. This integration would provide valuable insights into the impact of employee engagement on sales and revenue.

  3. Run a pilot with a small group before purchasing: Many users advise running a pilot program with a small group of employees before fully committing to purchasing Bambu. This allows companies to test the platform's features, gauge employee engagement, and assess its suitability for their organization before making a larger investment.

These recommendations highlight the importance of customization, integration with existing systems, and careful testing and evaluation when considering the implementation of Bambu within an organization.

Reviews

(1-7 of 7)
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Cameron Yarnell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier process to share new marketing ideas and see which campaigns were effective and which ones were not. It takes a lot of effort off the sales organization to have a central location to share our material and makes the marketing team more efficient in rolling campaigns out.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &/or links to share out via social media (typically LinkedIn) and gain tracking/insight data for our Marketing team. Our sellers use it to position themselves as thought leaders and trusted advisors in their space across their portfolio and for social selling purposes. All of our employees gain a Bambu license, but most teams don't use it nearly as routinely as our Sales and Marketing teams.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Our sales team and partners use it as a form of social advocacy. Bambu supports our desire to bring brand awareness into the hands of our team and to bring confidence to those who are not adept at using social channels.
Kelsey Kruzel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
CDK Global is using Bambu across our organization and is enabling our employees to share our messages and content to social media. Different departments are using the tool to achieve different goals, including social selling, marketing and recruiting.
Mike Kissel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We first started using Bambu purely as an employee advocacy platform following a rebrand. Our leadership team had used similar platforms at their previous companies. The platform is managed by the Marketing department, but used almost across the entire organization (250 seats currently). The platform helps make our employees a force multiplier in supporting our new brand by sharing approved content that has been carefully curated into the system. It's also had a direct impact on marketing spend because we've been able to divert budget that would have been allocated for awareness/display ad campaigns the previous year into other areas of the business. More recently, we've also started using it as an internal comms tool and it is working very well.
Nathan Phillips | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our digital marketing and social department uses Bambu to quickly and efficiently reach large social audiences across multiple platforms in once sweep. Scheduling posts also saves a lot of time for our team.
Gita Sukhraj | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Bambu internally to make it easier for our entire team of about 35 members at the time to share our marketing content with their social audiences on Facebook, Twitter, and LinkedIn. We looked into it as an alternative to GaggleAMP for our "employee advocacy" initiative. We did this in order to expand our team's social followings/thought leadership and also drive traffic.
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