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Basis DSP

Basis DSP
Formerly Centro DSP

Overview

What is Basis DSP?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

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Recent Reviews

TrustRadius Insights

Basis DSP has proven to be a valuable tool for user acquisition teams looking to acquire new users and expand their app install campaigns …
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Basis in the B2B Space

8 out of 10
November 02, 2021
Incentivized
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online …
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A good beginner DSP

4 out of 10
October 17, 2018
Incentivized
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital …
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Reviewer Pros & Cons

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Product Demos

#OptionsTrading - Basis Web Demo || Quantsapp Web tutorial (Hindi)

YouTube

DEMO FINGERPRINT BASIS WEB

YouTube

SAP BASIS Demo- A short Presentation

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SAP BASIS DEMO SESSION BY +916305587970

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How to do Choice Filling in JEE Mains Counselling? |

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SAP Basis Training video DEMO 2012.wmv

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Product Details

What is Basis DSP?

Basis DSP Video

Introducing Basis Assistant

Basis DSP Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Adobe Advertising Cloud, Google Marketing Platform, and OpenX are common alternatives for Basis DSP.

The most common users of Basis DSP are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Basis DSP has proven to be a valuable tool for user acquisition teams looking to acquire new users and expand their app install campaigns with minimal effort. Its easy-to-use interface and excellent customer support make it a go-to choice for businesses that want to run highly successful programmatic campaigns with high ROI and reasonable CPM. The platform's superior targeting methodologies enable precise ad targeting, including hyperlocal, in-app display advertising, retargeting, and geofencing for event marketing. Furthermore, Basis DSP eliminates the need for purchasing additional tools like DMP and Ad Fraud Protection, making it a cost-effective solution compared to other platforms. With its ability to bid on major mobile exchanges simultaneously and deliver excellent coverage in the North American market, Basis DSP positions itself as a leader in the digital communications arena.

Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.

Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.

Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.

Low Viewability Scores: Several users have reported experiencing low viewability scores for impressions served on the Basis DSP platform. This has raised concerns about the need for better performance solutions and product development in terms of retargeting and conversion.

Lack of Cookie Matching Technology: Users have expressed frustration over the lack of cookie matching technology on Basis DSP, leading to low match rates between desktop and mobile platforms. This limitation hinders their ability to effectively target audiences across different devices.

Delayed Ad Approvals: The ad approval process on Basis DSP often experiences delays, causing campaigns to lag behind and negatively impacting performance metrics. Some users have mentioned the need for quicker approvals to ensure timely campaign execution.

Users commonly recommend the following about Basis:

  1. Take advantage of customer service and support: Users highly recommend utilizing the customer service and support offered by Basis. They suggest reaching out to support teams, including customer success managers, for technical issues or confusion. Users find the customer service to be top-notch and appreciate the professionalism and people-oriented approach of the Basis team. They also suggest getting trained on Basis through Centro Certified courses and attending conferences/webinars to receive additional training and determine if Basis is a suitable platform.

  2. Use the platform's optimization and reporting elements: Users recommend using Basis for its optimization and reporting elements. They suggest paying attention to alerts and making optimizations to improve campaign performance. Users appreciate Basis for its targeting capabilities, optimization options, and campaign transparency and effectiveness. They advise understanding how to optimize campaigns properly for better performance.

  3. Consider specific company/agency needs and resources: Users recommend considering specific company or agency needs when implementing Basis. They advise evaluating internal resources available for managing the platform effectively or seeking help from a preferred partner agency if necessary. Users also emphasize the importance of dedicating enough manpower to manage the platform efficiently. Additionally, they suggest spending time setting up organization/campaign structure for scalability and making adjustments based on specific needs.

Overall, users find Basis to be a reliable tool with excellent customer support, targeting capabilities, optimization options, and transparency in reporting. They believe it is a valuable investment for agencies, especially small to medium-sized ones, as it helps increase margins and client success. However, users also note that Basis requires a significant budget and a strong understanding of digital advertising.

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