Basis is GREAT
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and …
Overview
What is Basis DSP?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
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SAP BASIS Demo- A short Presentation
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Product Details
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What is Basis DSP?
Basis DSP Video
Introducing Basis Assistant
Basis DSP Competitors
Basis DSP Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Adobe Advertising Cloud, Google Marketing Platform, and OpenX are common alternatives for Basis DSP.
The most common users of Basis DSP are from Small Businesses (1-50 employees).
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Reviews and Ratings
(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Basis DSP has proven to be a valuable tool for user acquisition teams looking to acquire new users and expand their app install campaigns with minimal effort. Its easy-to-use interface and excellent customer support make it a go-to choice for businesses that want to run highly successful programmatic campaigns with high ROI and reasonable CPM. The platform's superior targeting methodologies enable precise ad targeting, including hyperlocal, in-app display advertising, retargeting, and geofencing for event marketing. Furthermore, Basis DSP eliminates the need for purchasing additional tools like DMP and Ad Fraud Protection, making it a cost-effective solution compared to other platforms. With its ability to bid on major mobile exchanges simultaneously and deliver excellent coverage in the North American market, Basis DSP positions itself as a leader in the digital communications arena.
Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.
Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.
Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.
Low Viewability Scores: Several users have reported experiencing low viewability scores for impressions served on the Basis DSP platform. This has raised concerns about the need for better performance solutions and product development in terms of retargeting and conversion.
Lack of Cookie Matching Technology: Users have expressed frustration over the lack of cookie matching technology on Basis DSP, leading to low match rates between desktop and mobile platforms. This limitation hinders their ability to effectively target audiences across different devices.
Delayed Ad Approvals: The ad approval process on Basis DSP often experiences delays, causing campaigns to lag behind and negatively impacting performance metrics. Some users have mentioned the need for quicker approvals to ensure timely campaign execution.
Users commonly recommend the following about Basis:
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Take advantage of customer service and support: Users highly recommend utilizing the customer service and support offered by Basis. They suggest reaching out to support teams, including customer success managers, for technical issues or confusion. Users find the customer service to be top-notch and appreciate the professionalism and people-oriented approach of the Basis team. They also suggest getting trained on Basis through Centro Certified courses and attending conferences/webinars to receive additional training and determine if Basis is a suitable platform.
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Use the platform's optimization and reporting elements: Users recommend using Basis for its optimization and reporting elements. They suggest paying attention to alerts and making optimizations to improve campaign performance. Users appreciate Basis for its targeting capabilities, optimization options, and campaign transparency and effectiveness. They advise understanding how to optimize campaigns properly for better performance.
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Consider specific company/agency needs and resources: Users recommend considering specific company or agency needs when implementing Basis. They advise evaluating internal resources available for managing the platform effectively or seeking help from a preferred partner agency if necessary. Users also emphasize the importance of dedicating enough manpower to manage the platform efficiently. Additionally, they suggest spending time setting up organization/campaign structure for scalability and making adjustments based on specific needs.
Overall, users find Basis to be a reliable tool with excellent customer support, targeting capabilities, optimization options, and transparency in reporting. They believe it is a valuable investment for agencies, especially small to medium-sized ones, as it helps increase margins and client success. However, users also note that Basis requires a significant budget and a strong understanding of digital advertising.
Attribute Ratings
Reviews
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March 20, 2019
Basis DSP is a game changer!
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come with the addition of the platform to our capabilities. Basis is easy to use, easy to understand, and is a leader in their field. The innovations and new features they roll out on a regular basis helps my firm provide the best of traditional and new programmatic campaigns to our clients on a consistent basis. We are always excited to be able to tell our clients about new ways to promote their businesses and interests by using programmatic advertising, and specifically Basis DSP. Basis also offers excellent customer support and service. Our customer success manager is one of the best I've ever worked with in any industry. I highly recommend Basis DSP to any business looking at using their products.
- Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
- Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
- The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
- The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
- If someone has never used a DSP before, they're going to need a lot of hands on training. As with any system, it's important that those who decide to use Basis commit to training and using the system as much as possible.
- One thing I would like to see more of is planning capabilities. I'd like to be able to look at the data I need specific to my geographic locations, rather than at the national level.
- Basis DSP has allowed us to grow an entirely new client base. The way people are receiving information has shifted to largely digital today. Without basis, we would be missing out on a large and growing market segment in every field in which we work.
- Basis DSP has also allowed us to further grow existing client accounts. Where we had mainly worked in traditional PR and outreach ways for existing clients, we are now able to add programmatic campaigns to the list of options for who they would like to reach.
October 17, 2018
A good beginner DSP
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital package. We offered display, mobile and video products in order to expand our digital inventory beyond what we could offer between our owned and operated sites.
- Solid, simple real time bidding.
- Excellent customer support.
- Creative upload feature works well.
- Groups campaigns in an easy to understand way.
- Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you.
- Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.
- We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
October 17, 2018
Basis DSP Review
We use Basis DSP for our programmatic advertising for our agency and for our clients.
- Native Advertising
- Audience Prospecting and reach
- Hyperlocal Targeting
- Takes a bit to understand programmatic and to how campaigns are ran
- Reporting could be sexier, it downloads into an Excel sheet, pretty basic
- Insights into targeting demographics
- It is helpful to see current to the second ROI for each campaign
2
Marketing specialists and one CEO
2
digital media or media buying background
- accessing 12+ exchanges
- Third party audiences
- Campaign achievements
- Native advertising
- Private Market Place Deals
- Search Remarketing so we don't have to use Adwords
Not Sure
- Price
- Product Features
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Third-party Reviews
We were looking for an all-in-one platform for our programmatic advertising capabilities and Basis DSP seems to have fit and the customer service is outstanding.
Having "trial" periods which each vendor so we can really dive in to see if the service would achieve our needs and goals. Trials usually average 7 days which is just not enough time.
- Implemented in-house
Yes
We have a process where we listen to client needs, we build out the campaign and then built it out step by step in basis and implement those into phases of launch
- figuring our which third-party audiences we wanted to choose
- implementing which tactic was appropriate for the clients needs
Yes
Yes, very quickly and was even emailed the status of the fix.
We meet each week with our dedicated account rep. When we have new campaigns or launches our rep makes her self-available for any last minute questions, pushes, campaign overlook to make sure we are set up for success. Our company has two people who use the DSP daily and one has progressed in knowledge much faster than the other individual and our rep makes time for both of us and goes with the pace so no one is left behind.
- Campaign building
- Pulling reports
- Campaign management
- Different ad formats, understanding the other third party services to upload the ad and then import into the DSP
- Understanding some of the detailed reporting like cross device
We began using SiteScout as one of many self-serve ad platforms to test the usability and cost of each. We serve display ads through the SiteScout platform, which allows us to upload our own creative and target websites by category. The platform offers a truly self-serve experience, with complete customization and full control over our ad performance and objectives.
- Control over ads - We are able to completely customize our campaigns and targeting methods from start to finish. The platform is completely self-managed and no interaction with a rep is needed to get ads up and running.
- Display network - The display network offered a wide variety of options, with thousands of available placements.
- Low cost - Our cost was comparable to Google AdWords, which is very affordable on both a CPC and CPM basis.
- Targeting - We were able to target based on behaviors and demographic information, which helped us ensure our budget was only being spent on a relevant audience.
- User Interface - The user interface is very difficult to learn and use, despite frequent and necessary interaction with it on a daily basis. There are sparse training materials available, and there is a steep learning curve to understand the platform.
- Reporting Function - There are really no built in reporting dashboard features, and I had to manually pull out all of the data I wanted and plug it into another dashboard. The interface could be improved significantly by adding more data analysis, with the ability to manipulate the data by campaign.
- Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
- More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
SiteScout has much more control over our ads than other comparable platforms offer. We spend a bit of time configuring everything, but we're able to perform many A/B tests and really optimize our campaigns to a very detailed level.