Basis is GREAT
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and …
Overview
What is Basis DSP?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
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Product Details
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What is Basis DSP?
Basis DSP Video
Introducing Basis Assistant
Basis DSP Competitors
Basis DSP Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Adobe Advertising Cloud, Google Marketing Platform, and OpenX are common alternatives for Basis DSP.
The most common users of Basis DSP are from Small Businesses (1-50 employees).
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Reviews and Ratings
(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Basis DSP has proven to be a valuable tool for user acquisition teams looking to acquire new users and expand their app install campaigns with minimal effort. Its easy-to-use interface and excellent customer support make it a go-to choice for businesses that want to run highly successful programmatic campaigns with high ROI and reasonable CPM. The platform's superior targeting methodologies enable precise ad targeting, including hyperlocal, in-app display advertising, retargeting, and geofencing for event marketing. Furthermore, Basis DSP eliminates the need for purchasing additional tools like DMP and Ad Fraud Protection, making it a cost-effective solution compared to other platforms. With its ability to bid on major mobile exchanges simultaneously and deliver excellent coverage in the North American market, Basis DSP positions itself as a leader in the digital communications arena.
Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.
Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.
Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.
Low Viewability Scores: Several users have reported experiencing low viewability scores for impressions served on the Basis DSP platform. This has raised concerns about the need for better performance solutions and product development in terms of retargeting and conversion.
Lack of Cookie Matching Technology: Users have expressed frustration over the lack of cookie matching technology on Basis DSP, leading to low match rates between desktop and mobile platforms. This limitation hinders their ability to effectively target audiences across different devices.
Delayed Ad Approvals: The ad approval process on Basis DSP often experiences delays, causing campaigns to lag behind and negatively impacting performance metrics. Some users have mentioned the need for quicker approvals to ensure timely campaign execution.
Users commonly recommend the following about Basis:
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Take advantage of customer service and support: Users highly recommend utilizing the customer service and support offered by Basis. They suggest reaching out to support teams, including customer success managers, for technical issues or confusion. Users find the customer service to be top-notch and appreciate the professionalism and people-oriented approach of the Basis team. They also suggest getting trained on Basis through Centro Certified courses and attending conferences/webinars to receive additional training and determine if Basis is a suitable platform.
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Use the platform's optimization and reporting elements: Users recommend using Basis for its optimization and reporting elements. They suggest paying attention to alerts and making optimizations to improve campaign performance. Users appreciate Basis for its targeting capabilities, optimization options, and campaign transparency and effectiveness. They advise understanding how to optimize campaigns properly for better performance.
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Consider specific company/agency needs and resources: Users recommend considering specific company or agency needs when implementing Basis. They advise evaluating internal resources available for managing the platform effectively or seeking help from a preferred partner agency if necessary. Users also emphasize the importance of dedicating enough manpower to manage the platform efficiently. Additionally, they suggest spending time setting up organization/campaign structure for scalability and making adjustments based on specific needs.
Overall, users find Basis to be a reliable tool with excellent customer support, targeting capabilities, optimization options, and transparency in reporting. They believe it is a valuable investment for agencies, especially small to medium-sized ones, as it helps increase margins and client success. However, users also note that Basis requires a significant budget and a strong understanding of digital advertising.
Attribute Ratings
Reviews
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December 29, 2023
Basis is GREAT
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It helps us reach our target audience more effectively, manage budgets efficiently, and make data-driven decisions for better campaign performance.
- Ease of use
- detailed reporting
- easy optimizations
- Better reporting
- a detailed guide on how to run the platform
- better user support
October 25, 2021
Basis - By Centro For Digital Marketers
We use it as our primary self-serve DSP for all the programmatic campaigns that we currently running for our clients. It allows us to run highly successful programmatic campaigns that generate high ROI while maintaining reasonable CPM. It is mostly managed by one team but the broader agency is aware that they are the partner we are using.
- The platform is very easy to learn
- Access to great inventory
- Very competitive pricing
- Managed service is a little pricey and tends to have slightly lower performance
- interface is very 90's, could use a real facelift purely from an aesthetic perspective
- Reports are continually being updated but could use some refinement in output for client-facing reports
October 04, 2019
Solid Agency DSP
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep programmatic knowledge. Our programmatic trading team and account management teams are using it and it helps us scale our programmatic campaigns to make sure we are able to fulfill our client's budgets and deliver the results they need.
- It's very easy to use.
- Easy to AB test multiple creatives.
- All creative types supported (video, native, display, audio).
- Notification system should be improved.
- Reporting should be more granular and more dimensions.
- They should build an API to check costs on an hourly basis.
March 20, 2019
Basis is a Cost Effective and easy to use tool.
We use Basis DSP only in the media department. We use Basis DSP to run media for non-profit, financial, insurance, and B2B clients. Basis cuts out the need for us to purchase a DMP, Ad Fraud Protection, and superior targeting methodologies. Basis has been more cost-effective than running with DV360. Though we still need to utilize DCM, Basis offers a workaround by trafficking ads directly through the platform.
- Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
- The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
- Easy to use platform.
- Can not self manage lookalike campaigns.
- Performance view is somewhat odd to get to. I would prefer to have the Overview and Analytics tabs be combined.
We use Basis DSP to reach members of our advertising network across other relevant mobile apps that they're using. It is used exclusively by the ad operations department, but is part of every client campaign that we deploy. Basis helps us reach grocery list app users while they're engaged with other apps they use, such as games, weather, and news apps, due to its ability to bid on the major mobile exchanges simultaneously.
- Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
- API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
- Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
- More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
- More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
- For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
December 28, 2018
Basis DSP - Great value, low cost of entry for SMBs
Basis is a DSP we've used for hyperlocal, in-app display advertising and retargeting. It's got relatively low minimums and excellent advanced targeting. One of its core features is the ability to bring up a map and geofence around very precise areas to show ads just within that space - useful for any kind of event marketing.
- Geofencing/hyperlocal ads
- In-app advertising
- In-app retargeting
- Hyperlocal retargeting
- Pricing is somewhat opaque, especially ad network costs
- The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)
- Interface is clunky
October 17, 2018
A Great, User-Friendly DSP
The digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as video display and connected TV. Using the platform allows us to self-manage our digital campaigns.
- Offers great third-party targeting options
- User-friendly platform
- Easy to set up retargeting campaigns
- Tracks revenue and conversions in platform
- Conversion HTML pixels could be easier to set up revenue tracking on
- No using existing customer lists in the platform
- Doesn't accurately report in Google Analytics even with UTM codes
October 17, 2018
Basis DSP Review
We use Basis DSP for our programmatic advertising for our agency and for our clients.
- Native Advertising
- Audience Prospecting and reach
- Hyperlocal Targeting
- Takes a bit to understand programmatic and to how campaigns are ran
- Reporting could be sexier, it downloads into an Excel sheet, pretty basic
- Insights into targeting demographics
We began using SiteScout as one of many self-serve ad platforms to test the usability and cost of each. We serve display ads through the SiteScout platform, which allows us to upload our own creative and target websites by category. The platform offers a truly self-serve experience, with complete customization and full control over our ad performance and objectives.
- Control over ads - We are able to completely customize our campaigns and targeting methods from start to finish. The platform is completely self-managed and no interaction with a rep is needed to get ads up and running.
- Display network - The display network offered a wide variety of options, with thousands of available placements.
- Low cost - Our cost was comparable to Google AdWords, which is very affordable on both a CPC and CPM basis.
- Targeting - We were able to target based on behaviors and demographic information, which helped us ensure our budget was only being spent on a relevant audience.
- User Interface - The user interface is very difficult to learn and use, despite frequent and necessary interaction with it on a daily basis. There are sparse training materials available, and there is a steep learning curve to understand the platform.
- Reporting Function - There are really no built in reporting dashboard features, and I had to manually pull out all of the data I wanted and plug it into another dashboard. The interface could be improved significantly by adding more data analysis, with the ability to manipulate the data by campaign.