Basis

Overview

Reviews

Getting to the "Basis" of Basis!

9
Basis, by Centro, has been a Godsend to our team! My team and I are in the HEC restrictions within Google Display, and retargeting for us …
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Basis in the B2B Space

8
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online …
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Solid Agency DSP

7
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep …

Basis DSP is a game changer!

10
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come …

A Great, User-Friendly DSP

8
The digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as …

Basis DSP Review

9
We use Basis DSP for our programmatic advertising for our agency and for our clients.

A good beginner DSP

4
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital …
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Popular Features

View all 13 features

Ad display and retargeting segmentation (13)

8.5
85%

Ad performance reports (13)

8.0
80%

Ad deployment (13)

7.0
70%

Ad conversion tracking (13)

6.8
68%

Reviewer Pros & Cons

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Pricing

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What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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What is Skai (formerly Kenshoo)?

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Features Scorecard

Ad Network Integration

7.6
76%

Ad Campaigns

7.6
76%

Ad Reporting & Analytics

6.7
67%

Product Details

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Basis Video

Introducing Basis Assistant

Basis Competitors

Basis Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

What is Basis's best feature?

Reviewers rate Display advertising highest, with a score of 9.

Who uses Basis?

The most common users of Basis are from Small Businesses and the Marketing & Advertising industry.

Reviews

(1-1 of 1)
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October 17, 2018

Basis DSP Review

Dallas Keefe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.