Basis

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October 17, 2018

Basis DSP Review

Dallas Keefe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.

Basis Scorecard Summary

Feature Scorecard Summary

Ad Network Integration (2)
76%
7.6
Data Transfer (10)
75%
7.5
DSP integration (9)
78%
7.8
Ad Campaigns (5)
76%
7.6
Ad campaign creation (12)
71%
7.1
Ad deployment (13)
70%
7.0
Display advertising (12)
90%
9.0
Ad display and retargeting segmentation (13)
85%
8.5
Sequence targeting (7)
64%
6.4
Ad Reporting & Analytics (6)
67%
6.7
Ad dashboards (12)
72%
7.2
Ad performance reports (13)
80%
8.0
Ad conversion tracking (13)
68%
6.8
Ad attribution reporting (10)
58%
5.8
Cross-channel ad management (10)
60%
6.0
Ad forecasting and optimization (11)
65%
6.5

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

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Introducing Basis Assistant

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Basis Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

What is Basis's best feature?

Reviewers rate Display advertising highest, with a score of 9.

Who uses Basis?

The most common users of Basis are from Small Businesses and the Marketing & Advertising industry.