Getting to the "Basis" of Basis!
Basis, by Centro, has been a Godsend to our team! My team and I are in the HEC restrictions within Google Display, and retargeting for us …
Basis
Basis
Basis
Overview
What is Basis?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
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Popular Features
View all 13 features- Ad display and retargeting segmentation (13)8.686%
- Ad performance reports (13)7.878%
- Ad deployment (13)7.272%
- Ad conversion tracking (13)6.969%
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What is Basis?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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What is Basis?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Basis Video
Introducing Basis Assistant
Basis Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Reviewers rate Display advertising highest, with a score of 9.
The most common users of Basis are from Small Businesses (1-50 employees).
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Reviews and Ratings
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October 17, 2018
Basis DSP Review
We use Basis DSP for our programmatic advertising for our agency and for our clients.
- Native Advertising
- Audience Prospecting and reach
- Hyperlocal Targeting
- Takes a bit to understand programmatic and to how campaigns are ran
- Reporting could be sexier, it downloads into an Excel sheet, pretty basic
- Insights into targeting demographics
90%
9.0
45%
4.5
96.66666666666666%
9.7
- It is helpful to see current to the second ROI for each campaign
2
Marketing specialists and one CEO
2
digital media or media buying background
- accessing 12+ exchanges
- Third party audiences
- Campaign achievements
- Native advertising
- Private Market Place Deals
- Search Remarketing so we don't have to use Adwords
Not Sure
- Price
- Product Features
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Third-party Reviews
We were looking for an all-in-one platform for our programmatic advertising capabilities and Basis DSP seems to have fit and the customer service is outstanding.
Having "trial" periods which each vendor so we can really dive in to see if the service would achieve our needs and goals. Trials usually average 7 days which is just not enough time.
- Implemented in-house
Yes
We have a process where we listen to client needs, we build out the campaign and then built it out step by step in basis and implement those into phases of launch
- figuring our which third-party audiences we wanted to choose
- implementing which tactic was appropriate for the clients needs
Yes
Yes, very quickly and was even emailed the status of the fix.
We meet each week with our dedicated account rep. When we have new campaigns or launches our rep makes her self-available for any last minute questions, pushes, campaign overlook to make sure we are set up for success. Our company has two people who use the DSP daily and one has progressed in knowledge much faster than the other individual and our rep makes time for both of us and goes with the pace so no one is left behind.
- Campaign building
- Pulling reports
- Campaign management
- Different ad formats, understanding the other third party services to upload the ad and then import into the DSP
- Understanding some of the detailed reporting like cross device