Getting to the "Basis" of Basis!
Basis, by Centro, has been a Godsend to our team! My team and I are in the HEC restrictions within Google Display, and retargeting for us …
Basis
Basis
Basis
Overview
What is Basis?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
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Popular Features
View all 13 features- Ad display and retargeting segmentation (13)8.686%
- Ad performance reports (13)7.878%
- Ad deployment (13)7.272%
- Ad conversion tracking (13)6.969%
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What is Basis?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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What is Basis?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Basis Video
Introducing Basis Assistant
Basis Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Reviewers rate Display advertising highest, with a score of 9.
The most common users of Basis are from Small Businesses (1-50 employees).
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Reviews and Ratings
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November 02, 2021
Getting to the "Basis" of Basis!
- Retargeting Available For Clients Now
November 02, 2021
Basis in the B2B Space
- Test Campaign for Butterball was not successful
- Had a campaign that was tasked with VCR and CTR, unable to achieve both metrics after various optimizations
- Great at static display campaigns in the consumer space
October 25, 2021
Basis - By Centro For Digital Marketers
- We have over tripled our programmatic spend thanks to the performance we've managed to achieve on the basis of platform
- Shifting over to base it says also allowed us to cut our CPM to half or less
May 27, 2021
Very good for programmatic begginers
- Good margins improving ROI
- It has diversified our DSP portfolio, which is great for the company
- Not a lot of fraud issues which are usually very time consuming, so having none of them improves ROI by liberating time from the team to focus on other key issues
October 04, 2019
Solid Agency DSP
- Their fees are low, so that is ROI positive.
- CTRs are low, impacting our margins in a bad way.
- We are able to get scale for our campaigns, complete budgets and increase total budgets and profits.
March 20, 2019
Basis is a Cost Effective and easy to use tool.
- Basis has fewer fees than DV360 which has generated a favorable ROAS.
- We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
March 20, 2019
Basis DSP is a game changer!
- Basis DSP has allowed us to grow an entirely new client base. The way people are receiving information has shifted to largely digital today. Without basis, we would be missing out on a large and growing market segment in every field in which we work.
- Basis DSP has also allowed us to further grow existing client accounts. Where we had mainly worked in traditional PR and outreach ways for existing clients, we are now able to add programmatic campaigns to the list of options for who they would like to reach.
- Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
- The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
- Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).
December 28, 2018
Basis DSP - Great value, low cost of entry for SMBs
- Positive - happy clients that got the results they wanted
- Negative - junior staff without training created overly expensive campaigns
October 17, 2018
A good beginner DSP
- We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
October 17, 2018
A Great, User-Friendly DSP
- Profitability of the digital marketing department has increased YOY
- Allows more control over display advertising
- Cuts costs of using outside vendors to run display campaigns
October 17, 2018
Basis DSP Review
- It is helpful to see current to the second ROI for each campaign
- Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
- More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.