Basis

Overview

Reviews

Getting to the "Basis" of Basis!

9
Basis, by Centro, has been a Godsend to our team! My team and I are in the HEC restrictions within Google Display, and retargeting for us …
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Basis in the B2B Space

8
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online …
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Solid Agency DSP

7
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep …

Basis DSP is a game changer!

10
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come …

A Great, User-Friendly DSP

8
The digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as …

Basis DSP Review

9
We use Basis DSP for our programmatic advertising for our agency and for our clients.

A good beginner DSP

4
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital …
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Popular Features

View all 13 features

Ad display and retargeting segmentation (13)

8.5
85%

Ad performance reports (13)

8.0
80%

Ad deployment (13)

7.0
70%

Ad conversion tracking (13)

6.8
68%

Reviewer Pros & Cons

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Pricing

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What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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What is Skai (formerly Kenshoo)?

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Features Scorecard

Ad Network Integration

7.6
76%

Ad Campaigns

7.6
76%

Ad Reporting & Analytics

6.7
67%

Product Details

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Basis Video

Introducing Basis Assistant

Basis Competitors

Basis Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

What is Basis's best feature?

Reviewers rate Display advertising highest, with a score of 9.

Who uses Basis?

The most common users of Basis are from Small Businesses and the Marketing & Advertising industry.

Reviews

(1-13 of 13)
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November 02, 2021

Basis in the B2B Space

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Test Campaign for Butterball was not successful
  • Had a campaign that was tasked with VCR and CTR, unable to achieve both metrics after various optimizations
  • Great at static display campaigns in the consumer space
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Basis DSP has allowed us to grow an entirely new client base. The way people are receiving information has shifted to largely digital today. Without basis, we would be missing out on a large and growing market segment in every field in which we work.
  • Basis DSP has also allowed us to further grow existing client accounts. Where we had mainly worked in traditional PR and outreach ways for existing clients, we are now able to add programmatic campaigns to the list of options for who they would like to reach.
Cody Wright | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
  • The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
  • Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.