Overview
What is Basis DSP?
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
TrustRadius Insights
Getting to the "Basis" of Basis!
Basis in the B2B Space
Basis - By Centro For Digital Marketers
Very good for programmatic begginers
Solid Agency DSP
Basis is a Cost Effective and easy to use tool.
Basis DSP is a game changer!
Basis DSP - highly functional, worth the effort of an API integration
Basis DSP - Great value, low cost of entry for SMBs
A good beginner DSP
A Great, User-Friendly DSP
Basis DSP Review
SiteScout: Full Control and Customizations, Complicated Interface
Reviewer Pros & Cons
Product Demos
#OptionsTrading - Basis Web Demo || Quantsapp Web tutorial (Hindi)
DEMO FINGERPRINT BASIS WEB
SAP BASIS Demo- A short Presentation
SAP BASIS DEMO SESSION BY +916305587970
How to do Choice Filling in JEE Mains Counselling? |
SAP Basis Training video DEMO 2012.wmv
Product Details
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- Competitors
- Tech Details
- FAQs
What is Basis DSP?
Basis DSP Video
Basis DSP Competitors
Basis DSP Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(24)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Basis DSP has proven to be a valuable tool for user acquisition teams looking to acquire new users and expand their app install campaigns with minimal effort. Its easy-to-use interface and excellent customer support make it a go-to choice for businesses that want to run highly successful programmatic campaigns with high ROI and reasonable CPM. The platform's superior targeting methodologies enable precise ad targeting, including hyperlocal, in-app display advertising, retargeting, and geofencing for event marketing. Furthermore, Basis DSP eliminates the need for purchasing additional tools like DMP and Ad Fraud Protection, making it a cost-effective solution compared to other platforms. With its ability to bid on major mobile exchanges simultaneously and deliver excellent coverage in the North American market, Basis DSP positions itself as a leader in the digital communications arena.
Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.
Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.
Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.
Low Viewability Scores: Several users have reported experiencing low viewability scores for impressions served on the Basis DSP platform. This has raised concerns about the need for better performance solutions and product development in terms of retargeting and conversion.
Lack of Cookie Matching Technology: Users have expressed frustration over the lack of cookie matching technology on Basis DSP, leading to low match rates between desktop and mobile platforms. This limitation hinders their ability to effectively target audiences across different devices.
Delayed Ad Approvals: The ad approval process on Basis DSP often experiences delays, causing campaigns to lag behind and negatively impacting performance metrics. Some users have mentioned the need for quicker approvals to ensure timely campaign execution.
Users commonly recommend the following about Basis:
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Take advantage of customer service and support: Users highly recommend utilizing the customer service and support offered by Basis. They suggest reaching out to support teams, including customer success managers, for technical issues or confusion. Users find the customer service to be top-notch and appreciate the professionalism and people-oriented approach of the Basis team. They also suggest getting trained on Basis through Centro Certified courses and attending conferences/webinars to receive additional training and determine if Basis is a suitable platform.
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Use the platform's optimization and reporting elements: Users recommend using Basis for its optimization and reporting elements. They suggest paying attention to alerts and making optimizations to improve campaign performance. Users appreciate Basis for its targeting capabilities, optimization options, and campaign transparency and effectiveness. They advise understanding how to optimize campaigns properly for better performance.
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Consider specific company/agency needs and resources: Users recommend considering specific company or agency needs when implementing Basis. They advise evaluating internal resources available for managing the platform effectively or seeking help from a preferred partner agency if necessary. Users also emphasize the importance of dedicating enough manpower to manage the platform efficiently. Additionally, they suggest spending time setting up organization/campaign structure for scalability and making adjustments based on specific needs.
Overall, users find Basis to be a reliable tool with excellent customer support, targeting capabilities, optimization options, and transparency in reporting. They believe it is a valuable investment for agencies, especially small to medium-sized ones, as it helps increase margins and client success. However, users also note that Basis requires a significant budget and a strong understanding of digital advertising.
Attribute Ratings
Reviews
(1-14 of 14)Basis is GREAT
- makes managing campaigns more efficient
- leads to better audience segmentation
- real time analytics lead to better business decisions
Getting to the "Basis" of Basis!
- Retargeting Available For Clients Now
Basis in the B2B Space
- Test Campaign for Butterball was not successful
- Had a campaign that was tasked with VCR and CTR, unable to achieve both metrics after various optimizations
- Great at static display campaigns in the consumer space
Basis - By Centro For Digital Marketers
- We have over tripled our programmatic spend thanks to the performance we've managed to achieve on the basis of platform
- Shifting over to base it says also allowed us to cut our CPM to half or less
Very good for programmatic begginers
- Good margins improving ROI
- It has diversified our DSP portfolio, which is great for the company
- Not a lot of fraud issues which are usually very time consuming, so having none of them improves ROI by liberating time from the team to focus on other key issues
Solid Agency DSP
- Their fees are low, so that is ROI positive.
- CTRs are low, impacting our margins in a bad way.
- We are able to get scale for our campaigns, complete budgets and increase total budgets and profits.
Basis is a Cost Effective and easy to use tool.
- Basis has fewer fees than DV360 which has generated a favorable ROAS.
- We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
Basis DSP is a game changer!
- Basis DSP has allowed us to grow an entirely new client base. The way people are receiving information has shifted to largely digital today. Without basis, we would be missing out on a large and growing market segment in every field in which we work.
- Basis DSP has also allowed us to further grow existing client accounts. Where we had mainly worked in traditional PR and outreach ways for existing clients, we are now able to add programmatic campaigns to the list of options for who they would like to reach.
- Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
- The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
- Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).
Basis DSP - Great value, low cost of entry for SMBs
- Positive - happy clients that got the results they wanted
- Negative - junior staff without training created overly expensive campaigns
A good beginner DSP
- We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
A Great, User-Friendly DSP
- Profitability of the digital marketing department has increased YOY
- Allows more control over display advertising
- Cuts costs of using outside vendors to run display campaigns
Basis DSP Review
- It is helpful to see current to the second ROI for each campaign
- Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
- More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.