Basis

Overview

Recent Reviews

Basis in the B2B Space

8 out of 10
November 02, 2021
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online …
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A good beginner DSP

4 out of 10
October 17, 2018
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital …
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Popular Features

View all 13 features

Ad display and retargeting segmentation (13)

8.5
85%

Ad performance reports (13)

8.0
80%

Ad deployment (13)

7.0
70%

Ad conversion tracking (13)

6.8
68%

Reviewer Pros & Cons

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Pricing

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What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Features Scorecard

Ad Network Integration

7.7
77%

Ad Campaigns

7.6
76%

Ad Reporting & Analytics

6.7
67%

Product Details

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Basis Video

Introducing Basis Assistant

Basis Competitors

Basis Technical Details

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Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

What is Basis's best feature?

Reviewers rate Display advertising highest, with a score of 9.

Who uses Basis?

The most common users of Basis are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (23)

Ratings

Reviews

(1-13 of 13)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Basis, by Centro, has been a Godsend to our team! My team and I are in the HEC restrictions within Google Display, and retargeting for us what a nightmare. But with Basis, we are able to retarget exactly how we want to and get great inventory doing it! Our Basis representative is always super helpful and always willing to help our agency.
November 02, 2021

Basis in the B2B Space

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online video placements, but we have since included display. Learning recently about the integration with Contobox, we will be looking to leverage some unique and new ad unit opportunities.
Seth Mariscal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it as our primary self-serve DSP for all the programmatic campaigns that we currently running for our clients. It allows us to run highly successful programmatic campaigns that generate high ROI while maintaining reasonable CPM. It is mostly managed by one team but the broader agency is aware that they are the partner we are using.
Kimberly Smith | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Basis [DSP] is used by the user acquisition team on our company to acquire new users. We do not use it for retargeting as other DSPs have more complete solutions with cookie matching technology and Basis lags on those features.
Basis [DSP] helps us get more users into the funnel and also for app install campaigns with minimal effort and good coverage on the North American market.
October 04, 2019

Solid Agency DSP

Gabriela Band | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep programmatic knowledge. Our programmatic trading team and account management teams are using it and it helps us scale our programmatic campaigns to make sure we are able to fulfill our client's budgets and deliver the results they need.
Brendan McInerney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Basis DSP only in the media department. We use Basis DSP to run media for non-profit, financial, insurance, and B2B clients. Basis cuts out the need for us to purchase a DMP, Ad Fraud Protection, and superior targeting methodologies. Basis has been more cost-effective than running with DV360. Though we still need to utilize DCM, Basis offers a workaround by trafficking ads directly through the platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come with the addition of the platform to our capabilities. Basis is easy to use, easy to understand, and is a leader in their field. The innovations and new features they roll out on a regular basis helps my firm provide the best of traditional and new programmatic campaigns to our clients on a consistent basis. We are always excited to be able to tell our clients about new ways to promote their businesses and interests by using programmatic advertising, and specifically Basis DSP. Basis also offers excellent customer support and service. Our customer success manager is one of the best I've ever worked with in any industry. I highly recommend Basis DSP to any business looking at using their products.
Cody Wright | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Basis DSP to reach members of our advertising network across other relevant mobile apps that they're using. It is used exclusively by the ad operations department, but is part of every client campaign that we deploy. Basis helps us reach grocery list app users while they're engaged with other apps they use, such as games, weather, and news apps, due to its ability to bid on the major mobile exchanges simultaneously.
Christopher Penn | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Basis is a DSP we've used for hyperlocal, in-app display advertising and retargeting. It's got relatively low minimums and excellent advanced targeting. One of its core features is the ability to bring up a map and geofence around very precise areas to show ads just within that space - useful for any kind of event marketing.
October 17, 2018

A good beginner DSP

Score 4 out of 10
Vetted Review
Verified User
Review Source
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital package. We offered display, mobile and video products in order to expand our digital inventory beyond what we could offer between our owned and operated sites.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We began using SiteScout as one of many self-serve ad platforms to test the usability and cost of each. We serve display ads through the SiteScout platform, which allows us to upload our own creative and target websites by category. The platform offers a truly self-serve experience, with complete customization and full control over our ad performance and objectives.