Basis

The platform is very easy to learn

Access to great inventory

Very competitive pricing

Managed service is a little pricey and tends to have slightly lower performance

interface is very 90's, could use a real facelift purely from an aesthetic perspective

Reports are continually being updated but could use some refinement in output for client-facing reports

Data Analytics

Partnership

Inventory

UX Experience

More Details in Certification Trainings

PMP Deals

Reporting

Ad Unit Flexibility

Reporting Customizations

Defining Viewable and Unique Impressions within reports

Include more opportunities to target B2B audience segments

Great coverage in the USA. You can acquire users at very cheap CPAs with low CPMs as well

Not enough supply on Tier2 countries. If you want to target european users, I would use other DSPs

Very good anti fraud controls on the platfrom

Impressions served on the platfrom usually have low viewability scores.

No cookie matching technology so match rates bewteen desktop and mobile is low on the platform

Needs better performance solutions, retargeting and conversion product development

It's very easy to use.

Easy to AB test multiple creatives.

All creative types supported (video, native, display, audio).

Notification system should be improved.

Reporting should be more granular and more dimensions.

They should build an API to check costs on an hourly basis.

Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.

Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.

The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.

The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.

If someone has never used a DSP before, they're going to need a lot of hands on training. As with any system, it's important that those who decide to use Basis commit to training and using the system as much as possible.

One thing I would like to see more of is planning capabilities. I'd like to be able to look at the data I need specific to my geographic locations, rather than at the national level.

Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful

API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.

Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.

More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.

More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).

For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.

Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.

The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.

Easy to use platform.

Can not self manage lookalike campaigns.

Performance view is somewhat odd to get to. I would prefer to have the Overview and Analytics tabs be combined.

Geofencing/hyperlocal ads

In-app advertising

In-app retargeting

Hyperlocal retargeting

Pricing is somewhat opaque, especially ad network costs

The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)

Interface is clunky

Offers great third-party targeting options

User-friendly platform

Easy to set up retargeting campaigns

Tracks revenue and conversions in platform

Conversion HTML pixels could be easier to set up revenue tracking on

No using existing customer lists in the platform

Doesn't accurately report in Google Analytics even with UTM codes

Native Advertising

Audience Prospecting and reach

Hyperlocal Targeting

Takes a bit to understand programmatic and to how campaigns are ran

Reporting could be sexier, it downloads into an Excel sheet, pretty basic

Insights into targeting demographics

Solid, simple real time bidding.

Excellent customer support.

Creative upload feature works well.

Groups campaigns in an easy to understand way.

Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you.

Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.

Control over ads - We are able to completely customize our campaigns and targeting methods from start to finish. The platform is completely self-managed and no interaction with a rep is needed to get ads up and running.

Display network - The display network offered a wide variety of options, with thousands of available placements.

Low cost - Our cost was comparable to Google AdWords, which is very affordable on both a CPC and CPM basis.

Targeting - We were able to target based on behaviors and demographic information, which helped us ensure our budget was only being spent on a relevant audience.

User Interface - The user interface is very difficult to learn and use, despite frequent and necessary interaction with it on a daily basis. There are sparse training materials available, and there is a steep learning curve to understand the platform.

Reporting Function - There are really no built in reporting dashboard features, and I had to manually pull out all of the data I wanted and plug it into another dashboard. The interface could be improved significantly by adding more data analysis, with the ability to manipulate the data by campaign.