Basis

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October 17, 2018

Basis DSP Review

Dallas Keefe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.

Basis Scorecard Summary

Feature Scorecard Summary

Ad Network Integration (2)
76%
7.6
Data Transfer (10)
75%
7.5
DSP integration (9)
78%
7.8
Ad Campaigns (5)
76%
7.6
Ad campaign creation (12)
71%
7.1
Ad deployment (13)
70%
7.0
Display advertising (12)
90%
9.0
Ad display and retargeting segmentation (13)
85%
8.5
Sequence targeting (7)
64%
6.4
Ad Reporting & Analytics (6)
67%
6.7
Ad dashboards (12)
72%
7.2
Ad performance reports (13)
80%
8.0
Ad conversion tracking (13)
68%
6.8
Ad attribution reporting (10)
58%
5.8
Cross-channel ad management (10)
60%
6.0
Ad forecasting and optimization (11)
65%
6.5

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Basis Video

Introducing Basis Assistant

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Basis Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

What is Basis's best feature?

Reviewers rate Display advertising highest, with a score of 9.

Who uses Basis?

The most common users of Basis are from Small Businesses and the Marketing & Advertising industry.