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Bazaarvoice

Bazaarvoice

Overview

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…

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Pricing

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What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Bazaarvoice Ad - Voice Demo

YouTube
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Product Details

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty.

Within the platform, the vendor provides seven core modules:
  • Ratings & Reviews
  • Questions & Answers
  • Sampling
  • Connections
  • Curations
  • Insights
  • Brand Edge

Bazaarvoice Features

  • Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
  • Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
  • Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
  • Supported: Moderation
  • Supported: Fraud detection and Protection
  • Supported: ROI Measurement

Bazaarvoice Video

Bazaarvoice Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesArabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese
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Comparisons

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Reviews From Top Reviewers

(1-5 of 13)

Bazaarvoice Platform Review

Rating: 10 out of 10
July 03, 2020
Vetted Review
Verified User
Bazaarvoice
1 year of experience
We are using Bazaarvoice for review moderation and syndication, and we are using it on our own web page. We wanted to have a trustworthy platform for reviews and to be transparent with customer opinions and have their thoughts be heard on other retailer sites too. This affects the whole organization but it is managed and implemented by our IT team.
  • Review moderation
  • Good user-friendly platform
  • Have good relations with partners
Cons
  • Implementation is very demanding.
  • There are no out of the box solutions.
  • Implementation is not a one person job.
I like this option of syndication and the possibility for customer opinion to be heard on other platforms and online retailers. We are using Bazaarvoice for the options that are well suited for us.

Reliable Ratings & Reviews Platform!

Rating: 7 out of 10
July 20, 2022
Vetted Review
Verified User
Bazaarvoice
4 years of experience
We leveraged Bazaarvoice for their Ratings and Reviews platform, including the Connections product. These tools helped us integrate consumer reviews throughout our website as well as sync our reviews to participating e-commerce retail partners. Additionally, we utilized Bazaarvoice for their Sampling capabilities to collect product reviews for our products. We utilized each of these Bazaarvoice products across several of our brand websites. Both the ratings and Reviews and sampling programs allowed us to showcase the strong consumer affinity for our products and helped encourage brand loyalty.
  • Good out of the box product review widget design.
  • Good customer service and account support.
  • Syncing product reviews to other retailers.
Cons
  • Products come at a premium price.
  • Mismatched product SKUs between brands and retailers are not automatically identified which leads to some manual maintenance.
  • Some long lead times on sampling programs.
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.

Bazaarvoice Platform: Review Aggregator and Time Saver

Rating: 8 out of 10
July 02, 2020
BN
Vetted Review
Verified User
Bazaarvoice
3 years of experience
Our team uses Bazaarvoice Platform to respond to reviews for our products that are left on retail websites. We are able to respond to reviews from multiple retailers using just one platform. This tool saves our team time from having to visit multiple retail websites in order to respond to customer reviews. Bazaarvoice also offers reports for our reviews that we can use for weekly, monthly, quarterly, and yearly reports that address our product's ratings and reviews.
  • Aggregates retail reviews
  • Allows manufacturers the opportunity to respond to reviews
  • Offers reporting options for ratings and reviews
  • Allows manufacturers to respond to customer questions on retail sites
Cons
  • The format of the connections portal could be updated.
  • Fewer system outages that cause reviews to not be shown
  • Better tracking of active and inactive products on retail sites
Bazaarvoice Platform can be used by manufacturers to respond to customer reviews either on their own website or on retail websites where their products are sold.

Review Consolidator and Time-Saver, the Bazaarvoice Platform

Rating: 9 out of 10
July 20, 2022
Vetted Review
Verified User
Bazaarvoice
3 years of experience
We use Bazaarvoice to moderate and syndicate reviews on our website. We want to provide a reliable venue for consumer feedback and to be open and honest about receiving and disclosing feedback from customers. Our IT department handles the management and implementation of this company-wide change.
  • Compiles feedback from various stores.
  • Offers producers the chance to weigh in on consumer reviews.
  • Provides a variety of report choices for tallied reviews and ratings.
Cons
  • It's not possible to think beyond the box and find a remedy.
  • The responsibility for implementation cannot rest on one person's shoulders.
  • It's a lot of work to put it all together.
All of the comments and suggestions made by customers are collected in one convenient location on Bazaar Voice. We feel this to be the most compelling application. Also, it's not the easiest to utilize while we're constantly switching between applications. Other than that, it's an excellent product.

Great platform to boost conversion and very attentive support!

Rating: 8 out of 10
November 21, 2019
rw
Vetted Review
Verified User
Bazaarvoice
1 year of experience
Bazaarvoice is used by our e-commerce team who use it on two levels: ratings and reviews and user generated content.

We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.

In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
  • They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
  • Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
  • Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.
Cons
  • The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.
BazaarVoice is great for us in terms of gaining plenty of reviews for our products as the purchase of lingerie can be tricky anyway, let alone purchasing online without being able to try the product on first. We really do see an effect on a product's conversion by whether it has good reviews/bad reviews/no reviews so customers really engage with them for us. Likewise having the curations aspect it gives further insight for the customer as to how the product may fit on them. We have also used UGC images in some of our emails and site content as they've been such good quality and the ability to tag product makes it easy for a customer to shop.
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