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Bazaarvoice

Bazaarvoice

Overview

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…

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Learn from top reviewers

A must-have for websites - DTCs or non-DTCs, both

Rating: 10 out of 10
October 31, 2023
IncentivizedVetted ReviewVerified User
We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple touchpoints and it is difficult to aggr...
Continue reading
Verified user
Manager
Bazaarvoice1 year of experience

The voice of the market, loud and clear

Rating: 9 out of 10
July 25, 2022
IncentivizedVetted ReviewVerified User
Driving purchase is of course one of the most important parts of any business. By helping create an array of customer engagement with ratings and reviews, questions and answer...
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Verified user
Supervisor
Bazaarvoice1 year of experience

fastest way to be credible.

Rating: 8 out of 10
July 20, 2022
IncentivizedVetted ReviewVerified User
Generation of reviews syndication of reviews reverses syndication of reviews.
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Verified user
Manager
Bazaarvoice2 years of experience

Review Consolidator and Time-Saver, the Bazaarvoice Platform

Rating: 9 out of 10
July 20, 2022
IncentivizedVetted ReviewVerified User
We use Bazaarvoice to moderate and syndicate reviews on our website. We want to provide a reliable venue for consumer feedback and to be open and honest about receiving and di...
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Verified user
Manager
Bazaarvoice3 years of experience

Reliable Ratings & Reviews Platform!

Rating: 7 out of 10
July 20, 2022
IncentivizedVetted ReviewVerified User
We leveraged Bazaarvoice for their Ratings and Reviews platform, including the Connections product. These tools helped us integrate consumer reviews throughout our website as ...
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Verified user
Manager
Bazaarvoice4 years of experience

Easy to use and functional tool

Rating: 9 out of 10
July 19, 2022
IncentivizedVetted ReviewVerified User
Bazaarvoice is used within our business for our ratings and reviews. It has allowed us to improve our product listings with real-life reviews from previous customers. It allow...
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Verified user
Employee
Bazaarvoice2 years of experience

Excellent customer experience!

Rating: 10 out of 10
July 19, 2022
IncentivizedVetted ReviewVerified User
We used Bazaarvoice at Astral Brands for a influencer/consumer product gifting earlier this year for the relaunch of our bestselling product. We were trying to expand our cust...
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Verified user
Manager
Bazaarvoice1 year of experience

A value for its price!

Rating: 7 out of 10
July 7, 2022
IncentivizedVetted ReviewVerified User
I currently use the portal and the insights section of the bazaar voice. It is a very quick , comprehensive and easy to use tool and provides up to date information.The platfo...
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Verified user
Consultant
Bazaarvoice2 years of experience

Bazaarvoice Platform Review

Rating: 10 out of 10
July 3, 2020
IncentivizedVetted ReviewVerified User
We are using Bazaarvoice for review moderation and syndication, and we are using it on our own web page. We wanted to have a trustworthy platform for reviews and to be transpa...
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Verified user
General Manager
Bazaarvoice1 year of experience

Bazaarvoice Platform: Review Aggregator and Time Saver

Rating: 8 out of 10
July 2, 2020
IncentivizedVetted ReviewVerified User
Our team uses Bazaarvoice Platform to respond to reviews for our products that are left on retail websites. We are able to respond to reviews from multiple retailers using jus...
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Bryan Nye
Employee - Marketing
Digital Media Analyst
Dell
Bazaarvoice3 years of experience

Great platform to boost conversion and very attentive support!

Rating: 8 out of 10
November 21, 2019
IncentivizedVetted ReviewVerified User
Bazaarvoice is used by our e-commerce team who use it on two levels: ratings and reviews and user generated content. We know that having reviews on products helps to increase...
Continue reading
rachel woolnough
Administrative Assistant - Research & Development
Ecommerce Trading Assistant
Boux Avenue
Bazaarvoice1 year of experience

A must-have tool for a successful business

Rating: 10 out of 10
October 30, 2019
IncentivizedVetted ReviewVerified User
We use BV Conversations for Ratings & Reviews, Questions & Answers via API. The reviews portion is used by a specific department (my team) and the Q&A portion is u...
Continue reading
Ephraim Mandel
Supervisor - Marketing
Customer Engagement Supervisor
B&H Photo
Bazaarvoice2 years of experience

Bazaarvoice Conversations helps you understand and see what customers need to know

Rating: 9 out of 10
October 22, 2019
IncentivizedVetted ReviewVerified User
We currently use Bazaarvoice Conversations within our Marketing Department, but the information is shared between the Customer Service and Product Development Teams when issue...
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Verified user
Manager
Bazaarvoice5 years of experience

Bazaarvoice Conversations is a Great Choice for Reviews and Q&A

Rating: 8 out of 10
October 9, 2019
IncentivizedVetted ReviewVerified User
Bazaarvoice Conversations is being used as one of our feedback channels for our product development team and web team, a touch point for our customer experience team, and a to...
Continue reading
Christopher Payne
Employee - Information Technology
Front End Developer
Rocky Brands, Inc.
Bazaarvoice4 years of experience

Great for Beginners

Rating: 6 out of 10
October 8, 2019
IncentivizedVetted ReviewVerified User
It is currently being used by our social media department. We use Bazaarvoice Conversations for product reviews where we can see what customers are saying about certain items....
Continue reading
Nolan Sweeney
Advisor - Customer Service
Social Media Representative
Kohl's
Bazaarvoice2 years of experience
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Reviewer Pros & Cons

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Verified User
Manager in Information Technology
Retail Company, 10,001+ employees
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Pricing

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Bazaarvoice

Bazaarvoice

N/A
Unavailable

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Demos

Bazaarvoice Ad - Voice Demo

YouTube
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Product Details

What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty.

Within the platform, the vendor provides seven core modules:
  • Ratings & Reviews
  • Questions & Answers
  • Sampling
  • Connections
  • Curations
  • Insights
  • Brand Edge

Bazaarvoice Features

  • Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
  • Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
  • Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
  • Supported: Moderation
  • Supported: Fraud detection and Protection
  • Supported: ROI Measurement

Bazaarvoice Video

Bazaarvoice Integrations

Bazaarvoice Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesArabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese
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Comparisons

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Reviews and Ratings

(75)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.

The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.

Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.

Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.

Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.

Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.

Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.

Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.

Based on user reviews, users recommend the following for BazaarVoice:

  • Test drive all competitors to get a true sense of their robustness.
  • Have an internal process in place for managing product information.
  • Conduct thorough research and negotiate terms before purchasing.
  • Appreciate the support provided by BV and find their platform user-friendly.
  • Use user-generated content (UGC) for social calendar planning and connecting with end-users.
  • Explore all options available and ensure that the product feed is up to date.
  • Challenge the BV team to be a strategic partner.
  • Consider PowerReviews as an alternative.
  • Improve customer service.

For Curalate, users recommend:

  • Utilize Curalate to meet trending social media needs.
  • Appreciate their exceptional customer support.

And for Influenster, users suggest:

  • Use Influenster for micro-influencer engagement.
  • Regular catch-ups with the account manager optimize review coverage and quality.
  • Incorporate reviews into marketing campaigns to boost conversions.

Reviews

(1-20 of 20)
Companies can't remove reviews or game the system. Here's why

A must-have for websites - DTCs or non-DTCs, both

Rating: 10 out of 10
Incentivized
October 31, 2023
Verified User
Vetted Review
Verified User
Bazaarvoice
1 year of experience
Use Cases and Deployment Scope
We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple touchpoints and it is difficult to aggregate that, but Bazaarvoice syndication options are best-in-class and hence we switched to Bazaarvoice.
Pros and Cons
  • Plenty of options to customize UI
  • Easy process of syndication
  • Ensures data veracity
  • Quick support from the team
Likelihood to Recommend
Well suited on websites and DTC touchpoints where you are dealing with brand responses. Social commerce module, even though I haven't used it, sounds promising and we will try at some point.

Easy to use and functional tool

Rating: 9 out of 10
Incentivized
July 19, 2022
Verified User
Vetted Review
Verified User
Bazaarvoice
2 years of experience
Use Cases and Deployment Scope
Bazaarvoice is used within our business for our ratings and reviews. It has allowed us to improve our product listings with real-life reviews from previous customers. It allows our customers to have more confidence in their purchase decision, as well as provides a place for them to review products to help others.
Pros and Cons
  • Ratings
  • Reviews
Likelihood to Recommend
It works really well for our business. I would recommend it to any other business that needs the rating and review feature on their website. The tool is really easy to use and blocks certain keywords so nothing dodgy lands on our site without us knowing.

Excellent customer experience!

Rating: 10 out of 10
Incentivized
July 19, 2022
Verified User
Vetted Review
Verified User
Bazaarvoice
1 year of experience
Use Cases and Deployment Scope
We used Bazaarvoice at Astral Brands for a influencer/consumer product gifting earlier this year for the relaunch of our bestselling product. We were trying to expand our customer reach and have a new set of users try, review and post about our foundation makeup product on their social media to help garner brand awareness. We collaborated with Bazaarvoice to create the packaging and send the mailing.
Pros and Cons
  • Box design
  • Understanding of brand needs
  • Strategic development of end customer list
Likelihood to Recommend
Bazaarvoice is well suited for a brand that is eager to gain brand awareness and recognition amongst a particular group of end users. Bazaarvoice is very well known in their industry and therefore was viewed as a trusted resource for us when selecting who we wanted to partner with for our customer sampling box.

A value for its price!

Rating: 7 out of 10
Incentivized
July 07, 2022
Verified User
Vetted Review
Verified User
Bazaarvoice
2 years of experience
Use Cases and Deployment Scope
I currently use the portal and the insights section of the bazaar voice. It is a very quick , comprehensive and easy to use tool and provides up to date information.The platform is super user friendly and their support team is always on the go providing robust service and helping to resolve the user queries. What we work on is generating feedbacks from customers regarding the product that we develop and bazaar voice acts as a consolidated platform to integrate all our data at one point and provide insights
Pros and Cons
  • Simple User Interface
  • Great tech support team
  • Easy to use features
Likelihood to Recommend
Bazaar voice acts a place where we review all our feedback and gain insights from it. This is the most important usecase that we find quite satisfying.Apart from this when we are trying to switch between different use cases it becomes a bit difficult to use. Otherwise its a great product.

Bazaarvoice Platform Review

Rating: 10 out of 10
Incentivized
July 03, 2020
Verified User
Vetted Review
Verified User
Bazaarvoice
1 year of experience
Use Cases and Deployment Scope
We are using Bazaarvoice for review moderation and syndication, and we are using it on our own web page. We wanted to have a trustworthy platform for reviews and to be transparent with customer opinions and have their thoughts be heard on other retailer sites too. This affects the whole organization but it is managed and implemented by our IT team.
Pros and Cons
  • Review moderation
  • Good user-friendly platform
  • Have good relations with partners
Likelihood to Recommend
I like this option of syndication and the possibility for customer opinion to be heard on other platforms and online retailers. We are using Bazaarvoice for the options that are well suited for us.

Bazaarvoice Platform: Review Aggregator and Time Saver

Rating: 8 out of 10
Incentivized
July 02, 2020
BN
Bryan Nye
Digital Media Analyst
Dell (Information Technology & Services, 10,001+ employees)
Vetted Review
Verified User
Bazaarvoice
3 years of experience
View profile
Use Cases and Deployment Scope
Our team uses Bazaarvoice Platform to respond to reviews for our products that are left on retail websites. We are able to respond to reviews from multiple retailers using just one platform. This tool saves our team time from having to visit multiple retail websites in order to respond to customer reviews. Bazaarvoice also offers reports for our reviews that we can use for weekly, monthly, quarterly, and yearly reports that address our product's ratings and reviews.
Pros and Cons
  • Aggregates retail reviews
  • Allows manufacturers the opportunity to respond to reviews
  • Offers reporting options for ratings and reviews
  • Allows manufacturers to respond to customer questions on retail sites
Likelihood to Recommend
Bazaarvoice Platform can be used by manufacturers to respond to customer reviews either on their own website or on retail websites where their products are sold.

Great platform to boost conversion and very attentive support!

Rating: 8 out of 10
Incentivized
November 21, 2019
rw
rachel woolnough
Ecommerce Trading Assistant
Boux Avenue (Retail, 51-200 employees)
Vetted Review
Verified User
Bazaarvoice
1 year of experience
Use Cases and Deployment Scope
Bazaarvoice is used by our e-commerce team who use it on two levels: ratings and reviews and user generated content.

We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.

In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
Pros and Cons
  • They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
  • Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
  • Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.
Likelihood to Recommend
BazaarVoice is great for us in terms of gaining plenty of reviews for our products as the purchase of lingerie can be tricky anyway, let alone purchasing online without being able to try the product on first. We really do see an effect on a product's conversion by whether it has good reviews/bad reviews/no reviews so customers really engage with them for us. Likewise having the curations aspect it gives further insight for the customer as to how the product may fit on them. We have also used UGC images in some of our emails and site content as they've been such good quality and the ability to tag product makes it easy for a customer to shop.

A must-have tool for a successful business

Rating: 10 out of 10
Incentivized
October 30, 2019
EM
Ephraim Mandel
Customer Engagement Supervisor
B&H Photo (Retail, 1001-5000 employees)
Vetted Review
Verified User
Bazaarvoice
2 years of experience
Use Cases and Deployment Scope
We use BV Conversations for Ratings & Reviews, Questions & Answers via API. The reviews portion is used by a specific department (my team) and the Q&A portion is used by multiple departments. The platform and all teams involved are both managed by me. It does address a problem, but rather allows us to better understand how the products we sell perform in our customers' hands. We gain insight into which products are good and which need improvements, and which should receive more of a focus. Reviews give the brands we work with a knowledge base of high performing products and where there's room for improvement. Q&A is a great place for brands and customers to engage with one another and for customers to get the answers they need.
Pros and Cons
  • Authenticity - They vet each and every piece of content that comes in and check it for fraud, spam, and other things to make sure your site is only populated with authentic content.
  • Support - BV provides top-notch support that is responsive, knowledgeable, and extremely helpful in ways we never thought possible from a partner. They constantly improve their platform and the reporting available as well.
  • Functionality - The platform is easy to use and very intuitive. The features it has and the capabilities it provides is unmatched by previous providers we've used.
Likelihood to Recommend
Any company that is serious about reviews and the veracity of content that's coming into their site should get Bazaarvoice Conversations immediately. There is no competition. BV hands down is the leader in this realm and is constantly improving capabilities. They acquire companies that will make great partners and this just increases the value they have to offer (AddStructure, Influenster, etc).

Bazaarvoice Conversations helps you understand and see what customers need to know

Rating: 9 out of 10
Incentivized
October 22, 2019
Verified User
Vetted Review
Verified User
Bazaarvoice
5 years of experience
Use Cases and Deployment Scope
We currently use Bazaarvoice Conversations within our Marketing Department, but the information is shared between the Customer Service and Product Development Teams when issues need to be resolved. It addresses business problems such as customer concerns, outreach, and getting past those pre-purchase hesitations that customers face.
Pros and Cons
  • Answering questions regarding product use and quality.
  • Allows the community to connect and answer questions regarding product and use.
Likelihood to Recommend
Conversations are well-suited for anyone with a product on eCommerce. It is ideal for anyone who is in the business of selling higher end products that require a certain level of consideration before the purchase. It helps to alleviate the pain of customers who hesitate because they aren't getting the answers they need from the product listing.

Bazaarvoice Conversations is a Great Choice for Reviews and Q&A

Rating: 8 out of 10
Incentivized
October 09, 2019
CP
Christopher Payne
Front End Developer
Rocky Brands, Inc. (Apparel & Fashion, 1001-5000 employees)
Vetted Review
Verified User
Bazaarvoice
4 years of experience
View profile
Use Cases and Deployment Scope
Bazaarvoice Conversations is being used as one of our feedback channels for our product development team and web team, a touch point for our customer experience team, and a tool to help show new customers the quality and fit of our product line.

When we see patterns in customer questions, we become aware of short comings in our website experience and we take steps to address them. The same can be said for our product development team, if something seems to be bothering multiple customers, we see it as a chance to improve our offerings. Our customer experience team often will be able to improve or repair our relationship with our customers based on their questions or reviews. We have a warranty that many of our customers don't take advantage of on their own but having that conversation helps us help them.

We also feel our customers trust other customer's feedback on our website and use their opinions to make more informed decisions on which products to buy and which size is most appropriate for them.
Pros and Cons
  • Multiple touch points throughout the year to make sure ROI is being met
  • Easy to implement into websites
  • Advanced features can be turned on and off depending on current needs
Likelihood to Recommend
Bazaarvoice Conversations is well suited for almost any sized company looking to add reviews and a Q&A section to their website. They offer many solutions that can be customized through their thorough design and modification tools. For teams with internal development teams and a strong focus on specific interactions and appearance, it might be cheaper to go with a competitor with just and API integration depending on your needs.

Engage your customers with Bazaarvoice Conversations and improve your products

Rating: 9 out of 10
Incentivized
June 27, 2019
VC
Vaibhav Choksi
Senior Product Manger, Digital Commerce
Dell Technologies (Computer Hardware, 51-200 employees)
Vetted Review
Verified User
Bazaarvoice
3 years of experience
View profile
Use Cases and Deployment Scope
Bazaarvoice Conversations is used by the digital marketing and digital sales teams to better engage customers by understanding their reviews, requirements and issues they face. Moreover, it also allows you to interact with your customers for better engage them, build the brand and improve products. These capabilities help you build the brand and improve revenue as well.
Pros and Cons
  • Bazaarvoice Conversations easily integrates post purchase emails hosted by Bazaarvoice
  • The config hub makes it really easy to set up quickly for the non technical team without a need of the developer team
  • It allows non-technical staff to convert the design to copy within the application user interface
Likelihood to Recommend
Bazaarvoice Conversations is a great platform to better engage your customers by not only understanding reviews but also interacting with them. The limitation is that it does not allow a 360 degree viewpoints by integrating reports from other Bazaarvoice products and other review platforms.

Social Media Curation Made Easy

Rating: 8 out of 10
Incentivized
November 18, 2018
Verified User
Vetted Review
Verified User
Bazaarvoice
2 years of experience
Use Cases and Deployment Scope
Bazaarvoice Curations is currently being used by our marketing and creative teams. They use Curations to gather social media content that has been tagged with a specific hashtag as well as any content from some specific accounts that we have chosen. Our marketing team then picks the best content and displays it on a landing page on our site. This provides an opportunity for our customers to engage with our brand as well as for us to engage with our customers. We also have discussed monetizing the posts on our site by tagging the products in the images to link back to their product pages.
Pros and Cons
  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
Likelihood to Recommend
If you have a very active following on social media, it can be quite difficult to curate the content that is posted every day. We can get hundreds or thousands of posts about our brand a month which is impossible for our team to manage manually. Bazaarvoice Curations makes it incredibly easy to pull in relevant content that you can then use on your site or for marketing material.

If your social media following is a little smaller, you could probably manage content curation on your own or with a smaller or free tool.

Effective Reviews - Difficult Account Integration

Rating: 7 out of 10
Incentivized
March 07, 2018
Verified User
Vetted Review
Verified User
Bazaarvoice
1 year of experience
Use Cases and Deployment Scope
Bazaarvoice Conversations is being used across a few different areas of the business. We moved to it from PowerReviews to simplify our vendors across the organization. It does not solve anything new that PowerReviews did not, other than reducing contract totals.
Pros and Cons
  • UI is fairly intuitive.
  • Allows for customization of design to copy within the interface, which is nice for non-technical users of the tool.
  • Visually, it is about as attractive as other leading review vendors.
Likelihood to Recommend
It does the job. I haven't noticed anything beyond special that it is doing versus our past vendor. The score would be higher though if we had a smoother integration.

Bazaarvoice quickly provides you the customer's voice.

Rating: 8 out of 10
Incentivized
February 12, 2018
Verified User
Vetted Review
Verified User
Bazaarvoice
3 years of experience
Use Cases and Deployment Scope
We currently have a list of vendors showing in Bazaarvoice where customers leave comments or questions. It is highly convenient because it notifies you of a new question or comment. It also allows you to "one stop" experience...rather than having to visit multiple websites of various customers, you can simply and conveniently go to Bazaarvoice and take care of everyone at once. This program saves you time and helps you look more professional and responsive, with little effort.
Pros and Cons
  • The Bazaarvoice Local program is very user-friendly. It is simple and easy to understand.
  • The program is also multi-purpose, it allows the customers to ask questions, leave reviews therefore allowing you to quickly answer the questions or see the reviews real time for better information of the consumer experience to be able to promptly rectify any negative situations.
  • I love the one stop shop feel. It allows you to NOT have to go to every single site that your product is sold on daily to look for information. Instead, Bazaarvoice Local emails you to let you know that you have unanswered questions or reviews to look at. You can simply log into their site and see all vendors at once. So much more efficient than searching every site everyday.
  • I appreciate the ability to run reports to track engagement, response time and summaries of it ALL.
Likelihood to Recommend
If you want to stay on top of your reviews and product inquiries out in the marketplace, especially when growing rapidly, Bazaarvoice is very helpful. If you work with the major retail players this program keeps you prepared and on top of your game.

If you are a smaller business with products not found in major supply chains where you would experience numerous reviews and customer questions then this program will not benefit you as much.

Good, not great. At once successful and flawed.

Rating: 5 out of 10
Incentivized
August 04, 2017
JP
Joshua P. Kennedy
Community Manager
Garmin International (Consumer Electronics, 10,001+ employees)
Vetted Review
Verified User
Bazaarvoice
2 years of experience
View profile
Use Cases and Deployment Scope

As many companies (especially those in the tech industry) are aware, many critical reviews can be attributed to product misuse or misinformation. Responding to reviews (and questions, for a more proactive approach) helps solve that by educating consumers who overlooked a feature they claim is missing or who simply don't want to use an owner's manual.

But responding to reviews is just as beneficial to potential customers as it is to the customers you're technically replying to. People shopping around for products frequently read through critical reviews to see where products fall short. Seeing a branded presence shows that you care as a company, but it also allows you to clear up misconceptions. Potential buyers have the opportunity to weigh other customers' complaints against the company response, which can mean the difference between a new purchase and a lost sale.

We've seen many product reviews upgraded after we respond. Users really appreciate that we are monitoring and educating.

Pros and Cons
  • My company's products are sold by a huge range of retailers/dealers, and we've long recognized the value of having a presence in product reviews. Bazaarvoice's format makes responding to product reviews a much simpler and more efficient process. Reviews are fed to you in a work list, so you don't have to visit each retailer's website to respond.
  • Branded responses to reviews (and product questions) also makes them standout so customers looking for the most informed response can quickly spot it.
  • BV's support path (Spark) is a good resource, though it does make the process feel a bit impersonal. That said, as impersonal as your support tickets begin, it's great to see exactly what progress has been made and all the communication you've received about the issue.
Likelihood to Recommend
Bazaarvoice Conversations is really well-suited for when you have a wide variety of products that you need to keep track of. If you just have one or two products that you sell per retailer site, it may not be as valuable because a quick check on the retailer sites will tell you all you need to know. But if you have dozens or more products where checking each one can be tedious, then this is a great option and saves a lot of time.

A great tool for Review Generation & Syndication.

Rating: 8 out of 10
Incentivized
June 20, 2017
OG
Olin Graczyk
Digital Strategy Director
VML (Marketing and Advertising, 501-1000 employees)
Vetted Review
Verified User
Bazaarvoice
5 years of experience
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Use Cases and Deployment Scope
Bazaarvoice Conversation is being utilized by several clients I consult with on Digital Strategy (Fortune 500). Currently, the digital and ecommerce teams lead the decision making and management of Bazaarvoice. However, Consumer Affairs, Consumer Insights, Media and the Brand Marketing teams are all actively involved in utilization of the product and semi-annual reviews of performance and enhancements.
Pros and Cons
  • Review Generation: Great modules (especially the latest Conversation updates) for each review collection. Additionally Bazaarvoice has technology that can automatically follow-up with consumers (pixel collection) to request reviews.
  • Review Syndication: Bazaarvoice syndicates out to almost all of the prominent retailers in the US landscape.
  • Innovation: The Bazaarvoice team continues to innovate and enhance against their current platform offering. Each year lots of new modules are available that continue to develop or review efforts.
Likelihood to Recommend
If review syndication is important to you, Bazaarvoice Conversations is a great option. It has just as much (if not more) bells and whistles than any other review platform out there. If review syndication is not important for your brands or products, you can probably find a more cost effective platform that handles all of your needs without the large [price].

Reviews Generate Conversion Lift & SEO Rich Content

Rating: 8 out of 10
February 01, 2016
MB
Melissa Best
Digital Marketing Strategist
Augusta Sportswear (Apparel & Fashion, 501-1000 employees)
Vetted Review
Verified User
Bazaarvoice
1 year of experience
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Use Cases and Deployment Scope
Our marketing department is using Bazaarvoice on our two direct to consumer websites. Customer reviews help improve our conversion rate, bounce rate and time on site. It also helps provide SEO rich content on the product detail page which gives us better rankings on SERPS. Review stars on Category Pages improve CTR as well.
Pros and Cons
  • When a customer purchases from us, they are sent a post-interaction email by Bazaarvoice two weeks later after they've received their purchase and had a chance to try it out. This email gets customers back on our site leaving SEO-rich reviews. Our marketing team uses these reviews for social posts and email blasts as well.
  • The Bazaarvoice annual conference was really beneficial. I was able to talk to different Bazaarvoice teams and get recommendations for improving our experience with Bazaarvoice. I also got ideas from fellow marketers on how they were able to increase reviews or use the reviews in marketing initiatives.
  • The Bazaarvoice Conversion Impact Report lets me know Conversion Rate, AOV, Revenue, etc. for customers who've used reviews vs. those who haven't. This helps me know that Bazaarvoice is paying for itself.
  • The Questions & Answers section on the product detail pages give us another way to add SEO-rich content when we answer customer questions. It also gives us insight into what the customers are struggling with. With this info we will add info to our product description, shipping pages, etc.
Likelihood to Recommend
I think Bazaarvoice is a great choice for reviews. They have good customer support, although it can be slow at times. It gets the job done. I wish reporting was better and that we could incentivize our customers to leave more reviews. Their conference is helpful and gave me the opportunity to connect with our marketers and share ideas with them.

Social Strategy Selection - more than just stars.

Rating: 8 out of 10
September 30, 2015
Verified User
Vetted Review
Verified User
Bazaarvoice
4 years of experience
Use Cases and Deployment Scope
The Bazaarvoice reviews platform is used by several shared clients. I also worked for Bazaarvoice in the past.
Pros and Cons
  • It is an excellent enterprise software solution for any business looking to do more with reviews and UGC than just an onsite widget.
  • Reporting and analytics is best in class. Built more for the end business user than the complicated analysts tools that are more common.
  • Open API - very easy to integrate in marketing and technology development.
Likelihood to Recommend
Focus on selecting a provider based on your overall business goals. Are you looking to just tick a box and put stars/reviews on the website and don't care about product, customer service insights? This might not be the best tool as it is more expensive. Do you have the resources for a more robust reporting tool? The reports are intuitive but there does need to be a clear owner in your organisation for UGC - preferably one integrated with your overall marketing strategy.

Bazaarvoice - best of breed, but it's all in the execution

Rating: 7 out of 10
Incentivized
April 08, 2015
ET
Emma Thomas
Ecommerce Manager
EziBuy Limited (Retail, 501-1000 employees)
Vetted Review
Verified User
Bazaarvoice
1 year of experience
View profile
Use Cases and Deployment Scope
We use Bazaarvoice ratings and reviews and ask and answer across the product pages on our eCommerce site. It took some effort to by our IT department to get the product integrated with our eCommerce platform, particularly in terms of ensuring our SEO was not compromised, but now it is almost entirely managed by the marketing team. We use the conversations product which allows us to very easily change basic elements of the on-page display through config, but also limits us a little - for example we're not able to customise the layout of product review invitation email as yet.
Pros and Cons
  • Excellent reporting with a good array of pre built dashboards and alerts plus the ability to pull out any piece of data you need at any time.
  • Enables us to very easily customise the product review form and tailor it to the type of product being reviewed.
  • Pre built rating types and social sharing functions that are available for the product review form work particularly well for apparel eg: 'upload a photo of yourself wearing the garment direct from Facebook' and a sliding bar for 'how you rate this garment on fit'.
Likelihood to Recommend
The product would be best suited to companies selling complex products, where the customer is looking for in depth information and opinions about the item before making their purchase decision. I would also recommend Bazaarvoice for any business where IT resource is limited, because after the initial deployment the system can be largely managed and configured by marketing or eCommerce staff.

Bazaarvoice - R&R, Q&A, Curation, Reporting

Rating: 10 out of 10
November 05, 2014
Verified User
Vetted Review
Verified User
Bazaarvoice
5 years of experience
Use Cases and Deployment Scope
Bazaarvoice (BV) is being used enterprise wide for Hanesbrands Inc. The product addresses our need to collect reviews, stream and moderate social mentions and syndicate to partner retailers.
The departments using BV are Consumer Services, Direct-to-Consumer, Analysts, website developers and Business-to-Business units.
Pros and Cons
  • Bazaarvoice is the GO TO company for collecting onsite ratings and reviews.
  • Bazaarvoice Curations is new and is making a great impact on conversion! (acquired with Feed Magnet). Having BV handle the moderation based on our business rules allows personnel savings.
Likelihood to Recommend
For a company our size the only alternative we have entertained is custom built Ratings and Reviews and once you review the cost of developing your own or implementing Bazaarvoice ...its a no brainer.
Ask about future endeavors and how to get the most our of syndication.
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