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Benchmark Email

Benchmark Email

Overview

What is Benchmark Email?

Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.

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Recent Reviews

TrustRadius Insights

Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different …
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Popular Features

View all 14 features
  • Mobile optimization (7)
    10.0
    100%
  • List management (7)
    10.0
    100%
  • Standard reports (7)
    10.0
    100%
  • WYSIWYG email editor (6)
    7.8
    78%
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Pricing

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Pro

Starting at $13

Cloud
per month

Enterprise

Custom

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.benchmarkemail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.5
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

10
Avg 8.5
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Product Details

What is Benchmark Email?

Benchmark Email is an email marketing and marketing automation platform. Users can build emails with a drag & drop email builder, and make sure every send is optimized for delivery with its email marketing checklist. Landing pages, forms and surveys are present to help users grow their subscriber lists. Its drag & drop email campaign builder helps users convert subscribers into customers with marketing automation.

Benchmark Email Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Spelling and Grammar Check
  • Supported: Spam Testing
  • Supported: Email Previews

Benchmark Email Screenshots

Screenshot of

Benchmark Email Integrations

Benchmark Email Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, French, German, Italian, Portuguese, Japanese, Chinese, Simplified Chinese, Traditional Chinese

Frequently Asked Questions

Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.

Benchmark Email starts at $0.

Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Benchmark Email.

Reviewers rate Dynamic content and Landing pages and A/B testing highest, with a score of 10.

The most common users of Benchmark Email are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different purposes. For example, a non-profit family faculty organization found it valuable for distributing monthly newsletters to their extensive network of families and members. The organization appreciated the generous pricing options offered by Benchmark Email for non-profits, making it a cost-effective choice. While initially meeting their needs, some users did encounter minor issues with the editor that occasionally slowed down the newsletter creation process. Additionally, the inconsistent reception of test emails raised concerns about delivery reliability. Despite these challenges, the organization still benefitted from Benchmark Email's impressive delivery metrics.

Furthermore, E.D.G. Atelier successfully employed Benchmark Email as a free email marketing solution to enhance their mailing list growth and send responsive emails. The software's automation and reporting features were particularly helpful in managing their affiliate marketing endeavors, enabling effective communication with prospects, downline members, and customers. As their affiliate marketing efforts expanded, they considered upgrading to a higher contact level to accommodate their growing needs.

In another use case, a company relied on Benchmark Email as their primary newsletter service for advertising deals, new products, news, and product launches. The software allowed them to send visually appealing emails with advanced layouts and product-based specials including pricing information. Similarly, Scientists Benchmark utilized Benchmark Email for promoting their eNewsletter through bulk email campaigns. The comprehensive analysis provided by Benchmark Email's reporting feature gave them valuable insights into open rates, bounce rates, unopened rates, unsubscribe rates, and abuse complaint rates.

Furthermore, individuals engaged in personal and professional endeavors also found value in Benchmark Email as part of their digital marketing strategy. A small department switched from Mad Mimi to Benchmark Email due to its affordability and additional features. This enabled them to conduct more targeted email blasts to their community of customers and prospects. Additionally, an organization's digital marketing department relied on Benchmark Email for sending business emails using customized templates while benefiting from in-depth analytics.

Overall, Benchmark Email has proven to be a versatile and reliable email marketing solution for a wide range of users, helping them effectively communicate with their audiences and achieve their respective goals. While some users experienced minor issues or found certain features less suited to their specific needs, the software's affordability, delivery metrics, and comprehensive analysis capabilities have made it a popular choice among organizations and individuals alike.

Simple and Easy to Use: Many users have found Benchmark Email to be simple and easy to use, even after trying multiple other email services. They appreciate the user-friendly interface and note that it is nice to use a service that anyone else can easily navigate.

Drag and Drop Email Creation Tool: The drag and drop elements in Benchmark Email's email creation tool are praised by users for allowing flexible design options. Users find it simple to create emails and appreciate the ability to customize the design according to their preferences.

Responsive Emails on Various Devices: Users are impressed by Benchmark Email's responsiveness, as their emails look good on various devices such as laptops, desktop computers, smartphones, and tablets. They have tested their emails on multiple gadgets and consistently found the responsiveness of high quality.

Glitchy Editor: Several users have reported encountering issues with the software's editor, which has been described as glitchy and causing problems with precise formatting.

Stagnant Platform: According to multiple users, there have been few notable updates or improvements made to Benchmark Email over the past two years. This lack of innovation has left some customers feeling dissatisfied and seeking more feature-rich alternatives.

Delivery Success Issues: Some users have expressed concerns about the delivery success rate of emails sent through Benchmark Email. Based on anecdotal customer reports, it appears that a significant number of emails are being diverted by spam filters, potentially impacting the effectiveness of email marketing campaigns.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Benchmark Email is one of the key softwares or tools used by my organization for their operation. Benchmark email has been used by my organization for the last 2-3 years or maybe longer. It is used by the digital marketing department of our organization. It is used to send business email for our clients in a customized business email template form. It fulfills our business email needs and helps to get a full analysis of all the emails sent over Benchmark. It gives open rates, bounce rates, unopened rates, unsubscribe rates, and abuse complaint rates in a very systematic manner.
  • Benchmark Email is very accurate for giving numbers. It gives a clear number of how many mails are delivered from the sent mails. After that it gives a clear analysis in the form of a Pie Chart on how many emails are opened, clicked, bounce and unsubscribe.
  • It also gives the numerous range of email template options to send the email in the way you want to your client. You can also customize it according to your creativity and need. You can send business text email, pictorial email, design email and various types of email. It has a separate column for a logo, text, pictures and images. Also every template has various types of catchy button like: click here, subscribe here. You can get quote buttons which attract your customers for simplified way of getting information from your content. It also has the option of putting a landing page link to your content which can be directed to your website or product page.
  • In Benchmark you have a huge space for data storage. It not only stores your data but you can also sort it according to your need whenever you want. It is compatible with almost all formats for data uploads (like Excel) You can sort your data from all the data available in Benchmark for example if you want data on a specific job title then you can search for it and Benchmark will give you a number of how much data is available for that.
  • It also gives the option to schedule your email for different time zones. Suppose you want to send a email to overseas where time zone is different, in that case you can schedule your email for that particular time zone and date you want to send it. Benchmark will schedule and deliver that email on that time and will give a complete analysis.
  • Benchmark also takes care of various norms and regulations you have to follow for sending the email. Nowadays laws are very strict for emails. If any person unsubscribes from your email Benchmark will automatically delete that person's email and also take care in future that not to send any more emails to that person.
  • Benchmark is almost good and at the mark for various email sending requirements. But it is said every thing has some cons so Benchmark also has some. Benchmark sometimes has server issues so it gets very slow in sending emails.
  • Benchmark provides 24/7 service but sometimes there are delays in solving your issue.
Benchmark Email is well suited for sending business email for professional products and services. It has various good templates for business use. But if you have requirements for various funny and fascinating emails for public or any general purpose use it has limited options. But it also depends on your creativity on how you use the options and template designs provided by Benchmark.
Email & Online Marketing (9)
75.55555555555556%
7.6
WYSIWYG email editor
70%
7.0
Dynamic content
60%
6.0
Ability to test dynamic content
70%
7.0
Landing pages
80%
8.0
A/B testing
70%
7.0
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
80%
8.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
80%
8.0
Dashboards
70%
7.0
Standard reports
90%
9.0
Custom reports
80%
8.0
Pre-Send Testing
N/A
N/A
  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Benchmark is very good for sending business email for products and services and especially for sending white papers compared to the others. But it also depends on your requirements.
30
Digital marketing is the main business function of our organization
30
All are well versed with the skills for handling Benchmark and some of them have technical knowledge for using this product.
  • Benchmark helps us with sending emails at the last moment to generate leads for clients.
  • We innovate the time factor of sending emails..Because time factor always work for getting more opens and clicks on emails sent
  • We may use all newly added features from Benchmark in the coming days.
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