Skip to main content
TrustRadius
Benchmark Email

Benchmark Email

Overview

What is Benchmark Email?

Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.

Read more
Recent Reviews

TrustRadius Insights

Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different …
Continue reading
Read all reviews

Popular Features

View all 14 features
  • Mobile optimization (7)
    10.0
    100%
  • List management (7)
    10.0
    100%
  • Standard reports (7)
    10.0
    100%
  • WYSIWYG email editor (6)
    7.8
    78%
Return to navigation

Pricing

View all pricing

Pro

Starting at $13

Cloud
per month

Enterprise

Custom

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.benchmarkemail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.5
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

10
Avg 8.5
Return to navigation

Product Details

What is Benchmark Email?

Benchmark Email is an email marketing and marketing automation platform. Users can build emails with a drag & drop email builder, and make sure every send is optimized for delivery with its email marketing checklist. Landing pages, forms and surveys are present to help users grow their subscriber lists. Its drag & drop email campaign builder helps users convert subscribers into customers with marketing automation.

Benchmark Email Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Spelling and Grammar Check
  • Supported: Spam Testing
  • Supported: Email Previews

Benchmark Email Screenshots

Screenshot of

Benchmark Email Integrations

Benchmark Email Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, French, German, Italian, Portuguese, Japanese, Chinese, Simplified Chinese, Traditional Chinese

Frequently Asked Questions

Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.

Benchmark Email starts at $0.

Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Benchmark Email.

Reviewers rate Dynamic content and Landing pages and A/B testing highest, with a score of 10.

The most common users of Benchmark Email are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Benchmark Email is a versatile email marketing solution that has been utilized by various organizations and businesses for different purposes. For example, a non-profit family faculty organization found it valuable for distributing monthly newsletters to their extensive network of families and members. The organization appreciated the generous pricing options offered by Benchmark Email for non-profits, making it a cost-effective choice. While initially meeting their needs, some users did encounter minor issues with the editor that occasionally slowed down the newsletter creation process. Additionally, the inconsistent reception of test emails raised concerns about delivery reliability. Despite these challenges, the organization still benefitted from Benchmark Email's impressive delivery metrics.

Furthermore, E.D.G. Atelier successfully employed Benchmark Email as a free email marketing solution to enhance their mailing list growth and send responsive emails. The software's automation and reporting features were particularly helpful in managing their affiliate marketing endeavors, enabling effective communication with prospects, downline members, and customers. As their affiliate marketing efforts expanded, they considered upgrading to a higher contact level to accommodate their growing needs.

In another use case, a company relied on Benchmark Email as their primary newsletter service for advertising deals, new products, news, and product launches. The software allowed them to send visually appealing emails with advanced layouts and product-based specials including pricing information. Similarly, Scientists Benchmark utilized Benchmark Email for promoting their eNewsletter through bulk email campaigns. The comprehensive analysis provided by Benchmark Email's reporting feature gave them valuable insights into open rates, bounce rates, unopened rates, unsubscribe rates, and abuse complaint rates.

Furthermore, individuals engaged in personal and professional endeavors also found value in Benchmark Email as part of their digital marketing strategy. A small department switched from Mad Mimi to Benchmark Email due to its affordability and additional features. This enabled them to conduct more targeted email blasts to their community of customers and prospects. Additionally, an organization's digital marketing department relied on Benchmark Email for sending business emails using customized templates while benefiting from in-depth analytics.

Overall, Benchmark Email has proven to be a versatile and reliable email marketing solution for a wide range of users, helping them effectively communicate with their audiences and achieve their respective goals. While some users experienced minor issues or found certain features less suited to their specific needs, the software's affordability, delivery metrics, and comprehensive analysis capabilities have made it a popular choice among organizations and individuals alike.

Simple and Easy to Use: Many users have found Benchmark Email to be simple and easy to use, even after trying multiple other email services. They appreciate the user-friendly interface and note that it is nice to use a service that anyone else can easily navigate.

Drag and Drop Email Creation Tool: The drag and drop elements in Benchmark Email's email creation tool are praised by users for allowing flexible design options. Users find it simple to create emails and appreciate the ability to customize the design according to their preferences.

Responsive Emails on Various Devices: Users are impressed by Benchmark Email's responsiveness, as their emails look good on various devices such as laptops, desktop computers, smartphones, and tablets. They have tested their emails on multiple gadgets and consistently found the responsiveness of high quality.

Glitchy Editor: Several users have reported encountering issues with the software's editor, which has been described as glitchy and causing problems with precise formatting.

Stagnant Platform: According to multiple users, there have been few notable updates or improvements made to Benchmark Email over the past two years. This lack of innovation has left some customers feeling dissatisfied and seeking more feature-rich alternatives.

Delivery Success Issues: Some users have expressed concerns about the delivery success rate of emails sent through Benchmark Email. Based on anecdotal customer reports, it appears that a significant number of emails are being diverted by spam filters, potentially impacting the effectiveness of email marketing campaigns.

Attribute Ratings

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Christopher Kasanda | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I use Benchmark email personally in my affiliate marketing endeavors. I use it to email prospects and to interact with members of my downline (my customers) drawn from the affiliate networks I work with. Benchmark Email has served me well in my formative period in affiliate marketing, thanks to their time-limitless 2,000 contacts free trial. Now that I am growing, I am ripe enough to consider upgrading to the 10,000 contacts level.
Blake Baron | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use the Benchmark Email Pro SaaS platform as our primary newsletter service about 2x per week for advertising deals, new products, and news. We send it out to our database of thousands of customers to drive engagement, orders, and solicit feedback. It's the main newsletter platform, and is used organization-wide for product launches.
December 02, 2018

Decent for Small Business

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Benchmark Email to send email blasts to our community of customers and prospects. Ultimately I switched to Benchmark from Mad Mimi because it had more features and was still affordable for a small department. We're able to send product based specials with pricing and somewhat advanced layouts with Benchmark that we weren't able to do with Mad Mimi. It's a nice step before going full HTML design yourself.
Tim Colson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our non-profit family/faculty organization needed a way to distribute a monthly newsletter to approximately 450 families and 850 family members.

Benchmark Email has a generous free pricing tier, discount for 501(c)(3) non-profits, and a completely free option for Parent/Teacher educational associations. This was the hands-down deciding factor at the time for our organization.

Getting up to speed was quick and the product initially served us well. In time, small quirks in the editor became annoying and slowed down the time to assemble and publish the newsletter. Reception of test emails could be quick at times and painfully slow a few minutes later. The data collection custom fields were not well suited to the types of data we needed to track.

Support was always friendly and attempted to be helpful, but some issues seemed to be related to features that were not well thought out. I do not recall any updates or improvements in the platform during the period we used it.

Delivery metrics were impressive; however, for our limited-geographic group and small size, they were not highly necessary.
Abigail Nwaocha | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I tested out Benchmark Email and several other email marketing services while searching for free email marketing solutions for E.D.G. Atelier as we just starting to grow our mailing list and there was no budget allocated for email marketing. We needed an email marketing solution that was free yet had features such as responsive email, automation, and reports. Since I was the only user, we didn't need features such as multiple users.

We just needed a software to grow our mailing list and send responsive emails.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Benchmark Email is one of the key softwares or tools used by my organization for their operation. Benchmark email has been used by my organization for the last 2-3 years or maybe longer. It is used by the digital marketing department of our organization. It is used to send business email for our clients in a customized business email template form. It fulfills our business email needs and helps to get a full analysis of all the emails sent over Benchmark. It gives open rates, bounce rates, unopened rates, unsubscribe rates, and abuse complaint rates in a very systematic manner.
Return to navigation