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BenchmarkONE

BenchmarkONE
Formerly Hatchbuck

Overview

What is BenchmarkONE?

Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

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Recent Reviews

TrustRadius Insights

Hatchbuck has gained popularity among users who have made the switch from HubSpot, as it offers a cost-effective solution for both CRM and …
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Poor Experience

1 out of 10
May 13, 2020
We are a solo financial planning practice and hired BenchmarkONE (Hatchbuck) to automate marketing email campaigns to prospective clients.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (29)
    4.3
    43%
  • Lead scoring and grading (29)
    4.3
    43%
  • Email deliverability reporting (28)
    3.3
    33%
  • Lead nurturing automation (29)
    3.2
    32%
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Pricing

View all pricing

Lite

$0

Cloud
per month

Pro

$0

Cloud

Agencies

Special Pricing for Qualifying Agencies

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.hatchbuck.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

5.2
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

4
Avg 7.2

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.5
Avg 8.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

3.9
Avg 7.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

3.7
Avg 7.2

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

5.5
Avg 7.1
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Product Details

What is BenchmarkONE?

BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

Marketing Automation Features

Email & Online Marketing Features

  • WYSIWYG Email Editor
  • Automated Email Responses
  • Triggered Email
  • Scheduled Emails
  • Delivery Tracking
  • Drip Email Marketing
  • Forms
  • Mobile Optimized

Lead Management Features

  • Marketing Lead Database
  • Lead Segmentation
  • Lead Nurturing/Multi-touch Campaigns
  • Lead Scoring and Grading
  • Online Behavior Tracking
  • Automated Sales Alerts and Tasks
  • CRM Integration (Data Sync)
  • Lead Lifecycle Workflows
  • Custom Fields
  • Landing Pages

Social Marketing Features

  • Social Profiles

Reporting & Analytics Features

  • API / Integrations
  • Data Import & Export

Platform & Infrastructure Features

  • API / Integrations
  • Data Import & Export

All-in-One/Other Features

  • E-commerce/Shopping Cart

For B2C customers, BenchmarkONE integrates with Bigcommerce, Shopify and WooCommerce through their Zapier API integration.

BenchmarkONE Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

BenchmarkONE Video

Visit https://hatchbuck.wistia.com/medias/30j8c5t4gi to watch BenchmarkONE video.

BenchmarkONE Integrations

BenchmarkONE Competitors

BenchmarkONE Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

BenchmarkONE starts at $0.

GreenRope, Ontraport, and Jumplead are common alternatives for BenchmarkONE.

Reviewers rate A/B testing and Mobile optimization highest, with a score of 8.9.

The most common users of BenchmarkONE are from Small Businesses (1-50 employees).

BenchmarkONE Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)100%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)0%
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Comparisons

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Reviews and Ratings

(50)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Hatchbuck has gained popularity among users who have made the switch from HubSpot, as it offers a cost-effective solution for both CRM and Marketing Automation needs. Users have implemented Hatchbuck primarily for segmentation of lists, contact scoring, email marketing, and sales pipeline management. This versatile tool supports sales, marketing, and customer service teams by providing features such as forms, automated campaigns, and tasks that help follow up and nurture sales leads. It also serves as a CRM to track and record details on users, send targeted emails and campaigns, and ensure each customer receives the necessary attention. With its automated campaigns, email templates, and drag-and-drop email builder, Hatchbuck enables businesses to effectively onboard new customers and follow up with existing ones. The software streamlines the recruiting process by allowing for automation and efficient communication with stakeholders. Users find great value in reaching out to large volumes of prospects and clients simultaneously through Hatchbuck, ensuring information is dispersed in a controlled and measurable manner. The software's ability to store customer and prospect databases helps nurture leads through emails and campaigns, while enabling easy contact with customers through newsletters and special announcements. By using Hatchbuck to engage prospects searching for marketing automation expertise, users are able to have educated conversations based on tagged interests. With its ability to replace disconnected CRMs and basic email marketing tools while still providing valuable functionality at an affordable rate, Hatchbuck has become an essential tool for many businesses. Its automated emails, campaigns, tasks, and analytics allow users to easily track communications and reach out to a mass audience. From keeping contacts organized to creating automated email campaigns based on tag/segmentation criteria, Hatchbuck simplifies workflows for better client engagement. The software has found particular use with sales teams who rely on it to keep contact information in one place, progress prospects through the marketing and sales funnel, and ensure the smooth functioning of daily operations. Hatchbuck's ability to track leads and sales, automate the sales process, and allow for dynamic list segmentation has made it a versatile tool across various departments, including marketing, recruiting, and selection departments. Users have found Hatchbuck to be the lifeblood of their businesses, providing essential functions for success. Whether it's used as a CRM, an automated marketing platform, or both, Hatchbuck offers powerful features that cater to the needs of marketing and sales teams. It helps manage marketing lists by automatically unsubscribing bounced emails and tracking recipient actions to target specific messages. The software provides better measurement of email campaign success compared to other tools like ZoHo. Hatchbuck serves as a cloud-based platform for CRM, Digital Sales, and Content Marketing needs. Users rely on Hatchbuck to track sales pipelines and contact information for current and potential customers, especially when working outside the office. Hatchbuck is praised for its affordability, great customer support, ease of use, and features. It is widely used by marketing and sales departments as a CRM and email tool. With options for marketing automation and customer relationship management through automated campaigns, notifications, and pipelines, Hatchbuck has become a go-to solution for organizations across industries. It offers the ability to nurture leads, manage customers, and automate tasks without requiring a full-time staff. Inside and Outside sales teams utilize Hatchbuck to track projects, leads, closed deals, and new contacts. It is also utilized to expand databases and automate marketing email campaigns in financial planning practices.

In summary, Hatchbuck has proven itself as a valuable tool in various use cases. From streamlining sales processes and nurturing leads to managing customer relationships and automating marketing tasks, Hatchbuck offers a range of features that cater to the needs of businesses across industries. Its affordability, user-friendly interface, and robust functionality have made it a popular choice among users who seek an all-in-one solution for CRM and Marketing Automation needs.

Useful Campaign Tracking: Many users have found the software's ability to connect campaigns, deals, and other elements very useful, allowing for a holistic view of their marketing efforts and effective tracking of end-users.

Clear and Simple Reports: Users appreciate the simplicity and clarity of the reports generated by the software, making it easy to understand the data presented and make informed decisions. Several reviewers have mentioned this as a positive aspect.

Helpful Task Feature: The tasks feature is found to be helpful in following up with customers, ensuring that no customer falls through the cracks and helping users stay organized. Some users have specifically praised this feature for its effectiveness in task management.

Limited Marketing Analytics: Some users have expressed dissatisfaction with the marketing analytics reports provided by Hatchbuck, particularly in areas such as competitor website ranking and SEO recommendations. They feel that these features need improvement to provide more comprehensive insights for their marketing efforts.

Lack of Integration Options: Several reviewers have mentioned that they would like to see a real WordPress plugin and built-in landing pages in Hatchbuck, instead of having to integrate with several different providers. They find the current integration process cumbersome and prefer a more streamlined approach within the platform itself.

Limited Customization Options: Users appreciate the recent updates to reporting metrics and email composers in Hatchbuck, but some have mentioned that they desire even more customization options and design choices. They feel that additional flexibility would allow them to tailor their campaigns and emails according to their specific branding needs.

The user reviews recommend BenchmarkOne for contact management and email campaigns. Users also suggest using the API feed, especially for tech companies, and incorporating BenchmarkOne into marketing strategies. Additionally, it is recommended to ask questions to ensure the software meets organizational needs. For small businesses, Hatchbuck is recommended for lead management and email automation. Users appreciate Hatchbuck's high-end features at a reasonable price and suggest comparing different CRM options before choosing Hatchbuck. It is also recommended to take advantage of Hatchbuck's support and resources. Users find Hatchbuck worth trying out for its ease of use and customer tracking features. It is suggested to take advantage of training and support provided by Hatchbuck. Hatchbuck is also praised for its multiple features and contact management capabilities. In terms of affordability, Hatchbuck is recommended as a good alternative to HubSpot. Users suggest taking the time to set up and learn how to use Hatchbuck effectively. For lead generation purposes, it is recommended to use Hatchbuck and choose it for its ease of use and good customer service.

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Amanda Layman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Hatchbuck across my whole organization (we're a small team of 2). We use it for keeping all of our contacts in one place, tagging/segmenting our contacts, and creating and deploying automated email campaigns. It makes it easy to keep track of contacts generated from different channels -- for example, I have zaps in Zapier set up so that all contacts from my website and lead gen tools are all automatically imported and tagged to Hatchbuck. Hatchbuck is also making it easy for me to reach different groups of contacts with unique messaging (for instance, I won't send the same email messages to my cold leads that I send to my warmer ones, and this is all automated).
  • Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
  • Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
  • Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
  • Customer service. Their team is really stellar and they really care about their clients!
  • Servers. Their servers are a little slow sometimes, making it a bit painful to make changes/saves.
  • I may be nitpicking, but I don't like having to click multiple times to confirm something. I'd rather their interface require one click for most actions and have an unobtrusive "undo" dialog box that pops up in case you didn't mean to make a change.
It's great for SMB agencies who want to track their sales/marketing pipeline and do email automation and contact management in the same place. Possibly larger e-Commerce businesses might not want to use Hatchbuck, since it seems to cater more toward agencies or smaller businesses. It's also great if you're on a budget - they're really robust for the price.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're using Hatchbuck as a CRM for clients that are just starting with their marketing automation and want to integrate sales and marketing, without having to pay premium prices. It's used mostly by marketing and sales departments since it provides great options for marketing automation and customer relationship management through automated campaigns, notifications, pipelines and many others.
  • It's very user-friendly and easy to navigate
  • All automation is based on the tag system, making it very easy to set any nurturing campaign
  • They have an excellent support team! Quick to respond and find a solution.
  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
Hatchbuck is a great tool if you're looking for a budget-friendly CRM option. It's easy to set up and fairly easy to navigate. Keep in mind that you will need additional tools for landing pages and social media. But even with the additional tools, the price of the software beats many other CRM solutions. This would be my #1 recommendation for anyone that's starting with their CRM efforts.
Stacy Isermann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
My company utilizes Hatchbuck to make new and existing contact with clients. We use the automated emails, campaigns, tasks, and analytics to track our communications. It's great for reaching out to the masses in one step!
  • Simple email construction for content
  • Easy to set up campaigns and mass emails
  • Ability to automate systems
  • Easy tracking of all emails - so important for communicatin and follow up
  • Would be nice to have social media links and other we links set up for easy selection
  • More variety for content email templates
  • Periodically send out content ideas for startups that have problem making multiple campaigns
We make use of Hatchbuck software on a daily basis. It's a great communication tool for us!
Donald G. Purdy, M.A. | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've been using Hatchbuck since the middle of last year and it has literally been a game changer for me. It has enabled me to automate a lot of my recruiting, which has saved me a great deal of time and has made for a much more efficient and effective operation. I'm now able to communicate relevant content to my stakeholders on a regular basis, eliminating certain prospects from falling through the cracks. I also know clearly how many prospects I have in my sales funnel and exactly what stage they are at in the process. Night and day from my previous CRM!
  • The online forms capability has been amazing. I'm able to connect my landing page to Hatchbuck and a prospect's information is automatically transferred into a record, eliminating data input time, once they click submit.
  • I use the campaigns feature quite a bit. In fact, I'm running 12 now and will be developing a few more.
  • Notifications and Tasks. Notifications have been important to me by letting me know when prospects hit a certain threshold or level of interest. Once notified, I can follow up with. Tasks enable me to connect with certain people in meaningful ways to enable we keep their top of mind awareness.
  • It took me a few months but I also use the Deals feature. I established quite a few stages for each deal and I'm able to track how many "hot" prospects I have and where they are in the sales funnel. I didn't have this capability before I started using Hatchbuck.
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
It is very easy and intuitive to use and I think is best suited to a smaller company. Although it suits my needs quite, quite well, I'm not sure how its functionality would translate into a larger company with more complex operations. A company may want to ask about Hatchbuck's reporting function, which may not be robust enough for some.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Hatchbuck has been a godsend. We switched from HubSpot.

While Hatchbuck does not have all the bells and whistles of other marketing automation softwares, it serves as a CRM and Marketing Automation tool that allows our small business clients to do inbound marketing at an affordable rate, while not compromising quality of delivery.

We mainly implement Hatchbuck for:

  • Segmentation of lists
  • Contact scoring
  • Email marketing
  • A sales pipeline management
  • Real people on the support team.
  • Unparallelled support and communication with agency partners.
  • Email marketing and lead scoring.
  • Integration with many other applications via Zapier.
  • Marketing analytics reports beyond email could be improved. (i.e. Competitor website ranking, seo recommendations, etc.)
  • A real WordPress plugin would be awesome
  • Built-in Landing pages. Currently you have option to integrate with several providers.
  • Not ideal for enterprises requiring ERP- level software.
  • Not a great e-commerce solution.

Perfect for service based business [insurance, realtors, plumbers, etc.], small companies where lead generation is essential [ manufacturers, distributors, Chamber of Commerce, etc.]

Non-profit organizations are a great fit due to the cost of entry and list segmentation features within Hatchbuck.
David Gurian | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Hatchbuck across the whole organization to automate content downloads from leads and customers. It is also our primary CRM and marketing automation tool. The automation has greatly helped reduce the amount of day to day involvement for download requests.
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
  • The product's social media integration is still developing and growing.
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
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