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Microsoft Advertising

Microsoft Advertising
Formerly Bing Ads

Overview

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…

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Recent Reviews

Microsoft is HORRIBLE

1 out of 10
December 12, 2023
Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 …
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Avoid! Not Recommended

1 out of 10
March 08, 2022
I signed up to use Microsoft Advertising to advertise my online boutique. I was initially just trying it out. Within a month, my site went …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is SE Ranking?

An SEO toolset for agency and in-house pros.

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Product Demos

Alexa interaction with Microsoft Cortana Demo

YouTube

Microsoft Advertising demo

YouTube

Microsoft Advertising Retail Day, Munich - 29 August 2019

YouTube
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Product Details

What is Microsoft Advertising?

Microsoft Advertising Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.

Reviewers rate Ad dashboards highest, with a score of 1.

The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(141)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Ellen Evans | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I work for a company that has infomercials and a direct b2c website as well as the major b2b clients in the home improvement industry. We use Bing Ads as part of our overarching PPC strategy. This targets people on the Bing, Yahoo, and AOL networks that may not use Google. We see very good results on Bing Ads. We are a traditional Ecomm strategy based on MER.
  • Higher ROAS for my company.
  • Reaches people not on the Google Network.
  • Is large enough to still be run by our Agency, but friendly enough that internal reporting is not difficult.
  • Support is stellar (I use chat support).
  • Linking and unlinking agencies is difficult.
  • Admin settings are easy to change and there are no checks and balances to recover ownership.
  • No easy integration with Google Analytics (have to use Doubleclick, Kenshoo, etc.).
It's great to capture traffic for anyone not on Google. For us, a lot of our demographic uses these search engines still. We see a higher ROAS from these ads because it's more suited for our company. If you have to budget and can spread your spend, I definitely recommend Bing Ads.
  • We have a higher ROAS on Bing Ads than Google Ads.
  • Bing Ads is a little slower at bidding recommendations and algorithms.
  • CTR for us is much higher than Google.
We use Google Ads, Amazon Advertising and Bing Ads. Amazon has the best return for us by far, but Bing Ads outperforms Google Ads for us. Google obviously reaches many more people than Bing, but we are a traditional company working on MER/ROAS. We will continue to use Bing Ads.
They were able to screen share and resolve my issue. On a later issue, they were able to solve my access problem. I have never left a chat support session without resolving my issue. They have always been nice, knowledgable, and courteous. We do not have a dedicated support team like we have Google reps.
No
They can screen share! This saved me when we switched agencies and we were having access issues. I love that they could see what I was seeing, it helped out so much since there was a permission issue. Since I wasn't a super admin I lost access to our accounts for a moment! It was scary! They helped me out, though, and restored my access.
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