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Microsoft Advertising

Microsoft Advertising
Formerly Bing Ads

Overview

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…

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Recent Reviews

Microsoft is HORRIBLE

1 out of 10
December 12, 2023
Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 …
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Avoid! Not Recommended

1 out of 10
March 08, 2022
I signed up to use Microsoft Advertising to advertise my online boutique. I was initially just trying it out. Within a month, my site went …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Alexa interaction with Microsoft Cortana Demo

YouTube

Microsoft Advertising demo

YouTube

Microsoft Advertising Retail Day, Munich - 29 August 2019

YouTube
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Product Details

What is Microsoft Advertising?

Microsoft Advertising Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.

Reviewers rate Ad dashboards highest, with a score of 1.

The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(142)

Attribute Ratings

Reviews

(1-25 of 63)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Better return per dollar spending than google, that allows us to work with a smaller budget and still get good returns.
  • It was simple to set up so we didnt have to spend resources in engaging a third party to do our advertising for us.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Microsoft Advertising brings business to the company, through significant sales.
  • Microsoft Advertising improves our brand reputation, drawing more customers.
  • We conduct pulse surveys through the application without incurring more costs.
Missy Geyer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
Lee L Kennedy | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • It has provided a small bump in revenue, with decent ROI.
  • It does not run as well as Google Ads, so sometimes ROI can be problematic.
  • It covers part of the search market that Google Ads cannot cover.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Microsoft advertising attracts more audiences and clients in our company, making us have more sales and revenue.
  • Also, Microsoft advertising creates a working relationship, with different persons and this brings teamwork and positive performance.
  • Lastly, Microsoft advertising reduces the extreme marketing fee that business requires from other marketing sources.
March 11, 2020

Bing Ads Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Traffic differences have declined on syndicated network and hurt our goals.
  • Positive is that it supplies an additional source of traffic to Google
  • CPC is generally lower than Google so we can monetize better
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Bing Ads has helped to drive more relevant traffic to our site.
  • By investing in Bing Ads, we have been able to top the results via the paid portion of Bing search results.
  • Bing Ads has also helped us to extend our reach and drive additional traffic to our website
Vincent Misiewicz | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Not surprisingly, branded campaign ROI is comparable to other search platforms.
  • E-Commerce shopping campaigns are very difficult to gain a positive ROI, even after implementing structures that have proven successful on Google.
  • We've seen very poor quality traffic from select Bing/Yahoo search partner networks, to the point where we requested a refund on spend as ads were showing on spammy link farm sites.
Austin Voigt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Bing drives a higher per-dollar ROI than Google because its traffic is cheaper (around 30-50% cheaper CPCs).
  • However, Bing also drives less overall revenue, because it has less available traffic volume (around 30% of the traffic compared to Google).
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