TrustRadius
Bizible is a marketing attribution and analytics platform from the company of the same name in Seattle, Washington.https://dudodiprj2sv7.cloudfront.net/product-logos/RE/V1/JQBNUSURVI31.PNGMarketoMulti Touch Attribution on Steroids2018-12-06T23:40:01.316ZBizable is being used to provide marketing insight and ROI reporting. Bizable allows us to track interactions across channels regardless if it's property - so we can see how many touches it takes before a person becomes "known". We also use it to track interactions on an account basis to support our ABM programs.
[It's] Multi touch attribution on steroids.,Tracking and reporting on buyer journey,Customizable shopping cart (when shopping cart is gated),9,Being able to determine the buyer's journey across channel
True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.,3,1,Multi-Touch Attribution
ABM ReportingMelissa DaviesBizible is the Best2018-11-16T18:20:23.479ZI am part of the marketing team who manages Bizible for our organization. Marketing uses it primarily for reporting, specifically around how different channels influence our pipeline. The tool itself provides great insight into what's working and what's not, as well as helping us to identify trends and patterns. It is fairly easy to use, and as new integrations to different ad platforms are added, it's getting easier and easier. In addition, our rep Graeme, is so helpful and easy to get in touch with. Whenever we have questions, he responds right away! I will be curious to see how the Marketo integration influences the product.,Full circle reporting. This is notoriously important in marketing, and this tool makes it possible.
Great dashboards in Salesforce. With visual ways to see the data, everyone can understand it easily.
Creative ways to track different things (e.g. content performance). Again, it's so important to track performance of all elements of marketing, and this tool makes it possible.,Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
Some elements of the system are less user friendly, such as adding channels.,9,It's now possible to evaluate all channels and their performance. It makes it so much easier to justify our programs and make changes as needed.,Marketo, LeanData Lead2Account Matching Engine, EngagioMichelle OliphantGreat tool for multi-touch attribution!2018-11-23T18:16:36.821ZWe use Bizible to track marketing activity and for multi-touch attribution of marketing touchpoints.,Marketing attribution
Multi-touch attribution models
Marketing analytics,Building custom reports can be difficult,10,Better insight into our marketing channels and their effectiveness
Helps us optimize channels to achieve better ROI on our marketing spend,HubSpotTherese FlanneryAttribute your marketing2018-03-15T20:32:17.788ZBizible is being used by our Marketing and Sales departments to monitor what leads come in from what channel. This helps our Sales team to follow up with their leads in a more personalized way. This also helps Marketing put budget into our best performing channels, and also allows us to bring reporting back to management and finance to show what campaigns are working best.,Attribute inbound leads to a specific channel. This helps us see which channels perform best for our business.
Attribution reporting. I can use Salesforce reports to apply different attribution models to different touchpoints and have my percentage and revenue automatically calculated.
Paid ad optimization. Bizible automatically pulls in paid ad spend and calculates ROI.,Bizible's attribution window is only 30 minutes, so if a lead takes longer than 30 minutes to fill out a form, the attribution is incorrectly given to Web Direct.
Bizible's dashboard is not very helpful for reporting other than paid ad spend. Their dashboard is not a waterfall model.
Out of the box native Salesforce reporting still needs to be fully customized.,8,We are able to prove that a certain amount of won deals are attributed back to not only Marketing, but Marketing Channels. This way we can prove that with more budget, we can do better.
We have a lot of leads that are attributed to direct web visits, however we know they are not -- it's just due to an attribution timeout.
It's difficult to teach others how to use Bizible if they don't know Salesforce.,BrightFunnelSarah MayerMake Intelligent Decisions with Bizible2017-11-09T22:17:30.314ZBizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation. With Bizible data, we've also been able to set up content attribution reports in Salesforce to shine light on which of our blog posts and resources contribute to lead to opportunity conversion.,Attribution models - there are several ways to look at the data, and Bizible's first touch, lead creation, full path, custom, etc. attribution models are very easy to switch back and forth between.
Integration with Salesforce - It's a seamless set up and fully integrated into Salesforce reports.
Slick graphics and easy to understand summary data. You don't always have to wade through spreadsheets to get the answers you need.,Customer resources - There used to be a great Bizible University page we could reference with training videos that linked from our instance. It's no longer there, and we've been unable to locate it since.
Initial offline channel set-up - This wasn't an intuitive process for us and we struggled a bit getting it set up - even with help from our customer success manager. Having a video to reference, or examples to see would have helped us wrap our heads around the end result we were working towards. Once it clicked with us, we got it going and it all fell in to place, but it took us awhile to get there.,10,We are a small organization - any help in prioritization makes a big impact on our business. We know precisely which channels are performing, which assets are performing, and which ones aren't. We can make intelligent decisions about what to retire, what to update, and where to focus our energy and dollars moving forward.,Marketo, Synthio, SocedoVerified User
Unspecified
Bizible
19 Ratings
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