Bizible

Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency.

For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.

Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.

Bizible is well suited for high touch, long sales cycles. It is ideal for deals with multiple stakeholders on the prospect side, and enterprises which use many different marketing channels ranging from digital to physical. I imagine it is not particularly useful when dealing with a first touch heavy transaction (high volume/low-cost interactions).

Bizible is well suited if you want to figure out which marketing programs/tactics are actually contributing to revenue, and if the return justifies the expense. Example, Initially we might do a tradeshow and only have 4 leads come from it. On the surface, it looks poorly but using Bizible we can see that these helped produce $2 million in revenue. This might be compared to a PPC campaign, which produced 100 leads, but only $100K in revenue was produced. We have a little more complex marketing setup and many of our channel partners can't report into our Salesforce instance, so it makes it difficult to track how effective these efforts are from a revenue standpoint. As mentioned, the Discover section isn't as helpful to me in campaigns, as I feel like I have to send it to marketing ops and tie it with other data to get the insights I need. Initially, I thought it would be a fairly robust self-serve item, but this didn't turn out to be the case.

Bizible is fantastic for gaining an understanding of every touchpoint that takes place across the entire sales cycle. It helped us to expand from using a last-touch model to see what other channels and content had a large impact that helped drive a lead to become an opportunity.

Bizible is great for providing better visibility and attribution to our demand generation team. This helps us know which leads are coming from which channels (paid, email, review sites, organic search, etc). We're able to better allocate our spend and optimize the channels that are providing the highest ROI and most recurring revenue.

I would recommend Bizible when trying to find a solution for marketing attribution. What Bizible has that its competitors don't is the ability for website tracking so you can see insights from your website in Salesforce, which is great for condensing reporting.

If you are marketing across different channels - Paid Search, Organic Search, Programmatic Display, Email, Third-Party, etc., in order to properly evaluate if its working and what are the highest performing buyer journies and ROI - specifically multi-touch - you need Bizable otherwise you are really only able to see what they did after they were known vs. what drove them to become known.

Bizible is great when you have multiple marketing channels and want to track their effectiveness throughout the funnel. If you don't use many channels or market to prospects at different stages of the funnel, there is not as much need for multi-touch attribution.

For our use case, where we are attempting to justify our programs and spending, Bizible is really the best tool. I highly recommend it.

For marketing departments pushing multi-channel campaigns and are utilizing UTM parameters and accurate reporting, this tool would help you to attribute dollars to your campaigns. This is not a tool for smaller companies who aren't reporting on these metrics.

Vanity metrics - opens, clicks, webpage view - don't cut it anymore. They never really did. Bizible provides actionable, meaningful data that impacts our business. We can fine tune channels, see which assets are performing and which aren't, and intelligently prioritize where we need to focus on making updates or adjustments to our offerings.

Bizible is good for any B2B company looking for marketing attribution, especially how all elements of marketing spend affect purchase decisions. This allows spend that is targeted through the entire purchase funnel to get rolled into ROI calculations.