Bizible
Bizible
Bizible
Overview
What is Bizible?
Bizible is a marketing attribution and analytics platform from the company of the same name in Seattle, Washington.
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.bizible.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Demos
Bizible Overview
02:15
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Bizible?
Bizible from Marketo, an Adobe company, is marketing attribution software that is used by B2B marketers to measure and optimize marketing by revenue.
Bizible Features
- Supported: Multi-touch B2B marketing attribution
- Supported: Omnichannel attribution, e.g. online and offline channels
- Supported: Functional dashboards, e.g. paid search, CMO, etc
Bizible Screenshots
Bizible Video
Learn about Bizible's B2B marketing attribution solution and how it can help your company in this explainer video.
Bizible Integrations
- Salesforce.com
- Optimizely Web Experimentation
- Pardot
- Adobe Marketo Engage
- SnapEngage
- Olark
- Google Ads (formerly AdWords)
- Google Marketing Platform (formerly DoubleClick)
Bizible Competitors
- Google Analytics
- Full Circle Insights
- Convertro (discontinued)
Bizible Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Bizible is a marketing attribution and analytics platform from the company of the same name in Seattle, Washington.
Google Analytics and Full Circle Insights are common alternatives for Bizible.
The most common users of Bizible are from Mid-sized Companies (51-1,000 employees).
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October 31, 2019
Bizible Offers Great Insight Into Attribution Sources
Bizible was used by the marketing, sales and business operations teams to determine the life cycles of prospects and new customers. This helped us answer questions about the journey prospects would take, and the average timeline of that journey, before they signed on with us. Previously, we didn't have much insight into the process and the attribution model only account for first and last touch, so Bizible was able to provide us with a more holistic view.
- Providing insight into the behaviors of prospects and clients.
- Allowing us to choose the attribution model that works best for our organization.
- Giving us data to show which campaigns and efforts were making an impact during the buying cycle.
- We could only look at activity at the contact level, but we really wanted to be able to see activity at the account level.
- The ROI dashboard could be a little more user-friendly with easier filtering functionality.
- It would be great if they had more integrations so we could get a more holistic view across all efforts, but that is most likely in the works.
We use Bizible to provide a more complex understanding of marketing attribution beyond a first touch model. Bizible integrates into our CRM campaign data to assess the value of a particular campaign against revenue yield. Therefore, Bizible redistributes the ROI (or, more appropriately distributes the ROI) of our marketing programs across campaigns which gives us a better platform for understanding the ROI of an individual plays, and which combinations of plays are most effective at yielding revenue from our growth programs. Our business model and the product has long, large deals at very large companies, and understanding efforts even against a relatively small sample size is immensely useful in optimizing our growth spend.
- Bizible has a robust SDFC integration.
- Bizible has several attribution models which can be deployed to suit your enterprise's own particularities.
- Bizible allows you to look at the micro view (IE, understand attribution for a given opportunity) but also macro views (which types of campaigns are most effective).
- Bizible doesn't backtrack particularly well- so it takes several months or quarters after implementation to get a firm grasp of your attribution.
- Bizible's SFDC widget is slow loading.
- Any analytics product can be misused to narrow a story or tell a biased one- and Biz is no exception.
June 04, 2019
Bizible is a great tool, but be mindful of the setup and a potential need for data visualization software
We use Bizible to help tie marketing efforts to revenue. Before, we were having difficulty connecting which efforts actually produced how much revenue, and what influenced revenue. Marketing ops brings this tracking into Tableau to help show ROI in reports so all stakeholders can see what is working and what isn't.
- Ability to create custom campaign tracking for attribution.
- Ability to use different attribution models to answer different marketing questions.
- Their customer support is helpful.
- There was a pretty steep learning curve to implement what our company needed.
- The "Discover" section of Bizible isn't as useful as we had hoped. We really need something like Tableau to tell the story.
April 04, 2019
Best multi-touch attribution platform
Bizible is being used to gain a better understanding of all touchpoints that occur during the customer journey to see how those tie to the sales cycle. It is being used by the Marketing organization currently, but will be expanded out to additional departments over time. The business problem it addresses is to better understand what channels, content, and more have the most and least impact to company revenue.
- Reporting
- Transparency
- Customer success/onboarding
- More detail in Discover dashboard
- Simplify report setup
- More APIs
March 13, 2019
Amazing Tool for Lead Attribution
Bizible is helping our organization better identify where our leads are coming from. We're able to track online touches better and have better attribution to channels. It's helping us know which paid channels/campaigns are actually performing and how our organic channels are performing. With better visibility, we're able to scale faster, make more informed decisions, and fix things quicker than before.
- Organic search attribution.
- Improved logic for multi-channel attribution.
- Integrates easily with SalesForce.
- .You need time to fine tune the system
- We still haven't been able to setup multi-touch attribution.
- Large data sets can slow the program down.
January 23, 2019
Learn what marketing channels are actually working
We use Bizible on the marketing side of the house to help with reporting and marketing attribution. Recently we standardized our reporting and focus on a few key reports in Bizible rather than trying to look at everything. We understand in the marketing organization that to close a prospect multiple touches are needed and Bizible helps us report on those touchpoints and see the ROI from channels and campaigns.
- Marketing Attribution.
- In-depth reporting.
- ABM functionality.
- Great customer support and training.
- Standardized out of pocket reporting.
- Cost analysis.
- Cohorted data.
December 06, 2018
Multi Touch Attribution on Steroids
Bizable is being used to provide marketing insight and ROI reporting. Bizable allows us to track interactions across channels regardless if it's property - so we can see how many touches it takes before a person becomes "known". We also use it to track interactions on an account basis to support our ABM programs.
[It's] Multi touch attribution on steroids.
[It's] Multi touch attribution on steroids.
- Tracking and reporting on buyer journey
- Customizable shopping cart (when shopping cart is gated)
November 23, 2018
Great tool for multi-touch attribution!
We use Bizible to track marketing activity and for multi-touch attribution of marketing touchpoints.
- Marketing attribution
- Multi-touch attribution models
- Marketing analytics
- Building custom reports can be difficult
November 16, 2018
Bizible is the Best
I am part of the marketing team who manages Bizible for our organization. Marketing uses it primarily for reporting, specifically around how different channels influence our pipeline. The tool itself provides great insight into what's working and what's not, as well as helping us to identify trends and patterns. It is fairly easy to use, and as new integrations to different ad platforms are added, it's getting easier and easier. In addition, our rep Graeme, is so helpful and easy to get in touch with. Whenever we have questions, he responds right away! I will be curious to see how the Marketo integration influences the product.
- Full circle reporting. This is notoriously important in marketing, and this tool makes it possible.
- Great dashboards in Salesforce. With visual ways to see the data, everyone can understand it easily.
- Creative ways to track different things (e.g. content performance). Again, it's so important to track performance of all elements of marketing, and this tool makes it possible.
- Some of the input of cost is tedious, though it's getting better. Formerly there was only the AdWords integration and no social, though social is being adding over time.
- Some elements of the system are less user friendly, such as adding channels.
March 15, 2018
Attribute your marketing
Bizible is being used by our Marketing and Sales departments to monitor what leads come in from what channel. This helps our Sales team to follow up with their leads in a more personalized way. This also helps Marketing put budget into our best performing channels, and also allows us to bring reporting back to management and finance to show what campaigns are working best.
- Attribute inbound leads to a specific channel. This helps us see which channels perform best for our business.
- Attribution reporting. I can use Salesforce reports to apply different attribution models to different touchpoints and have my percentage and revenue automatically calculated.
- Paid ad optimization. Bizible automatically pulls in paid ad spend and calculates ROI.
- Bizible's attribution window is only 30 minutes, so if a lead takes longer than 30 minutes to fill out a form, the attribution is incorrectly given to Web Direct.
- Bizible's dashboard is not very helpful for reporting other than paid ad spend. Their dashboard is not a waterfall model.
- Out of the box native Salesforce reporting still needs to be fully customized.
November 09, 2017
Make Intelligent Decisions with Bizible
Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation. With Bizible data, we've also been able to set up content attribution reports in Salesforce to shine light on which of our blog posts and resources contribute to lead to opportunity conversion.
- Attribution models - there are several ways to look at the data, and Bizible's first touch, lead creation, full path, custom, etc. attribution models are very easy to switch back and forth between.
- Integration with Salesforce - It's a seamless set up and fully integrated into Salesforce reports.
- Slick graphics and easy to understand summary data. You don't always have to wade through spreadsheets to get the answers you need.
- Customer resources - There used to be a great Bizible University page we could reference with training videos that linked from our instance. It's no longer there, and we've been unable to locate it since.
- Initial offline channel set-up - This wasn't an intuitive process for us and we struggled a bit getting it set up - even with help from our customer success manager. Having a video to reference, or examples to see would have helped us wrap our heads around the end result we were working towards. Once it clicked with us, we got it going and it all fell in to place, but it took us awhile to get there.
March 21, 2017
Solid B2B marketing software
Bizible is being used as the underpinning for all of our marketing analytics. From Salesforce integration that allows individual sales reps to see interactions, to ROI reporting on marketing spend, to deeper analytics to drive optimization. Bizible is primarily used by the marketing department, but has impact across all of the company. They deliver on B2B marketing analytics and multi touch attribution, both of which were key drivers of our decision making.
- Multi Touch Attribution
- B2B Marketing
- Customer Support
- UI
March 14, 2017
Bizible Removes a Marketer's Blindspots
I own the digital marketing for my company and recommended implementing Bizible to get more granular attribution tracking for our digital campaigns. The things that attracted me to Bizible were 1) true first touch attribution capabilities via the web script 2) a direct integration with Google AdWords to get attribution down to the keyword level 3) having several different attribution models at our fingertips 4) having the data live and report on directly within our SFDC environment. Bizible has allowed me to optimize my digital marketing dollars to create a full funnel strategy, reduce our advertising cost per lead, and increase deal velocity. Bizible is currently only used by the digital team, whereas the rest of the team uses standard SFDC campaign reporting and attribution via an SFDC app called Magic Robot. We are exploring ways to ezpand Bizible beyond just digital though.
- Website tracking and true first touch attribution
- Source tracking and UTM parameter identification/segmentation
- Google AdWords integration
- Being able to integrate with the SFDC Campaign Object
- Easier ways to customize the Channel segmentation rules beyond requesting it from them
- A way to limit the attribution window, i.e., if we only want to credit touchpoints within X number of days prior to Opportunity creation