Bizible Reviews

Bizable is being used to provide marketing insight and ROI reporting. Bizable allows us to track interactions across channels regardless if it's property - so we can see how many touches it takes before a person becomes "known". We also use it to track interactions on an account basis to support our ABM programs.

[It's] Multi touch attribution on steroids.

I am part of the marketing team who manages Bizible for our organization. Marketing uses it primarily for reporting, specifically around how different channels influence our pipeline. The tool itself provides great insight into what's working and what's not, as well as helping us to identify trends and patterns. It is fairly easy to use, and as new integrations to different ad platforms are added, it's getting easier and easier. In addition, our rep Graeme, is so helpful and easy to get in touch with. Whenever we have questions, he responds right away! I will be curious to see how the Marketo integration influences the product.

We use Bizible to track marketing activity and for multi-touch attribution of marketing touchpoints.

Bizible is being used to gain a better understanding of all touchpoints that occur during the customer journey to see how those tie to the sales cycle. It is being used by the Marketing organization currently, but will be expanded out to additional departments over time. The business problem it addresses is to better understand what channels, content, and more have the most and least impact to company revenue.

Bizible is helping our organization better identify where our leads are coming from. We're able to track online touches better and have better attribution to channels. It's helping us know which paid channels/campaigns are actually performing and how our organic channels are performing. With better visibility, we're able to scale faster, make more informed decisions, and fix things quicker than before.

We use Bizible on the marketing side of the house to help with reporting and marketing attribution. Recently we standardized our reporting and focus on a few key reports in Bizible rather than trying to look at everything. We understand in the marketing organization that to close a prospect multiple touches are needed and Bizible helps us report on those touchpoints and see the ROI from channels and campaigns.

Bizible is being used by our Marketing and Sales departments to monitor what leads come in from what channel. This helps our Sales team to follow up with their leads in a more personalized way. This also helps Marketing put budget into our best performing channels, and also allows us to bring reporting back to management and finance to show what campaigns are working best.

Bizible is being used across our organization to monitor channel and campaign attribution and lead to opportunity creation. With Bizible data, we've also been able to set up content attribution reports in Salesforce to shine light on which of our blog posts and resources contribute to lead to opportunity conversion.

Bizible is being used as the underpinning for all of our marketing analytics. From Salesforce integration that allows individual sales reps to see interactions, to ROI reporting on marketing spend, to deeper analytics to drive optimization. Bizible is primarily used by the marketing department, but has impact across all of the company. They deliver on B2B marketing analytics and multi touch attribution, both of which were key drivers of our decision making.

I own the digital marketing for my company and recommended implementing Bizible to get more granular attribution tracking for our digital campaigns. The things that attracted me to Bizible were 1) true first touch attribution capabilities via the web script 2) a direct integration with Google AdWords to get attribution down to the keyword level 3) having several different attribution models at our fingertips 4) having the data live and report on directly within our SFDC environment. Bizible has allowed me to optimize my digital marketing dollars to create a full funnel strategy, reduce our advertising cost per lead, and increase deal velocity. Bizible is currently only used by the digital team, whereas the rest of the team uses standard SFDC campaign reporting and attribution via an SFDC app called Magic Robot. We are exploring ways to ezpand Bizible beyond just digital though.