Leads for new clients in the IT world. We use it to get new clients as well as updating old clients. It is very up to date and helps us excel in our field.
Pros
Gives up to date names and emails.
Has the newest info and deletes the old.
Organization of leads.
Cons
Login could be faster.
Bug fixes.
More companies.
Likelihood to Recommend
For larger companies, it is perfect but sometimes it takes a while for smaller companies or mid-sized to get approved for Lead Accelerator it seems.
In our company LinkedIn Lead Accelerator tool is used by marketing operations department and sales department. Marketing and operations managers are the major users of the tool, we create, setup, run and analyze campaigns. Sales managers mostly rely on the data from the campaigns and continue with nurturing the leads and contact with them.
Pros
Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
I like that it works, the tool really helps you to generate leads.
Cons
It is pretty expensive comparing to other platforms
Reports are not always accurate
When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
Likelihood to Recommend
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
It has really helped us streamline the process of collecting quality leads from LinkedIn saving us hours of time each week.
Pros
It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
Cons
Support, as is typical with tech companies it is difficult to get someone in a timely manner.
Likelihood to Recommend
It is well suited in generating a significant number of inbound leads. However, it is less appropriate for smaller firms who are cost conscious.
I worked with Bizo as a strategic partner. We integrated their data into our SaaS platform and made it available use in cross-channel marketing for a range of clients across many verticals. Bizo data was used to directly target users, as a baseline for modeling, and to identify new target markets.
Pros
Allows you to understand B2B users in a digital environment -- who they are, how the behave, how to target messaging them them.
Allows you to personalize the customer journey based on deep insights into users.
Both the data and the team combine to provide great insight into B2B marketing practices -- allowing you to transfer insight into action.
Cons
As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
Likelihood to Recommend
For anyone doing B2B digital marketing, Bizo should be a partner. They offer both data and media solutions and have a great track record of translating raw data insights into actionable marketing plans that translate into increased revenue.
Bizo is being used to build awareness of our service with the right prospects and generate leads. It is being used by the Biz Dev team and the CEO. It is a great tool to build engagement for a new company.
Pros
Helps retarget our content to the right target.
Helps gen leads
Helps us build relationships with the prospects we want to connect with
Easy to use tool
Cons
I don't have any negative points. I love it as is.
Likelihood to Recommend
It is a flexible platform so I've found it to work for everything I have needed to do for Biz Dev. I have nothing more to add to this question.
