Blacksmith Applications by TELUS Consumer Goods

Blacksmith Applications by TELUS Consumer Goods is a sales enablement and retail execution solution designed for consumer goods companies. It aims to meet the needs of small to large-sized businesses in the consumer goods industry. The platform serves various professionals, including sales teams, retail execution teams, category managers, trade promotion managers, and supply chain managers. According to the vendor, Blacksmith Applications enables businesses to streamline their sales processes, optimize retail execution, and drive overall business growth.

Key Features

TELUS RETAIL EXECUTION: According to the vendor, this feature allows sales teams to connect to centralized systems and streamline sales, merchandising, and delivery interactions at the point of sale. It provides insights by tracking category, brand, and SKU performance against competitors. Integration with TELUS Retail Execution offers a comprehensive solution.

TELUS RAPID IMAGE RECOGNITION: The vendor claims that this feature enables faster and more accurate assessment of on-shelf product availability. It provides actionable insights for immediate corrective action. Integration with TELUS Retail Execution allows teams to perform all tasks in one app, potentially boosting sales team productivity.

TELUS SALES ENABLEMENT: The vendor states that this feature offers comprehensive sales dashboards for a holistic view of the business. It helps build a strong sales pipeline with prescriptive targeting, product voids identification, and white space analysis. The integrated CRM provides actionable insights to initiate sales team response and automate sales processes.

TELUS DATUM: According to the vendor, this feature centralizes product attributes for a single source of truth. It leverages the Global Data Synchronization Network (GDSN) and supports all attributes of the GS1 US Foodservice initiative. This ensures consistent and accurate product information across all channels, potentially enhancing customer experience.