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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud

Overview

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they…

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Recent Reviews

TrustRadius Insights

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (52)
    7.9
    79%
  • API (76)
    7.8
    78%
  • Email deliverability reporting (53)
    7.6
    76%
  • Dashboards (54)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tour of Bloomreach Discovery

app.getreprise.com

Tour of Bloomreach Engagement

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the Drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour historyScreenshot of a Single Customer View detailScreenshot of the Bloomreach Engagement dashboardScreenshot of the Asset managerScreenshot of the Experience managerScreenshot of the Experience manager - banner

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Tealium Customer Data Hub are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing automation highest, with a score of 8.2.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(258)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer interactions. They have found the platform valuable for automating email marketing, conducting A/B testing, and enabling multichannel communication strategies. Customers and reviewers alike have appreciated Bloomreach's ability to track customer sessions, analyze behavior patterns, and create detailed customer profiles to better understand and anticipate customer needs. The Bloomreach Commerce Experience Cloud serves as a centralized CRM platform, playing a crucial role in managing customer data and refining email campaign tactics.

The software has been effectively leveraged for executing sophisticated email campaigns, developing detailed customer profiles, and automating communications to streamline marketing activities. Users have extensively employed the tool for customer data analytics, marketing automation, and personalization to increase the relevance and effectiveness of their marketing efforts. Bloomreach is a trusted resource for email marketing functionalities, web layers integration, metrics analysis, and funnel analysis, offering digital marketing professionals a comprehensive set of tools. It has been instrumental in content management, search optimization strategies, and cross-selling products to optimize online presence and sales strategies.

Ease of Setup: Users have expressed admiration for the platform's drag-and-drop tool and automated scenarios, which streamline the process of setting up Email Campaigns. This feature simplifies creating personalized reports and segmenting customers based on specific criteria, enhancing efficiency.

Insightful Analytics: Customers appreciate the in-depth analytics offered by the platform, providing valuable insights into various use cases. The detailed reporting capabilities and metrics analysis empower users to make informed decisions and optimize their marketing strategies effectively.

Flexible Customization Options: The platform's customization flexibility stands out as a significant advantage according to users. It allows businesses to tailor the system to their unique requirements and seamlessly integrate with third-party systems for enhanced functionality. This adaptability ensures a more tailored user experience, contributing to overall satisfaction with the platform.

Cluttered Interface and Long Load Times: Users have mentioned that the platform's interface is cluttered, lacking beginner-friendly language, and suffering from long load times especially during peak usage hours.

Reporting Learning curve: Some users have expressed confusion in running reports. There has been instances of misreporting and a weak tracking system.

Challenges in Personalization and Coding: Reviewers have found Jinja challenging for personalization efforts, struggling with creating effective personalized content without extensive coding knowledge. Additionally, users have noted difficulties in coding emails and custom scripting on data, highlighting a steep learning curve in these aspects.

Attribute Ratings

Reviews

(1-25 of 51)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I wasn't in the business when it was first set up, but I believe it took several months to get the basics in place. From there, it took approximately 6-12 months to start fully utilising the core features, and a further 6-12 months to expand onto the more advanced capabilities. And I still feel like there's more room to grow, which is great!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It was hard in the early stage. The initial scope was updated and it took about 6 months to start running the platform. However, after this period, the results are the expected ones. I'm sure if from our side we had been able to add more IT resources and follow the initial roadmap of API integration the performance would be the best.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The setup of the search engine itself and its databases was done by the technical team, so I can't comment on that, although I suppose that was quite fast. I handled the setup for the Pixel and I feel like this solution would be very easy to implement if you have a site that's using best practices in using the data layer, Tag Manager, etc. We had an outdated legacy webshop with only custom code and that was less straightforward. This is an area we would have liked a bit more proactive support. My advice: reach out to Bloomreach and set up some time with a technical consultant, it will be worth your investment.
Stuart Mail | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The first project was fully implemented, tested, and [went] live in less than 8 weeks. For major UK banking groups with a target audience of over 4M and over 20 different campaigns, across 4 channels of communications.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Project still ongoing, running now at 6 months. We were able to start proper development within a week. While we were able to start developing components and document types by the 3rd day, it wasn't after a week before we were able to grasp a workflow for our development process.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We did not want to rush with it, so it was a long process, because we took our time the experience it, and we started migrating our campaign activities step by step. However the integration was smooth in my experience, now we are working on the data connection part, we would like to export data from the product to the data warehouse.
March 29, 2022

Love at first sight

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I would say it is a matter of a couple of weeks, but it depends on the people you are working with and their response time as well. The first result usually comes real quick.
March 28, 2022

Bloomreach review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have worked with quite a few vendors/platforms and should note that they provide one of the best combinations of features, integration, and customization options and overall return on all investments made to select, implement, scale, and multiply sales & marketing efforts. Has a user-friendly interface and predefined reporting and workflows make working with large amounts of data relatively simple.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It took us 2-3 weeks. This is our first time using bloomreach, so we have to read documentation and experiment a lot. After 3 weeks it seems to be easier since we already know what to do and the workflow. The documentation really helps us a lot, but I really hope it gives more example for developers documentation.
Martin Neumahr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It took approx. 4 months. Just to be clear, this is super fast. We are outsourcing IT to our agency, after that we needed to manage the team of our CTO, our marketing team, etc. So managing almost 5 teams (Bloomreach team included) during the setup was super hard - but we made it!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It took about a month to get everything up and running.
It also requires periodical updates and reviews to ensure the data model robustness and data quality.
We're struggling a bit with the front-end integration as the JS scripts tend to be heavy and put a strain on the page loading time so we needed to optimize that.
Dominik Pribyla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
This depends based on the structure of a project, but generally, any e-commerce project can be implemented in 2-4 weeks to be up and running. Then it is generally good to have a 1-3 months period to launch individual campaigns and gather the first data. After that, you can build on this, and after 3-6 months, you will have a very good idea of the success of Bloomreach Commerce Experience Cloud based on comprehensive data.
February 04, 2022

Very nice tool

Score 9 out of 10
Vetted Review
Verified User
Incentivized
As we did not purchase it, but implement it at other customers this is hard to answer. But after a few days working with Bloomreach, it was really easy for me to work with this great and userfriendly tool
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