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Bloomreach Commerce Experience Cloud
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Bloomreach Commerce Experience Cloud
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What is Bloomreach Commerce Experience Cloud?
Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and…
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- Setup fee required
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- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Bloomreach Commerce Experience Cloud?
Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of AI-optimization, to enable revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
Bloomreach Commerce Experience Cloud Features
- Supported: Data Enrichment
- Supported: Expandability
- Supported: Multiple Devices
- Supported: Marketing Performance Measurement
- Supported: Predictive Modeling
- Supported: Recommendation Engine
- Supported: Automated Email Responses
- Supported: Building and Personalizing Emails
- Supported: Sending Outbound Emails
- Supported: Manage Email Deliverability
- Supported: Mobile Optimized
- Supported: Landing Pages and Forms
- Supported: Search Tracking and Optimization
- Supported: CRM Lead Integration
- Supported: Automated Alerts and Tasks
- Supported: Online Behavior Tracking
- Supported: Segmentation
- Supported: Marketing Lead Database
- Supported: Budgeting
- Supported: Program Management
- Supported: Social Ads
- Supported: Social Sharing
- Supported: Social Campaigns
- Supported: Social Engagement
- Supported: Basic Reporting
- Supported: Revenue Analytics
- Supported: ROI Analytics
- Supported: Web Analytics
- Supported: Sandbox / Test Environments
- Supported: Customization
- Supported: Workflow Capability
- Supported: User, Role, and Access Management
- Supported: Internationalization
- Supported: Performance and Reliability
- Supported: Data Import & Export Tools
- Supported: Integration APIs
- Supported: Breadth of Partner Applications
- Supported: Omni‑Channel Orchestration
- Supported: Web Optimization Platform
- Supported: Product Recommendations
- Supported: Real-Time Customer Predictions
- Supported: Mobile Push
- Supported: In‑app Messaging
- Supported: Web Push
- Supported: SMS (Text) Marketing
- Supported: Integrations & Webhooks
- Supported: Retargeting
- Supported: Email Marketing
Bloomreach Commerce Experience Cloud Screenshots
Bloomreach Commerce Experience Cloud Videos
Bloomreach Engagement | Transforming customer Experience Into Something Magical
Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — to boost loyalty and revenue in the process.
Bloomreach Engagement | The Platform in Under Three Minutes
Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — boosting loyalty and revenue in the process.
Bloomreach Discovery | Deliver Amazing Search and Merchandising Experiences
Bloomreach Discovery brings a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising so you can deliver the perfect results to your customers.
Bloomreach Commerce Experience Cloud Downloadables
- What is a CDP? Take your business to the next level with a customer data platform
- What is a DXP? A Guide to Digital Experience Platforms (DXPs), and how they can transform your customer experience
- 5 Black Friday E-Commerce Personalization Tips We’ve gathered together expert opinions and top tips for how you can incorporate personalization into your Black Friday 2021 strategy to drive growth, and hit a holiday home run.
- The Definitive Guide to E-Commerce Personalization Bloomreach takes a look at how you can use personalization to unlock commerce growth and how having a connected commerce-driving team is directly correlated with providing a connected commerce experience to customers.
- Key E-Commerce Strategies for 2022 Your guide to Personalization, Cookieless Marketing, and Zero-Party Data
Bloomreach Commerce Experience Cloud Integrations
- Adform FLOW
- Amazon Redshift
- Amazon S3 (Simple Storage Service)
- Amazon S3 Glacier
- Amazon Simple Notification Service (SNS)
- AWS Lambda
- Bazaarvoice
- ChannelAdvisor
- commercetools
- DocuSign
- Dropbox
- Exact Online
- Google Ads (formerly AdWords)
- Google Analytics
- Google BigQuery
- Google Cloud Storage
- Lightspeed eCom
- Lightspeed Retail
- Mailchimp
- Mailgun, from Pathwire
- Mailchimp Transactional Email (Mandrill)
- Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
- Microsoft SQL Server
- MySQL
- Pipedrive
- PostgreSQL
- Salesforce CPQ (formerly SteelBrick)
- SAP Business ByDesign
- SDL Language Cloud
- Sendinblue
- Shopify
- Shopify Plus
- Zapier
- Zoho Subscriptions
- Salesforce Commerce Cloud
- BigCommerce
- MongoDB
- Mailjet, from Pathwire
- Twilio Segment
- Freshdesk
- Trello
- Slack
- Shopware
- ALLMYSMS
- Amazon MWS
- AMQP
- CM Telecoms SMS
- DUN & BRADSTREET
- EBAY
- EDIFACT
- EMAILLABS
- Facebook Ads
- FACEBOOK LEAD ADS
- FACEBOOK MESSENGER
- Google Double Click
- Google PUB/SUB
- Google Spreadsheet
- Google translate
- JDE ORCHESTRATOR
- LIONBRIDGE
- Magento
- MICROSOFT AZURE SQL
- MICROSOFT DYNAMICS 365
- MICROSOFT DYNAMICS AX
- MICROSOFT DYNAMICS NAV
- MICROSOFT ONEDRIVE
- NETSUITE
- OPENAPI
- OUTLOOK
- QUICKBOOKS
- ORACLE RESPONSYS
- SALESFORCE
- SALESPHERE
- SAP R3/ECC
- SENDSAY
- SFTP
- SINCH SMS
- SMARTYSTREETS
- SOAP
- SUGARCRM
- WEBHOOKS
- CSV
- JDBC
- LDAP
- ODATA
- REST API CLIENT
- XML
- ZIP/UNZIP
- FACEBOOK CONVERSIONS API
- UNIONE
- AMAZON ALEXA
Bloomreach Commerce Experience Cloud Competitors
- Adobe Marketing Cloud
- Emarsys
- Tealium AudienceStream
- Twilio Segment
- Optimove
- Dynamic Yield
- Acoustic Campaign (formerly IBM Watson Campaign Automation)
- Bronto Marketing Platform (discontinued)
- mParticle
- Blueshift
- Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
- Insider Growth Management Platform (GMP)
- Magnolia
- Acquia Digital Experience Platform
- Klaviyo
- Braze
- Treasure Data
- Listrak
- Optimizely Data Platform (formerly Zaius)
- Adobe Experience Platform
- Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
- Kentico Xperience
- Sitecore Experience Platform
- Salesforce Marketing Cloud
- Oracle Marketing Cloud
Bloomreach Commerce Experience Cloud Customer Size Distribution
| Consumers | 2% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 45% |
| Enterprises (more than 500 employees) | 23% |
Bloomreach Commerce Experience Cloud Technical Details
| Deployment Types | On-premise, SaaS |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | US, UK, EMEA, DACH, CIS, CEE |
| Supported Languages | English, German, Russian, Dutch, Slovak |
Comparisons
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Frequently Asked Questions
What are Bloomreach Commerce Experience Cloud's top competitors?
Adobe Marketing Cloud, Emarsys, and Tealium AudienceStream are common alternatives for Bloomreach Commerce Experience Cloud.
What is Bloomreach Commerce Experience Cloud's best feature?
Reviewers rate Usability highest, with a score of 8.7.
Who uses Bloomreach Commerce Experience Cloud?
The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(110)
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May 06, 2022
Good experience
- User interface is very easy
- Training course is effective
- Chat support is very speedy and useful
- Customization e.g. SQL
- If we could confirm who to send an email to at each step in the journey that would be great We need to confirm if the condition works right.
- Simple a/b testing
- Email scenarios
- Recommendation feature
- Developing mobile experiments is quite complicated on the platform currently. Lots of time is wasted jumping from desktop to mobile.
- The system in general could be more user-friendly. A regular user needs to learn quite a lot in order to get the most out of the system.
- Better Single Page Application compatibility
April 22, 2022
Easy to use while complex
- sophisticated scenarios with a lot of conditions
- use of customer segmentations
- integration of SQL
April 14, 2022
Very Satisfied with Bloomreach Commerce Experience Cloud
- Scenario configuration
- Training on their tools
- Connectivity to other applications
- their exams were not user friendly
March 30, 2022
Experience with Bloomreach Commerce Experience Cloud
- Weblayers
- Scenarious
- Analytics Reports
- Surveys
- Reports limitations
- Consents
- Having customization on components.
- Content Management handles well.
- Having an API to use for automation scripts.
- Bloomreach Commerce Experience Cloud experiences manager glitches where it renders itself within its own frame (similar to inception).
- Having built-in functionality for document content, document type, & component migration to other channels/environments would add to an easier experience.
March 29, 2022
Easy to use campaign management
- easy to use user interface
- dashboard can be built up by any report, metric, measure
- AB testing is very simple
- base segmentation is only a few clicks
- campaign tracking is practical with the unique ID from the URL
- creation of some metric is complicated
- folder structure sometimes confusing
- charts are not really customizable
March 29, 2022
Love at first sight
- user friendly interface
- many helpful features
- statement logic (AND, OR, negations, brackets) - these little things make a huge difference
- sometimes I have 2 "panels" with attributes, but only one of them is working. However, this seems to be a problem on my side as none of the colleagues have this issue. Still have not figured it out what might cause this problem.
March 28, 2022
Great product, Support is almost there
- Product suggestions
- Search
- filtering
- Pixel implementation needs more hands-on support
- Ranking diagnostics should be even more transparant
- Global synonym dictionnary is not really applicable for very technical B2B markets
March 28, 2022
Bloomreach review
- contextual campaigning
- easy implementation
- great trainings
- a bit more documentation needed
- trainings for more business roles
- import/export options
- synonym relationships
- "customers also bought" suggestions
- "boosting" product on various search terms
- Added merchandising opportunities for related items
- If rules could be set on the user level and not globally
- We have custom pricing for our customers, its tough because Bloomreach likes to have 1 price per SKU and we don't have that in our business
- With all the options in the Admin Center, I get lost sometimes. Maybe sort out a way to group tools so its less intimidating
March 28, 2022
First experience with bloomreach
- Reusable components
- Documentation
- Boosting of products
- Redirecting
- Bloomreach experience manager is buggy
- Better documentation with more example
- Providing a robust API for Search & Merchandising
- The user experience or developer experience in dealing with the Experience Manager could be a little bit better. The app is slow or non-responsive at times.
- The Experience Manager UI including the Content tab could be a bit more intuitive
March 24, 2022
Bloomreach Commerce Experience Cloud ROCKS!
- Reporting
- AI - Recommendation engines
- E-mail Marketing
- Creating scenarios based on behaviour
- CRM with very good scope on customers
- UI/UX
March 21, 2022
Good Fit for Our CMS Needs
- Good structure for international content
- Inclusion of videos and other assets is quite handy
- Automated translation process connectivity is good
- Navigation structure is a bit complicated especially when you are new in this software
March 03, 2022
Great tool if you know what you're doing
- Email marketing automation
- User behavior tracking
- Integration with other platforms and services
- Better integration with cloud other than GCP
- More frequent synchronization with GCP and S3 buckets
- More robust tracking with cookies
March 03, 2022
Bloomreach
- Creating Email Templates with visual builder.
- Previewing the email and the feature of testing all the previews on different devices and apps.
- Online support is awesome!
- In catalog items, list search functionality has some glitches, so many times it won't work correctly.
- HTML Editor can be more coder friendly.
- Multi-channel comms via email, sms, push, web page updates
- Support from tech staff from 8-4
- Allocated Consultants for more complex requirements
- Reporting feature allows users to obtain detailed insights on campaigns
- Data definitions can be set to support the reporting and campaigns
- See details of each customers profile and history of campaigns sent and clicked on
- Survey tool should allow browse and upload functionality for banners and logos and color palette for submit buttons
- The survey tool should allow customers to be directed to specific questions based on each answer (skip logic)
- Dynamic content process for email is too complex
- No ability to update graph colours to client brand
- Push notification previews shows words cutting off mid-way
- Need to come up with a better way to support resellers with client questions/issues
February 15, 2022
(almost) Endless possibilities with Bloomreach
- Comprehensive marketing automation toolkit
- Data collection possibilities are vast, but easily manageable
- Almost limitless tracking options through JS or API
- Can be overwhelming for inexperienced users. There is little content regarding user onboarding in the app.
- There are always multiple ways to do one thing. This means you need knowledge to know which way is the best.
- Catalog imports sometimes lag and their speed could be improved.
February 15, 2022
Great automation, emailing & CDP platform.
- Data collection & cross platform implementation.
- E-mail marketing.
- Marketing automation.
- Product recommendation.
- Website personalization.
- Data expiration (storage).
- Modules simplification.
February 04, 2022
Very nice tool
- Realtime
- Omni Channel Marketing
- Flexibility
- nested Events (working with them)
- working with referenced informations from product data feed
January 27, 2022
Happy in the clouds instead of down in the ssh tunnel
- It gives a manageable oversight of content and what it will look like once published
- It offers a lot of flexibility in connecting with other systems
- Though highly flexible it does mean the system can be (overly) complicated at times, but this can usually be overcome by good documentation
- It could use a good form solution that is easy to integrate and safe to use with GDPR rules in mind without having an impact on deployments of new versions
January 15, 2022
Versatile and powerful, once you understand how to use it
- Customer segmentation.
- Custom reporting.
- Trigger-based marketing automation.
- Email marketing.
- Custom reporting is hard to understand.
- The recommendations engine can be tricky to set up.
December 06, 2021
Such an efficient and user-friendly marketing tool
- Campaign building
- Segmentation
- Analysis
- Too difficult to say at this time
November 28, 2021
A positive first glance of Bloomreach Engagement
- Data management
- Data import
- [Marketing] automation scenarios
- User merging
- Simultaneous editing of scenarios
- Undo changes or version history within scenarios/campaigns/reports