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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud

Overview

What is Bloomreach Commerce Experience Cloud?

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering…

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Recent Reviews

Fantastic platform!

10 out of 10
September 29, 2023
Incentivized
We use Bloomreach Commerce Experience Cloud for a variety of aspects, from email and SMS marketing to analysis and profiling customers, …
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Great experience

9 out of 10
July 17, 2023
Incentivized
It is used for reporting and analysis across teams and departments. Whilst also being used for building, executing and analysing campaigns …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (28)
    8.4
    84%
  • A/B testing (28)
    8.2
    82%
  • Dashboards (29)
    8.1
    81%
  • API (57)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Unavailable

What is Bloomreach Commerce Experience Cloud?

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Welcome to your Tour of Bloomreach Discovery!

visit.bloomreach.com

Welcome to your Tour of Bloomreach Engagement!

visit.bloomreach.com
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.4
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of AI-optimization, to enable revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: Data Enrichment
  • Supported: Expandability
  • Supported: Multiple Devices
  • Supported: Marketing Performance Measurement
  • Supported: Predictive Modeling
  • Supported: Recommendation Engine
  • Supported: Automated Email Responses
  • Supported: Building and Personalizing Emails
  • Supported: Sending Outbound Emails
  • Supported: Manage Email Deliverability
  • Supported: Mobile Optimized
  • Supported: Landing Pages and Forms
  • Supported: Search Tracking and Optimization
  • Supported: CRM Lead Integration
  • Supported: Automated Alerts and Tasks
  • Supported: Online Behavior Tracking
  • Supported: Segmentation
  • Supported: Marketing Lead Database
  • Supported: Budgeting
  • Supported: Program Management
  • Supported: Social Ads
  • Supported: Social Sharing
  • Supported: Social Campaigns
  • Supported: Social Engagement
  • Supported: Basic Reporting
  • Supported: Revenue Analytics
  • Supported: ROI Analytics
  • Supported: Web Analytics
  • Supported: Sandbox / Test Environments
  • Supported: Customization
  • Supported: Workflow Capability
  • Supported: User, Role, and Access Management
  • Supported: Internationalization
  • Supported: Performance and Reliability
  • Supported: Data Import & Export Tools
  • Supported: Integration APIs
  • Supported: Breadth of Partner Applications
  • Supported: Omni‑Channel Orchestration
  • Supported: Web Optimization Platform
  • Supported: Product Recommendations
  • Supported: Real-Time Customer Predictions
  • Supported: Mobile Push
  • Supported: In‑app Messaging
  • Supported: Web Push
  • Supported: SMS (Text) Marketing
  • Supported: Integrations & Webhooks
  • Supported: Retargeting
  • Supported: Email Marketing

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour historyScreenshot of Single Customer View detailScreenshot of Bloomreach Engagement dashboardScreenshot of Asset managerScreenshot of Experience managerScreenshot of Experience manager - banner

Bloomreach Commerce Experience Cloud Videos

Bloomreach Engagement | Transforming customer Experience Into Something Magical Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — to boost loyalty and revenue in the process.
Bloomreach Engagement | The Platform in Under Three Minutes Bloomreach Engagement brings 1:1 commerce experiences to the hands of marketers, merchandisers, and CRM managers using unified customer data — boosting loyalty and revenue in the process.
Bloomreach Discovery | Deliver Amazing Search and Merchandising Experiences Bloomreach Discovery brings site search, SEO, recommendations, and product merchandising to help users deliver the perfect results to customers.
See Fast ROI With Better Product Search From Bloomreach

Bloomreach Commerce Experience Cloud Integrations

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Twilio Segment are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing highest, with a score of 8.8.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(217)

Attribute Ratings

Reviews

(1-25 of 122)
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Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • The Support from the implementation team was top of the class
  • Building of 'engagement scenarios' is easy after some training
  • The training academy is great and interactive
  • Creating reports and dashboards is not intuitive
  • Defining sales attribution per campaign is difficult and still impossible for us
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Good structure for international content
  • Inclusion of videos and other assets is quite handy
  • Automated translation process connectivity is good
  • Navigation structure is a bit complicated especially when you are new in this software
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • marketing automation
  • data management
  • analytics
  • Improvements in reporting functionalities (it would be nice if there were option for adjusting the column width, as well as wrap option to header text)
  • Building email messages in the journeys could be more customer friendly
October 12, 2023

Dreams of Data Teams

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • One true version of single customer view
  • Data Protection Compliance Globally
  • Easy to setup platform
  • Automated CRM Journeys
  • Dashboards are a bit basic and would be good if it integrated a BI product into it
September 29, 2023

Fantastic platform!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It is completely customisable - any report, dashboard of metric you want to build can be built within the platform. Any automation use case you want to build can be built using coding.
  • Bloomreach Commerce Experience Cloud is super user friendly, so you can upskill yourself to learn the ins and outs of the platform without relying on dev teams
  • All data collected on your website sent to Bloomreach Commerce Experience Cloud is actionable, whether by using coding or through using reports to do analysis.
  • All of the technical improvement requests that we have raised with Bloomreach have been actioned, they are very good at actioning on recommendations from customers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy dashboards to use
  • Creating rules is very intuitive.
  • Customer support tickets are resolved pretty quickly.
  • Self-service functions like pulling reporting for ourselves instead of opening a ticket.
  • Auto suggest could be improved.
  • Customer struggle with specific SKU search ability. Especially if the number has dashes in it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Intuitive user experience.
  • Good data analytics that helps decision making.
  • Good price for value.
  • Some features like the definition of certain elements in the data analytics require some understanding of coding.
  • Does not allow two users to work simultaneously on the same scenario.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Creating Email Templates is very simple
  • Creating scenarios and setting up the scenario logic is not that much complicated
  • Data Imports are more accurate based on the data manager
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Split between New vs Existing shoppers
  • Share of 1-time only Shoppers vs recurrent Shoppers
  • Loads of very targeted segments based on browse and purchase behaviour
  • Clear email marketing stats i.e. open and click rates
  • It would be great to have a 'negate' button within Funnels.
  • Since the SQL Report beta implementation, it'd be great to check the code used behind traditional reports i.e., if I create a report through the usual/simple report section, it'd be nice to be able to look and edit the code created by the platform.
  • It'd be great to have a session/training on what causes errors in the the platform either on scenarios or reports.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Bloomreach environment is really fast
  • As a client you can build so many things customised or just picked pre-defined solutions
  • Native integrations
  • As I use Bloomreach just for the first month I do not have nothing to add here
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Custom data tracking
  • Quick real-time analytics
  • Omnichannel marketing automation
  • Custom segmentation
  • Access to model and use raw data
  • Better data storing options
  • Little bit pricey
  • There is a lot of space for mistakes in tracking, which is hard to repair
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Personalised comms
  • Segmentation
  • AB testing
  • More out of the box APIs into well known advertising platforms (ie Criteo)
  • Unified login and accessibility across mobiles (as this is an issue for us when trying to login to the platform on mobile devices)
  • Better and easier surfacing of audience IDs as this can sometimes be a longwinded process
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Targeting contacts
  • Reporting capabilities
  • Creating bespoke content/ editing options on emails, weblayers etc
  • I'd like to be able to organize the nodes in scenarios to be perfectly straight.
  • Being able to send emails bimonthly easily would be great.
  • Don't have the help chat pop up in each tab if you have multiple open
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use interface for all types of users, beginner or advanced.
  • Making complicated segmentations within the database.
  • Good visual editor for emails.
  • Ease of building automation flows
  • Customer profiles and events can be difficult to navigate
  • Creating a report of your own could be made easier
  • When duplicating a scenario or email all custom settings are reset
  • You cannot add an attachment to an email sent within Bloomreach
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • It gives a manageable oversight of content and what it will look like once published
  • It offers a lot of flexibility in connecting with other systems
  • Though highly flexible it does mean the system can be (overly) complicated at times, but this can usually be overcome by good documentation
  • It could use a good form solution that is easy to integrate and safe to use with GDPR rules in mind without having an impact on deployments of new versions
Jakub Letovanec | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • data processing with use in communication
  • collects everything in one place
  • complexity of solution
  • custom color formating in reports
  • adjusting the column width of tables in reports
  • the possibility of showing movements in reports and dashboards (currently available only in segments)
  • setting a minimal time between two steps in funnels
  • email template preview automatically rendered for customers who would flow through the scenario to the template
  • being able to compare a customer attribute and a metric in a condition
  • tracking ad audience name in the campaign event (not only audience id)
  • voucher pool alerting once the pool is running out of vouchers
Score 10 out of 10
Vetted Review
Verified User
  • Flexible & In-Depth Reporting Capabilities
  • Advanced Data Management
  • Lifecycle Automation
  • Single Gripe: I wish when duplicating things in the platform, the duplicated name would be something like "Copy of". However, it duplicate the name exactly which can create confusion if managed poorly.
April 11, 2023

Reach more customers!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Query Relaxation
  • Predictive Search
  • Ranking Rules, redirects and synonyms
  • Regular Integration Assessments for clients highlight what is working and what is not and any new recs
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