Bloomreach Experience Manager (formerly Hippo) Reviews

7 Ratings
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Score 8.0 out of 100

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Laurent Vonach | TrustRadius Reviewer
September 30, 2015

Hippo allows Weleda to go beyond a simple relaunch of their websites.

Score 10 out of 10
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We use Hippo for the relaunch of 50 national websites in all countries where Weleda is present. We use one single server (cloud) and open channels for every country. E-commerce features are provided through APIs by Konakart. Product information is stored and maintened in Hippo. Scalability and mutli-level architecture was a key requirement. On a marketing perspective, targeting is a key factor in the choice of Hippo CMS.
  • High scalability and reuse of standard information architecture, templates and features in all countries: Every country will have his own channel, usually multi-language oriented. Product information will be very happy and reuse of content mandatory. The system therefore has to be very robust and scalable.
  • Good usability for back-end users: As more than hundred users will use the system on a daily basis, training had to be as minimal as possible. The backend has to be self-explanatory by itself. Hippo goes this way. If you can use a tree structure and a basic RTEditor, you are ready to use Hippo.
  • State of the art targeting tool: In order to address segmentation of users and to go beyond a simple layout relaunch, our Marketing Department needed a tool which can make use of Personas and build up complex dynamic criterias. Real time analysis of the users behaviors will provide insights and allow the company to build up effective CRM strategies.
  • Hippo lacks some functionality in the backend to help writers, admins to collaborate. Some internal ticketing system for example would be ideal.
The system is ideal if you want to reuse content easily. The "document type" logic, which is not page oriented, but content oriented is a clever and efficient way to build up "content bricks". This guarantees an ideal way to use the same content in different templates or even channels. It can also help to feed some mobile-apps as it is planned in our future online strategy.
Read Laurent Vonach's full review

Bloomreach Experience Manager (formerly Hippo) Scorecard Summary

About Bloomreach Experience Manager (formerly Hippo)

Hippo is an open-source Java based content management system, available under the ASL 2.0, though many modules are only available under a commercial license. Hippo features targeted multi-channel marketing and content delivery through standard approaches (visitor data analytics, regionalization, globalization, etc). Hippo integrates with ecommerce and its sites are mobile accessible.

Hippo presents training modules and courses to help with use and implementation. While the core software is free and open source, pricing will depend entirely on implementation scale and what modules are desired.

Bloomreach Experience Manager (formerly Hippo) Features

Web Content Creation Features
Has featureWYSIWYG editor
Has featureCode quality / cleanliness
Has featureContent versioning
Has featureAdmin section
Has featurePage templates
Does not have featureLibrary of website themes
Has featureMobile optimization / responsive design
Has featurePublishing workflow
Has featureForm generator
Does not have featureContent scheduling
Web Content Management Features
Has featureInternal content search
Has featureContent taxonomy
Has featureSEO support
Has featureBrowser compatibility
Has featureBulk management
Has featurePage caching
Has featureAvailability / breadth of extensions
Does not have featureBuilt-in e-commerce / shopping cart
Does not have featureE-commerce / shopping cart extension
Has featureCommunity / comment management
Has featureImport / export
Has featureWebsite analytics
Platform & Infrastructure Features
Has featureAPI
Has featureInternationalization / multi-language
Security Features
Has featureRole-based user permissions
Has featureMulti-factor authentication
Does not have featureUser-level audit trail
Has featureVersion history
Does not have featureSimple roll-back capabilities
CMS programming language or framework Features
Does not have featurePHP
Does not have featurePython
Has featureJava
Does not have feature.NET

Bloomreach Experience Manager (formerly Hippo) Competitors


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

Bloomreach Experience Manager (formerly Hippo) Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Bloomreach Experience Manager (formerly Hippo) Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux
Mobile Application:No