Bloomreach Engagement (formerly Exponea) Reviews

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53 Ratings
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Score 8.6 out of 100

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Reviews (26-31 of 31)

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March 19, 2018
Vladimír Darák | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
Cart abandonment emails, AI-powered recommendations and predictions (upsell), almost sold out banner, timed emails and one-time special offers are all excellently integrated into Bloomreach CDP. The fact that we have all of these easy to use tools in platform really makes the performance high level. Since integrating Bloomreach CDP into our system and data, our marketing, specifically targeting of customers, has had a huge impact on the accuracy of our marketing approach. The difference between other automated marketing tools that we tried and Bloomreach CDP are clearly significant. The staff and platform have proven to be critical for our business and revenue.
  • The Bloomreach team consists of forward-thinking experts who are friendly.
  • Integration took just a short time and we were up and running quickly thus increasing revenue.
  • The tool is constantly getting better and better.
  • You get a lot of value from Bloomreach CDP, comparing capabilities to cost.
  • Since implementing Bloomreach CDP into our company, we are able to see the uplift and conversions that they are able to bring on a daily basis.
  • Although it is easy to use, there is still a learning curve to any new tool. The staff of Bloomreach is more than happy to help with any questions that we had and still may have in the future.
I rate Bloomreach CDP 5 stars. A very smart investment for our company, for sure.
Read Vladimír Darák's full review
March 09, 2018
Ivan Hanák | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We find great use of pop up banner campaigns, primarily. There is an abundance of web layer templates to choose from to offer online incentives. Examples of these would include leaderboard, subscription, survey, countdown banners and many more options. We are able to convert our visitors to become customers and this has been very satisfying for us. We can see the impact that Bloomreach CDP has had on our marketing automation. Another use case worth mentioning is that we now have AI as a tool that really works well within our platform. Now that we have such useful and detailed data on customers, the AI is used to learn about preferences and makes relevant recommendations and predictions. Our shoppers have responded to this in a very positive manner, their spending more money because we are sending them personalized and relevant info.
  • Comprehensive analytics and dashboards
  • Extremely easy to use
  • Getting updates which are communicated in the campaign dashboard
  • AI-driven recommendations and predictions
  • Vast 3rd party application support given
  • Nothing particularly wrong with the platform. Every issue is resolved promptly by the Bloomreach team.
Highly recommend Bloomreach CDP, as it is the single tool out there that is positively reshaping the industry.
Read Ivan Hanák's full review
February 01, 2018
Marek Ďurček | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Bloomreach CDP to analyze customers and segment so that communications are far more personalized. Delivering relevant emails during times when our customers are most likely to open their inbox is incredibly effective as well. We are also completely pleased with the automation and personalization that Bloomreach CDP facilitates. It has a significant impact when you can truly understand your customer. The abandoned cart notification reminds customers not to leave items in cart and can prompt purchases, and it really does. Recently viewed/browsed products shows the customer something that they have shown interest in, but haven’t purchased, motivating them to finalize the action with a purchase. We also found that reactivation campaigns drive customers back to our e-shop after being dormant. All of these use cases have helped generate positive revenue for us.
  • The tool offers us a simplified system in handling our customers via analysis & segmentation -Allows us to communicate with our shoppers in a more personalized approach.
  • We know what the customer views and purchases.
  • Send users our newsletter and play out scenarios based on their previous actions.
  • Bloomreach is constantly innovating and we can see that they are improving upon something that is already highly efficient.
  • When dealing with advanced solutions and deep analysis, we need to enlist the support of the extremely helpful Bloomreach team.
Bloomreach has been very useful in dealing with our customer-centric business. The team is truly talented and always willing to help us.
Read Marek Ďurček's full review
January 31, 2018
Juraj Frank | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We enjoy the AI-driven upsell recommendations on customer preferences which have had an impact. The Cart Abandonment notification, which notifies customers that they have items in their cart has helped a lot, along with the Almost Sold Out banner have been highly effective. Through Bloomreach CDP, we also offer First/Next Visit vouchers to influence the customer to return and make another purchase. It’s highly effective when you can test and evaluate marketing activities, such as banners and emails. Having the tool to focus on omni-channel messaging capabilities which target specific customers with relevant offers and information has improved our relationship with our users. Bloomreach CDP offers so many great use cases and we use several, you can really see the impact that each one offers.
  • Bloomreach CDP has had a tremendous impact on the ways in which customer data can be used.
  • When understanding each shopper, it creates more of a personalized relationship and we are able to better serve them through relevant multi-channel campaigns.
  • The team of experts always has great ideas and solutions that benefit our business.
  • The team within Bloomreach has been absolutely supportive and they bring a lot to the table.
  • The most valuable aspect has been the independence created for the marketers, away from the IT department.
  • At first I was a bit discouraged by the price, but soon after implementation and deployment my concerns were put to rest as I saw positive ROI. Price is not a factor now, my company can see.
I have only positive things to say about Bloomreach and all the services that the expert team provides. I always suggest this tool if someone I meet is shopping around for a provider of automated marketing.
Read Juraj Frank's full review
March 09, 2018
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Recommendations based on customer history has been a great contributing success. For example, the one-time banner possibilities that we wanted our customers to view just once. We were able to create a massive impact with a marketing message saying “now or never”, which activated new members. It’s great when we have the ability to track our customers' preferences and send recommendations using AI. With segmentation of customers, we can easily send targeted email marketing campaigns. Cart abandonment is also a great way of getting customers to make a purchase before leaving the site, they are reminded that they have unpurchased items left in the cart.
  • Fast Integration, and easy to use.
  • Very useful and friendly team at Bloomreach.
  • It is incredibly fast and built from scratch as a unified solution.
  • I appreciate the integration between data collection, analytics, and execution.
  • From the analytical point of view we are satisfied. We just have to be briefed every 2-3 weeks on new features.
It's super easy to create your own scenario and track data.
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April 03, 2018
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Offers fantastic depth within the product and flexibility for campaign set up and analysis. The tool is extremely easy to use in comparison to various other tools that I’ve tried. It replaces restrictive CRM platforms, being more flexible. Up to this point, we have been able to reduce the manual work, significantly. It is dramatically easier to deploy multiple customized campaigns over different territories, allowing our team to focus on more creative tasks. Due to the speed in which we deploy, we now have more flexibility, especially when dealing with our competitors. Testing is now something that we can have running all the time rather than going through a process that takes a long time.
  • The integration was incredibly rapid and the support given by the team was highly appreciated. They made sure that we would be able to extract every benefit from the tool.
  • Great for the deployment of multiple campaigns over various territories, simultaneously.
  • Easy to use and allows freedom from involving the IT department.
  • Extremely flexible.
  • Banners - i.e., Countdown, First/Next Visit, etc.
  • Personalization of product recommendations.
  • At first it was an unknown tool in the UK market but now has an increasing number of users. I have no doubt that the platform will soon dominate the market.
A well thought out tool for e-commerce. I highly recommend it!
Read this authenticated review

What is Bloomreach Engagement (formerly Exponea)?

Bloomreach Engagement (formerly Exponea) is an omnichannel marketing automation and experience platform, unifying data from all customer touchpoints and providing marketers with a toolset to build end-to-end, personalized customer journeys.

The vendor says Engagement stands apart from other CDPs on 4 major points.

1. True Real-Time Data Across the Whole Platform
Data is tracked in real-time. This means that the moment the data is captured and stored in the unified single customer view, the whole platform immediately considers this data.

2. CDP with Built-in Marketing Automation Capabilities
The additional layers of marketing automation capabilities built on the top of the CDP are able to access, enrich and exchange the unified customer data across the whole platform, to ensure consistent and relevant omni-channel communication.

3. Live Predictive Model
Unified customer view is enriched of predictive data using a live predictive model. The model captures changes in the probability, and updates the data in the customer profile in real-time.

4. Integrated Consent Management
An integrated consent management feature helps users comply with the GDPR and CCPA requirements by managing subscription policies, and tracking changes to customer consents, directly within the unified single customer view.

Bloomreach Engagement (formerly Exponea) Features

Additional Features
Has featureData Enrichment
Has featureExpandability
Has featureMultiple Devices
Has featureMarketing Performance Measurement
Has featurePredictive Modeling
Has featureRecommendation Engine
Has featureAutomated Email Responses
Has featureBuilding and Personalizing Emails
Has featureSending Outbound Emails
Has featureManage Email Deliverability
Has featureMobile Optimized
Has featureLanding Pages and Forms
Has featureSearch Tracking and Optimization
Has featureCRM Lead Integration
Has featureAutomated Alerts and Tasks
Has featureOnline Behavior Tracking
Has featureSegmentation
Has featureMarketing Lead Database
Has featureBudgeting
Has featureProgram Management
Has featureSocial Ads
Has featureSocial Sharing
Has featureSocial Campaigns
Has featureSocial Engagement
Has featureBasic Reporting
Has featureRevenue Analytics
Has featureROI Analytics
Has featureWeb Analytics
Has featureSandbox / Test Environments
Has featureCustomization
Has featureWorkflow Capability
Has featureUser, Role, and Access Management
Has featureInternationalization
Has featurePerformance and Reliability
Has featureData Import & Export Tools
Has featureIntegration APIs
Has featureBreadth of Partner Applications
Has featureOmni‑Channel Orchestration
Has featureWeb Optimization Platform
Has featureProduct Recommendations
Has featureReal-Time Customer Predictions
Has featureMobile Push
Has featureIn‑app Messaging
Has featureWeb Push
Has featureSMS (Text) Marketing
Has featureIntegrations & Webhooks
Has featureRetargeting
Has featureEmail Marketing

Bloomreach Engagement (formerly Exponea) Screenshots

Bloomreach Engagement (formerly Exponea) Video

How Bloomreach and Exponea will change the future of digital commerce Bloomreach CEO Raj De Datta and Exponea CEO Peter Irikovsky break down the details of Bloomreach's acquisition of Exponea and share their excitement on one of the biggest moves in the history of digital commerce.

Bloomreach Engagement (formerly Exponea) Downloadables

Bloomreach Engagement (formerly Exponea) Integrations

Adform FLOW, Amazon Redshift, Amazon S3 (Simple Storage Service), Amazon S3 Glacier, Amazon Simple Notification Service (SNS), AWS Lambda, Bazaarvoice Platform, ChannelAdvisor, commercetools, DocuSign, Dropbox, Exact Online, Google Ads (formerly AdWords), Google Analytics, Google BigQuery, Google Cloud Storage, Lightspeed eCom, Lightspeed Retail POS, Mailchimp, Mailgun, from Pathwire, Mailchimp Transactional Email (Mandrill), Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Microsoft SQL Server, MySQL, Pipedrive, PostgreSQL, Salesforce CPQ (formerly SteelBrick), SAP Business ByDesign, SDL Language Cloud, Sendinblue, Shopify, Shopify Plus, Zapier, Zoho Subscriptions, Salesforce Commerce Cloud, BigCommerce, MongoDB, Mailjet, from Pathwire, Twilio Segment, Freshdesk, Trello, Slack, ALLMYSMS, Amazon MWS, AMQP, CM Telecoms SMS, DUN & BRADSTREET, EBAY, EDIFACT, EMAILLABS, Facebook Ads, FACEBOOK LEAD ADS, FACEBOOK MESSENGER, Google Double Click, Google PUB/SUB, Google Spreadsheet, Google translate, JDE ORCHESTRATOR, LIONBRIDGE, Magento, MICROSOFT AZURE SQL, MICROSOFT DYNAMICS 365, MICROSOFT DYNAMICS AX, MICROSOFT DYNAMICS NAV, MICROSOFT ONEDRIVE, NETSUITE, OPENAPI, OUTLOOK, QUICKBOOKS, ORACLE RESPONSYS, SALESFORCE, SALESPHERE, SAP R3/ECC, SENDSAY, SFTP, SHOPWARE, SINCH SMS, SMARTYSTREETS, SOAP, SUGARCRM, TWITTER, WEBHOOKS, WHATSAPP, CSV, JDBC, LDAP, ODATA, REST API CLIENT, XML, ZIP/UNZIP, FACEBOOK CONVERSIONS API, UNIONE, AMAZON ALEXA

Bloomreach Engagement (formerly Exponea) Competitors

Bloomreach Engagement (formerly Exponea) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
CDPCDP+AISingle Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
CampaignsCDP+AI+MASingle Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
CDXPCDP+AI+MA+CROSingle Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence

Bloomreach Engagement pricing is quote-based.

Bloomreach Engagement (formerly Exponea) Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Bloomreach Engagement (formerly Exponea) Support Options

 Free VersionPaid Version
Live Chat
Video Tutorials / Webinar

Bloomreach Engagement (formerly Exponea) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:US, UK, EMEA, CIS, CEE
Supported Languages: English, German, Russian

Frequently Asked Questions

What is Bloomreach Engagement (formerly Exponea)'s best feature?

Reviewers rate Support Rating highest, with a score of 8.6.

Who uses Bloomreach Engagement (formerly Exponea)?

The most common users of Bloomreach Engagement (formerly Exponea) are from Small Businesses and the Marketing & Advertising industry.