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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud

Overview

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they…

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Recent Reviews

Great tool

8 out of 10
February 12, 2024
Incentivized
We use it to send out emails to our customers. to evaluate and analyze the customer base. We use it for questionaries. We also use …
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Bloomreach Review

7 out of 10
February 12, 2024
Incentivized
We use Bloomreach for its customer data analytics, marketing automation, A/B testing, and personalisation tool. The tool allows us to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (48)
    7.8
    78%
  • API (72)
    7.8
    78%
  • Email deliverability reporting (49)
    7.7
    77%
  • Dashboards (50)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.bloomreach.com/en/pricing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tour of Bloomreach Discovery

app.getreprise.com

Tour of Bloomreach Engagement

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour historyScreenshot of Single Customer View detailScreenshot of Bloomreach Engagement dashboardScreenshot of Asset managerScreenshot of Experience managerScreenshot of Experience manager - banner

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Tealium Customer Data Hub are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing automation and Triggered drip sequences highest, with a score of 8.1.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(252)

Attribute Ratings

Reviews

(1-25 of 141)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're using Bloomreach Commerce Experience Cloud engagement for Newsletter journeys, customer segmentation, personalisation, re-activation and audience integration for Google and Meta. Still working on many scenarios for Recommendations, Whatsapp and Mobile App push integration and other personalized user journeys. It's helping us to keep improving our performance by better serving our consumers in a nice way.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As an CRM professional, I know the struggle of juggling multiple tools to reach customers across different channels. That's why I was thrilled to discover Bloomreach Commerce Experience Cloud and its multichannel possibilities. It's a game-changer, letting me manage segmentations, email campaigns, push notifications, SMS marketing, and even personalized web weblayers, metrics, scenarios, reporting, etc. – all from a single platform. The real magic for me how intuitive is to work with Bloomreach Commerce Experience Cloud. From segmentation (based on the SQL principles), scenarios, and so much more. It's so easy to create highly targeted customer groups based on their behavior, interests, and purchase history. Reporting is also great, but here I find there is some space for improvement. While individual country reports have been helpful, Bloomreach Commerce Experience Cloud's new multilevel reporting is a lifesaver. Now I can analyze combined performance data to get a true big-picture view of how my marketing efforts are performing. Honestly, with so much on my plate, I haven't been able to dive into every feature yet, but I'm already convinced Bloomreach Commerce Experience Cloud is going to streamline my processes and drive significant growth for my skills and Notino itself.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Bloomreach at work to track sessions across different units per brand/page/per category. It also helps that I see the journey that a customer takes from the moment they reach the homepage to the product. Quick details like average pcs sold per order, and average value also help me understand the profile of our loyal customers.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach Commerce Experience Cloud is used daily as our CRM platform which houses over 1 million accounts. This platform also collects custom events per customer to provide us with actionable data to craft personalized marketing campaigns. In addition to the CRM services, we also use Bloomreach Commerce Experience Cloud for email production and delivery. By connecting the data to the email campaigns, we are able to ensure we are providing the best engagement for our customers, or armed with optimized data to make needed adjustments.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our team uses Bloomreach Commerce Experience Cloud for emailmarketing automation. We are planning to use the platform to conduct a/b testing on our website. Twice a week we can, because of this platform, send mails in 7 different languages. Bloomreach Commerce Experience Cloud takes alot of pressure from our small team. We work with 3 colleagues, but a lot more sendinglists and journeys. Bloomreach Commerce Experience Cloud makes our productivity and output quite high.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach Commerce Experience Cloud has been instrumental in the solving of a number of issues for example Multilanguage mailing (we have 5 labels and 14 languages) , scalability, ease of us - (we have new recruits who work with the tool and teaching them how to use it is very easy), time to market issues and many other things.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our team uses Bloomreach Commerce Experience Cloud as a Customer data platform and a digital marketing tool. It enables us to provide rich information and insights that could help us to have a more accurate customer personalization and targeting. It significantly improved our efficiency and helped us reach our engagement KPIs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to scale up our marketing efforts across 13 countries with just 4 fte for 3 different companies. By using the ai and cdp options we create personalised omnichannel expreriences for different customer groups which we also identify using the web tracking options. We use realtime recommendations across different platforms.
February 20, 2024

Bloomreach for the win!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach has it all CDP, Automation and ESP. Very intuitive and easy to use. The support team is very helpful and running scenarios is easy. Data is organised nicely due to hard identifiers and soft identifiers. The ability to create HTML blocks and reuse them across all campaigns (header/footer) is a great time saver.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Bloomreach for mailing, web layers, metrics, and funnels. As a webhosting company, targeting clients and offering services is more challenging. We can't just provide discounts like companies selling clothing; we must do it in a way that people understand why they need a server or domain. Through mailing, we aim to alert clients to technical changes, cross-sell or remind them about abandoned carts. Funnels are mainly used to track trends, as we operate in multiple countries and need to identify any issues. We have created segments of people and are working on RFM. We want to focus on recommendations and a catalog, which we currently do not have. Bloomreach offers a lot, and leveraging everything is difficult, mainly due to technical and time constraints.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
- Newsletter Marketing in general - Being flexible by sending out automated Campaigns for Newsletter and Weblayer - Usage for Recommendation Engines Connect between different channels like webshop or App - A/B Testing possibilities for webshop - Target Groups can be separated through segmentations, reports, aggregates, and funnels.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's the head platform for CRM where communications happen through the sales funnel - from Bloomreach to customers. We create segmentations - automate scenarios - analyze data - A/B tests. We create engagement and convert content. We send customer lists matching specific attributes to Google Ads for algorithm learning. We create popups and weblayers on the website. We send surveys for feedback and ratings
February 12, 2024

Great tool

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to send out emails to our customers. to evaluate and analyze the customer base. We use it for questionaries. We also use Bloomreach for automated emails and weekly guides to our customers (email guides they receive every week to guide them through the parenting journey).
February 12, 2024

Bloomreach Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach for its customer data analytics, marketing automation, A/B testing, and personalisation tool. The tool allows us to centralise our customer data and target our marketing strategy across all channels. The fully customisable approach allows us to develop new reports and answer ad hoc queries from teams across the business.
February 06, 2024

Great

Matěj Adámek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
From Bloomreach Commerce Experience Cloud, we use Engagement the most. Originally, its purpose was to set up mailing scenarios based on website visitors' activity and to capture leads for telemarketing department. Over time, we started using its web layers to offer pop-ups, especially on-exit, brought contact duplicate management into it and made a deeper dive into analytics, recommendations and predictions. We even created an automatic watchdog for products customer opens at least twice. Owing to the platform, we sorted out a comparison of ROI for specific advertising sources and figured out the real value of remarketing. Nowadays, we track pretty much all events related to a customer that occurr during our sales process through integration with our CRM and ERP systems. Such transition allowed our marketing team to access this information in a single interface and enabled them to make decisions as well as roll out new e-mail, sms, telephone, website, and advertising campaigns much quicker than before.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Bloomreach Engagement as our ESP and CDP, it holds all of our CRM and customer data in a single customer view database. It powers our marketing and service-based emails, elements of on-site customisation, and customer segmentation. We also use it as an analytics platform, for ad-hoc reporting and insight gathering.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to learn more about our guest's behaviours and target them with the correct campaign at the right time. The ability to message the correct user and the correct time has meant that we can focus on getting our most loyal customers back through the door and convert the rest.
December 14, 2023

Easy to plug and play

Score 8 out of 10
Vetted Review
Verified User
Incentivized
In my organization, we help to implement Bloomreach Commerce Experience Cloud for our clients. The use cases that Bloomreach Commerce Experience Cloud address include replacing existing CDPs by integrating with upstream data sources via csv or API, web and mobile SDK integration, setting up email and push campaigns, managing consents, creating dashboards and reports, data exports.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's mainly used for sending out newsletters and analyzing customer behaviour. Besides that we manage here also customer profiles. Additionally we manage from here double opt in subscription, consents, abandoned cart and net promoter score. Not only reports, but also customer segmentation is also implemented here to better understand customers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bloomreach offers a unified customer perspective, seamlessly integrating behavioral, transactional, and preferential data. This holistic view empowers us to deliver precisely timed and tailored messages, reaching customers through email, SMS, in-app, on-site, and strategic re-marketing initiatives. While there's a slight learning curve, the combination of a dedicated Customer Success Manager and an outstanding online support team ensures your plans come to fruition seamlessly. The platform's robust reporting functionality eliminates the need for data exports, letting you effortlessly create insightful tables, graphs, and pie charts. Despite my relatively short time using Bloomreach, the experience has been exceptionally positive — a testament to its effectiveness!
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