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Blueshift

Blueshift

Overview

What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

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Learn from top reviewers

Daily User of Blueshift

Rating: 7 out of 10
February 28, 2022
IncentivizedVetted ReviewVerified User
We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all o...
Continue reading
Verified user
Manager
Blueshift4 years of experience

Great Product for Complex Marketing Programs

Rating: 10 out of 10
February 26, 2022
IncentivizedVetted ReviewVerified User
Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on se...
Continue reading
Verified user
Employee
Blueshift3 years of experience

Good start, need more to finish.

Rating: 6 out of 10
February 24, 2022
IncentivizedVetted ReviewVerified User
We were looking for something that would tie into the systems that we use to originate the services that we offer, directly into Blueshift for us to then trigger and send out ...
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Verified user
Manager
Blueshift2 years of experience

Powerful AI-based tool for data-driven marketing

Rating: 9 out of 10
August 21, 2018
IncentivizedVetted ReviewVerified User
Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messagin...
Continue reading
Divya Mulanjur
Manager - Marketing
Head of Email & Content Marketing
Suiteness
Blueshift1 year of experience

Blueshift - A Powerful Marketing Automation Tool

Rating: 9 out of 10
January 24, 2018
IncentivizedVetted ReviewVerified User
It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specif...
Continue reading
Gwen Rivet
Manager - Marketing
Growth Manager
OpenClassrooms
Blueshift1 year of experience
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Pricing

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Blueshift

Blueshift

N/A
Unavailable

What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://blueshift.com/plans-and-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Blueshift?

The Blueshift SmartHub CDP aims to give marketers the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.


Capabilities include:

  • Multi-Channel Campaigns: Build, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.

  • Single Customer View: Create comprehensive, unified customer profiles of anonymous and identifiable users based on data with complete historical and real-time behaviors.

  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.

  • Advanced Segmentation: Build rich, precise customer segments based on any attribute, or behavior through its segmentation engine.

  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Blueshift Video

Blueshift Integrations

Blueshift Competitors

Blueshift Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Europe, Middle East, Asia, Africa, Australia and New Zealand

Blueshift Downloadables

Frequently Asked Questions

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

Iterable, Braze, and Bloomreach Composable Personalization Cloud are common alternatives for Blueshift.

The most common users of Blueshift are from Mid-sized Companies (51-1,000 employees).

Blueshift Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)80%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 6)

Powerful AI-based tool for data-driven marketing

Rating: 9 out of 10
Incentivized
August 21, 2018
DM
Divya Mulanjur
Head of Email & Content Marketing
Suiteness (Hospitality, 11-50 employees)
Vetted Review
Verified User
Blueshift
1 year of experience
View profile
Use Cases and Deployment Scope
Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

Pros
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Cons
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Likelihood to Recommend
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.

Great tool for automation !

Rating: 9 out of 10
Incentivized
January 25, 2018
Verified User
Project Manager in Marketing
E-Learning Company, 51-200 employees
Vetted Review
Verified User
Blueshift
1 year of experience
Use Cases and Deployment Scope
Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.
Pros
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
Cons
  • UI is poor
  • Takes time to get onboard
Likelihood to Recommend
Very well suited for on-boarding, nurturing, upsell, and retention

Great Product for Complex Marketing Programs

Rating: 10 out of 10
Incentivized
February 26, 2022
Verified User
Employee in Marketing
Financial Services Company, 201-500 employees
Vetted Review
Verified User
Blueshift
3 years of experience
Use Cases and Deployment Scope
Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on several stored data points and API calls. The user interface is the best of any email platform I have worked with making complex tasks easy to implement. The support was top-notch also.
Pros
  • Intuitive user interface.
  • Manage complex data.
  • Useful features.
Cons
  • I honestly can’t think of anything.
Likelihood to Recommend
Blueshift is well suited for companies with a large user base, complex campaigns, and customer journeys. It is good for companies with technical emails that use lots of complex personalization and use API calls to generate data for emails. If your company has a smaller less complex email program, it's still a good tool but might have too many features that you wouldn’t necessarily use.

Daily User of Blueshift

Rating: 7 out of 10
Incentivized
February 28, 2022
Verified User
Manager in Marketing
Financial Services Company, 501-1000 employees
Vetted Review
Verified User
Blueshift
4 years of experience
Use Cases and Deployment Scope
We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns - so it's quite intricate to manage.
Pros
  • Customer data management and segmentation
  • Intuitive, easy to use platform
  • Quick and efficient customer support
Cons
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
Likelihood to Recommend
We capture a wide amount of customer data at our organization, and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically, in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We then can trigger campaigns and segmentations off of that event data. This is essential to our success as a team and an organization.

Blueshift - A Powerful Marketing Automation Tool

Rating: 9 out of 10
Incentivized
January 24, 2018
GR
Gwen Rivet
Growth Manager
OpenClassrooms (Higher Education, 51-200 employees)
Vetted Review
Verified User
Blueshift
1 year of experience
View profile
Use Cases and Deployment Scope
It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.
Pros
  • Range of capabilities
  • Predictive score
  • Integrated with a lot of other tools
  • Facebook syndication
Cons
  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
Likelihood to Recommend
The predictive score is useful in order to push content at the right time to potential customers. Facebook syndication is great if there is a strong social media activity that can be used for better cross-marketing. Integrations (Segment for instance) are useful for event tracking, data analysis and measuring ROI.
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