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Blueshift

Blueshift

Overview

What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

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Learn from top reviewers

Daily User of Blueshift

Rating: 7 out of 10
February 28, 2022
IncentivizedVetted ReviewVerified User
We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all o...
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Verified user
Manager
Blueshift4 years of experience

Great Product for Complex Marketing Programs

Rating: 10 out of 10
February 26, 2022
IncentivizedVetted ReviewVerified User
Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on se...
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Verified user
Employee
Blueshift3 years of experience

Good start, need more to finish.

Rating: 6 out of 10
February 24, 2022
IncentivizedVetted ReviewVerified User
We were looking for something that would tie into the systems that we use to originate the services that we offer, directly into Blueshift for us to then trigger and send out ...
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Verified user
Manager
Blueshift2 years of experience

Powerful AI-based tool for data-driven marketing

Rating: 9 out of 10
August 21, 2018
IncentivizedVetted ReviewVerified User
Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messagin...
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Divya Mulanjur
Manager - Marketing
Head of Email & Content Marketing
Suiteness
Blueshift1 year of experience

Great tool for automation !

Rating: 9 out of 10
January 25, 2018
IncentivizedVetted ReviewVerified User
Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.
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Verified user
Project Manager
Blueshift1 year of experience

Blueshift - A Powerful Marketing Automation Tool

Rating: 9 out of 10
January 24, 2018
IncentivizedVetted ReviewVerified User
It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specif...
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Gwen Rivet
Manager - Marketing
Growth Manager
OpenClassrooms
Blueshift1 year of experience
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Pricing

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Blueshift

Blueshift

N/A
Unavailable

What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://blueshift.com/plans-and-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Skai

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Product Details

What is Blueshift?

The Blueshift SmartHub CDP aims to give marketers the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.


Capabilities include:

  • Multi-Channel Campaigns: Build, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.

  • Single Customer View: Create comprehensive, unified customer profiles of anonymous and identifiable users based on data with complete historical and real-time behaviors.

  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.

  • Advanced Segmentation: Build rich, precise customer segments based on any attribute, or behavior through its segmentation engine.

  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Blueshift Video

Blueshift Integrations

Blueshift Competitors

Blueshift Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Europe, Middle East, Asia, Africa, Australia and New Zealand

Blueshift Downloadables

Frequently Asked Questions

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

Iterable, Braze, and Bloomreach Commerce Experience Cloud are common alternatives for Blueshift.

The most common users of Blueshift are from Mid-sized Companies (51-1,000 employees).

Blueshift Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)80%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(8)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Blueshift to be a valuable tool for marketing automation, allowing them to deliver personalized content based on users' actions and behaviors. The marketing department has been able to leverage the platform for data-driven, personalized, and automated lifecycle email marketing. With Blueshift, users can segment their audience based on specific data points such as travel dates, location, or hotel type, making it particularly beneficial for hotel and travel-specific marketing campaigns. The integration capabilities of Blueshift have also been praised by users, enabling seamless connection with existing systems to trigger and send out campaigns without much manual intervention.

Blueshift serves as a customer data platform, empowering users to effectively manage and update customer segmentation, integrate data into email templates, and build intricate customer journeys and campaigns. One key use case is onboarding users and converting them into paying customers through smart marketing automation workflows. Moreover, Blueshift has proven to be highly useful for companies dealing with large amounts of data, as it allows for the development of complex emails and campaigns based on multiple data points and API calls. Users have expressed their satisfaction with the user interface of Blueshift, noting that it is one of the best they have worked with, simplifying the implementation of complex tasks. Additionally, the support provided by Blueshift has been highly regarded by users.

Users have made several recommendations based on their experiences with Blueshift and BeanFlumper. They highly recommend Blueshift for executing and managing direct marketing with user communities, praising its great customer support and personalized service.

For BeanFlumper, users suggest using the free version on your own system. They also recommend choosing the self-hosted version over the cloud version to avoid potential lagging issues. Additionally, users suggest purchasing BeanFlumper for companies with over 500 employees, as they believe it may not be worth it for smaller businesses.

These recommendations highlight the strengths of both Blueshift and BeanFlumper, providing insights into their benefits and features that users have found valuable in their direct marketing efforts.

Reviews

(1-3 of 3)
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Good start, need more to finish.

Rating: 6 out of 10
Incentivized
February 24, 2022
Verified User
Vetted Review
Verified User
Blueshift
2 years of experience
Use Cases and Deployment Scope
We were looking for something that would tie into the systems that we use to originate the services that we offer, directly into Blueshift for us to then trigger and send out campaigns without much manual intervention. The only setup we would need would come from the setup of the campaign itself, and then based on the criteria we were looking at we'd then select and drop them down the path that best fits them. We would use this by using the API connectivity and drive in the data we would need to pull that in.
Pros and Cons
  • API Connection
  • Campaign Management
  • Dynamic List Creation
Likelihood to Recommend
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
Most Important Features
  • Campaign automation.
  • CRM capabilities.
  • Reporting on campaigns.
Return on Investment
  • Slowed process in getting all products in one system.
  • Improved/introduced new email streams.
  • Automation of email.
  • Introduction of new products into email.
Alternatives Considered
I feel that Blueshift has a ways to go before they get near some of the upper-tier ESPs out there that drive successes and are willing to be involved in the everyday marketing strategy.

There are a lot of pieces that you have to get in addition to Blueshift.
- Form tool.
- Landing Page Tool.
- Think about taking the reporting piece outside of Blueshift.

A lot of the tools I've used in the past have done that. This to me is a great step forward if you're getting off a tool that just generates an email list for you to send to, and is looking to make it a bit more robust. If you're looking for slightly advanced automation, I don't feel Blueshift would be the correct fit.
Other Software Used
Users and Roles
6
Marketing, Engineering, Product.
Support Headcount Required
1
I am the primary power user of the application
Business Processes Supported
  • Marketing automation.
  • Cross-sell product.
  • Understanding customer email journey.
Innovative Uses
  • Content House.
Future Planned Uses
  • SMS
Likelihood to Renew
10
We're not in the mood to start this process over at this time. A lot of hard work went into it.
Products Replaced
Yes
Salesforce Marketing Cloud. Wasn't set up right, and didn't want to really focus on moving forward with it.
Key Differentiators
  • Price
  • Product Features
Was overpromised on stuff, that we later found out Blueshift under delivered on.
Evaluation Lessons Learned
I'd open it up to more vendors, consider keeping Salesforce Marketing Cloud, by restarting everything from the beginning again. Coming in, I felt all we needed was something that just needed fixing.

Great tool for automation !

Rating: 9 out of 10
Incentivized
January 25, 2018
Verified User
Vetted Review
Verified User
Blueshift
1 year of experience
Use Cases and Deployment Scope
Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.
Pros and Cons
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
Likelihood to Recommend
Very well suited for on-boarding, nurturing, upsell, and retention
Return on Investment
  • Better email tracking
  • Better workflow and user experience
Alternatives Considered
  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior

Blueshift - A Powerful Marketing Automation Tool

Rating: 9 out of 10
Incentivized
January 24, 2018
GR
Gwen Rivet
Growth Manager
OpenClassrooms (Higher Education, 51-200 employees)
Vetted Review
Verified User
Blueshift
1 year of experience
View profile
Use Cases and Deployment Scope
It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.
Pros and Cons
  • Range of capabilities
  • Predictive score
  • Integrated with a lot of other tools
  • Facebook syndication
Likelihood to Recommend
The predictive score is useful in order to push content at the right time to potential customers. Facebook syndication is great if there is a strong social media activity that can be used for better cross-marketing. Integrations (Segment for instance) are useful for event tracking, data analysis and measuring ROI.
Return on Investment
  • Better ROI with more precise targeting
  • More adapted to pressure
  • Long to put in place however so it's taking time so we've potentially lost potential customers
Alternatives Considered
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward.
Other Software Used
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