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What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

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TrustRadius Insights

Users have found Blueshift to be a valuable tool for marketing automation, allowing them to deliver personalized content based on users' …
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What is Blueshift?

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

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Product Details

What is Blueshift?

The Blueshift SmartHub CDP aims to give marketers the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.

Capabilities include:

  • Multi-Channel Campaigns: Build, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.

  • Single Customer View: Create comprehensive, unified customer profiles of anonymous and identifiable users based on data with complete historical and real-time behaviors.

  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.

  • Advanced Segmentation: Build rich, precise customer segments based on any attribute, or behavior through its segmentation engine.

  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Blueshift Video

Blueshift Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Europe, Middle East, Asia, Africa, Australia and New Zealand

Frequently Asked Questions

Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

Iterable, Braze, and Bloomreach Commerce Experience Cloud are common alternatives for Blueshift.

The most common users of Blueshift are from Mid-sized Companies (51-1,000 employees).

Blueshift Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)80%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Blueshift to be a valuable tool for marketing automation, allowing them to deliver personalized content based on users' actions and behaviors. The marketing department has been able to leverage the platform for data-driven, personalized, and automated lifecycle email marketing. With Blueshift, users can segment their audience based on specific data points such as travel dates, location, or hotel type, making it particularly beneficial for hotel and travel-specific marketing campaigns. The integration capabilities of Blueshift have also been praised by users, enabling seamless connection with existing systems to trigger and send out campaigns without much manual intervention.

Blueshift serves as a customer data platform, empowering users to effectively manage and update customer segmentation, integrate data into email templates, and build intricate customer journeys and campaigns. One key use case is onboarding users and converting them into paying customers through smart marketing automation workflows. Moreover, Blueshift has proven to be highly useful for companies dealing with large amounts of data, as it allows for the development of complex emails and campaigns based on multiple data points and API calls. Users have expressed their satisfaction with the user interface of Blueshift, noting that it is one of the best they have worked with, simplifying the implementation of complex tasks. Additionally, the support provided by Blueshift has been highly regarded by users.

Users have made several recommendations based on their experiences with Blueshift and BeanFlumper. They highly recommend Blueshift for executing and managing direct marketing with user communities, praising its great customer support and personalized service.

For BeanFlumper, users suggest using the free version on your own system. They also recommend choosing the self-hosted version over the cloud version to avoid potential lagging issues. Additionally, users suggest purchasing BeanFlumper for companies with over 500 employees, as they believe it may not be worth it for smaller businesses.

These recommendations highlight the strengths of both Blueshift and BeanFlumper, providing insights into their benefits and features that users have found valuable in their direct marketing efforts.

Attribute Ratings


(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
February 28, 2022

Daily User of Blueshift

Score 7 out of 10
Vetted Review
Verified User
We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns - so it's quite intricate to manage.
  • Customer data management and segmentation
  • Intuitive, easy to use platform
  • Quick and efficient customer support
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
We capture a wide amount of customer data at our organization, and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically, in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We then can trigger campaigns and segmentations off of that event data. This is essential to our success as a team and an organization.
  • Data management
  • Journey building
  • Customer events
  • Better segmentation, targeting, and intelligence lead to higher revenue per send and better deliverability
Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.
Score 10 out of 10
Vetted Review
Verified User
Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on several stored data points and API calls. The user interface is the best of any email platform I have worked with making complex tasks easy to implement. The support was top-notch also.
  • Intuitive user interface.
  • Manage complex data.
  • Useful features.
  • I honestly can’t think of anything.
Blueshift is well suited for companies with a large user base, complex campaigns, and customer journeys. It is good for companies with technical emails that use lots of complex personalization and use API calls to generate data for emails. If your company has a smaller less complex email program, it's still a good tool but might have too many features that you wouldn’t necessarily use.
  • Product Features.
  • Ease of Use.
  • Responsive Support Team.
  • Does not apply to my interactions with the product.
Blueshift is the best platform I have worked with.
Score 6 out of 10
Vetted Review
Verified User
We were looking for something that would tie into the systems that we use to originate the services that we offer, directly into Blueshift for us to then trigger and send out campaigns without much manual intervention. The only setup we would need would come from the setup of the campaign itself, and then based on the criteria we were looking at we'd then select and drop them down the path that best fits them. We would use this by using the API connectivity and drive in the data we would need to pull that in.
  • API Connection
  • Campaign Management
  • Dynamic List Creation
  • Reporting.
  • Support.
  • Flow of Data.
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
  • Campaign automation.
  • CRM capabilities.
  • Reporting on campaigns.
  • Slowed process in getting all products in one system.
  • Improved/introduced new email streams.
  • Automation of email.
  • Introduction of new products into email.
I feel that Blueshift has a ways to go before they get near some of the upper-tier ESPs out there that drive successes and are willing to be involved in the everyday marketing strategy.

There are a lot of pieces that you have to get in addition to Blueshift.
- Form tool.
- Landing Page Tool.
- Think about taking the reporting piece outside of Blueshift.

A lot of the tools I've used in the past have done that. This to me is a great step forward if you're getting off a tool that just generates an email list for you to send to, and is looking to make it a bit more robust. If you're looking for slightly advanced automation, I don't feel Blueshift would be the correct fit.
Marketing, Engineering, Product.
I am the primary power user of the application
  • Marketing automation.
  • Cross-sell product.
  • Understanding customer email journey.
  • Content House.
  • SMS
We're not in the mood to start this process over at this time. A lot of hard work went into it.
Salesforce Marketing Cloud. Wasn't set up right, and didn't want to really focus on moving forward with it.
  • Price
  • Product Features
Was overpromised on stuff, that we later found out Blueshift under delivered on.
I'd open it up to more vendors, consider keeping Salesforce Marketing Cloud, by restarting everything from the beginning again. Coming in, I felt all we needed was something that just needed fixing.
Divya Mulanjur | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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