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Bombora

Bombora

Overview

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…

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Recent Reviews

Bombora for marketing

7 out of 10
December 14, 2022
Incentivized
We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our …
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Bombora Rewiew

8 out of 10
December 13, 2022
Incentivized
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 3 features
  • Company information (34)
    7.8
    78%
  • Industry information (29)
    6.9
    69%

Reviewer Pros & Cons

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Features

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

5.9
Avg 7.7
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Product Details

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.

Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.

Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.

Bombora Features

Sales Intelligence Data Standards Features

  • Supported: Company information
  • Supported: Industry information

Bombora Screenshots

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Bombora Video

Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.

Bombora Integrations

Bombora Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, LeadBoxer, and ZoomInfo Operations are common alternatives for Bombora.

Reviewers rate Company information highest, with a score of 7.8.

The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(90)

Attribute Ratings

Reviews

(1-25 of 40)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using Bombora pretty frequently as it gives the head start for our various marketing campaigns. But as mentioned earlier, the major disadvantage is, it doesn't give historical data unless you store download & store the data manually that you get every week. Also, if you want any word to be added to the taxonomy, it takes a good amount of time, i.e. 3-4 months.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think Bombora is a great intent data provider for most companies but if you are in a very niche industry, it might be difficult to find the right intent topics. From my experience, it has been a great tool but I would recommend their CS team to provide more playbooks to customers that can help operationalize the intent data. They would send webinars over from time to time but I recommend actual playbooks.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bombora addresses the business problem of targeting the right accounts for sales and marketing outreach by providing insights to the topics, trends and keywords that target accounts are searching for and engaging with online.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Only use when having a very high ARR/project fee and a very specific use case. In this case you both increase the chances of the intent being relevant to your specific offering and you can actually make a healthy ROI on a quite expensive tool and the manpower required by a human outreach approach.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is good for companies of all sizes who wish to see who is searching for their product or service online. It can help them see which companies are showing intent and then reach out to them in real-time introducing their company, so very useful for lead generation indeed. We find it very useful.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well suited for intent management and align the goals of ABM & Performance marketing and also the sales enablement and sales performance support which eventually helps in conversion element focus. This also helps in fpcusing and enhancing the pipeline and the revenue of the business Great intent software to be used over the competition.
December 14, 2022

Bombora for marketing

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think they are some of the best in class for global scale for marketing. There are few competitors out there that have the reach that Bombora does. Furthermore, we are able to customize our taxonomies to our business needs.
December 13, 2022

Bombora Rewiew

Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you're looking to get in front of clients and have better insights into their pain points, Bombora can be a great tool. Also, if you're looking to expand your prospect list, Bombora has some good industry tags to help expand your list of "leads". When combined (the new lead list with insights into what they're looking for) it can be a very powerful tool.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
- Our reps can see that a company is surging and go in and see who they should reach out to. From my experience, bombora is huge amounts of maybe actual leads rather than enriched quality
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bombora has enabled us to target, drive initiatives and lock in results following insight driven tracking and tagging
Bombora is the 1st point of analysis to drive investment and sales coverage plans around new project promotion
Bombora allows lower invested nations to easily and successfully target markets as yet unknown about or not fully penetrated
December 09, 2022

Bombora Surge Data

Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Bombora segment are very useful when you are looking a broader topic areas in multiple channels. The more narrow the topic you are looking to target, the less valuable it becomes, but I suppose that is inevitable.
Cesar Emilio Anton Morales | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We had a couple of scenarios where we needed to know those accounts with purchase intent to buy within our systems; here is where Bombora came to the rescue to help us identify more clearly those clients that wanted to reach out to our company but weren't exactly sure how to or even, in some cases, what to buy. The system came to the rescue to help our marketing team to create more client-based experiences and visuals to help them make a better purchasing decision.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I would definitely recommend using Bombora to monitor off-site intent of key target accounts and prioritizing those accounts showing an active buying cycle. If you're not doing ABM or don't need help prioritizing accounts, then I don't see as much of a need.
Aly Ryan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bombora is well suited for the Marketing/Sales Department. They provide targeted accounts that seem on par with whichever services/products your company offers. That, of course, is all dependent on the various factors that are put in place based on geo, industry, topic, and threshold toggle. It's not well suited for building a contact list. They don't provide that service- which is okay.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Weekly updates are a great lifesaver! If you use Hubspot, I can not recommend this highly enough for ease of use. The only area I do not like is that it needs to provide proper context for the keyword term that is being searched in order to better understand what is actually happening.
Scott Woodruff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bombora is a great tool for companies that need help finding prospective companies that are showing higher intent for their services or products. It’s an easy way to find a list of companies where your sales and marketing teams should focus. Additionally, if you already have a list of target accounts but don’t know where to start, Bombora is a great way to prioritize that list so you can focus on the accounts most likely to convert.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bombora is an excellent ABM strategy add-on for analyzing and researching the target market. Furthermore, based on the data provided, it allows for further market expansion if necessary. From our perspective, it has done an excellent job of supporting both marketing and sales actions. We were able to adjust our nurtures within marketing based on the relevant topics, which increased our conversions. In comparison to previous tools, the quality of intent is higher.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for software companies who work in niche markets that have to speak to specific individuals in a company about a topic that only makes sense to a handful of people. This is because Bombora can pick up on search terms used and determine if there are those individuals in a company in the first place. For example, I wanted to reach out to higher education institutions but wasn't sure if they were actually looking at the concept our software deals with. I checked bombora and confirmed that there were indeed dozens of universities that were searching relevant terms, so I started outreach.
Henrique Sá | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
For American and European markets, they are excellent. Not so much for the Latin American market. I recommend using them to build audiences with your business requirements, such as age, job title, company, and platforms you want to use. Be aware they also find search interest so that you can build target audiences.
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