Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
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- Company information (34)7.979%
- Industry information (29)6.969%
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What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
Bombora Screenshots
Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-25 of 28)Companies can't remove reviews or game the system. Here's why
April 17, 2023
Insight and Robust: A review of Bombora's platform
Bombora helped in B2B lead generation and account-based marketing, addressing the challenge of identifying and targeting the right accounts. The platform's intent data helped our business to prioritize the sales and marketing efforts. Our team used Bombora to successfully identify the high-priority accounts. The scope of our use case has been primarily in working to improve the demand generation and account based marketing efforts.
- Identifying high priority accounts
- Providing granular insights to the topics
- Enabling account based marketing
- User Interface can be improved
- I feel there might be some gaps in its integration capabilities
- Data quality could be improved
March 17, 2023
Only for very specific use cases
We use Bombora to identify organizations that show some degree of buying intent towards the services we offer. We segment according to different solutions and stages in the buyers journey.
Depending on the stage we further identify individueals within these organizations and contact them through either SDR outreach or marketing (display & social) campaigns.
Depending on the stage we further identify individueals within these organizations and contact them through either SDR outreach or marketing (display & social) campaigns.
- Lots of different intent topics
- Able to use intent in combination with technographic data
- Ability to cluster intent topics into different buckets
- Surging score to identify high intent
- Salesforce app installation process was flawed
- Not the best onboarding experience, seemed a standard script
- Most important: we can't see much difference in results regarding leads with intent vs without
December 30, 2022
Bombora Helps Lead Gen for Companies of All Sizes
It is very useful in discovering business intent and then being able to action that intent and try to turn it into a sales win. We use it to bolster our lead generation efforts and pair it with other tools so once we have a list of companies showing intent we can then zoom in on who is the best person to contact in that company.
- Provides data in real time
- User friendly platform
- Broad categories to choose from
- Reports are easy to run and view
- More data on the person searching
- Other languages except English
- Some functionalities are a little complex to navigate
December 22, 2022
Bombora is Great for Sales Prospecting.
Score 7 out of 10
Vetted Review
Verified User
Helps to identify potential buyers based on website queries on popular search engines. We use it to prospect into accounts that are in the market to buy our software.
- Identifies accounts who have intent to buy our software
- Integrates with SF
- Ability to cluster keywords together
- Would like to see individual user data instead of just account data
- Would like to use own keywords instead of keywords from a pick list
December 20, 2022
Only familiar with Bombora Surge reports - helpful, but limited.
I use a Bombora Surge report on Tableau, which allows me to see what topics relevant to our industry are surging within target accounts. This information helps me plan which sales play I am going to run for a group of target accounts.
- Finding topics that are surging within accounts.
- This may be something that's already provided but not available in the Bombora Surge report I use: Greater breakdown of how the Surge Scores are calculated, i.e. chance in audience size for any given topic which is causing the surge; topics/reports/page visits causing surge; contact info for people within the account - either actual people researching topics or suggested leads.
December 15, 2022
Great Intent tool to enhance your pipeline
Helping sales with intent leads Mapping the requirements of the prospects and customize the solution Validating the companies and their revenues aligned with intent scoring Utilizing the data related to intent location and their scores which helps in better decision making of prospecting Summary of data for Sales & BD validation
- Intent Scores by Topic
- Intent Scores by Location
- Scores Summary
- Location wise intent scoring
- Validation of data with third party
December 13, 2022
Bombora Rewiew
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more specifically reference pain points they're incurring. This helps improve conversion on our outreach, and also highlights potential clients we otherwise would not have exposure to.
- Give us insights into potential client pain points
- Give us insights into new clients not previously on our radar
- Systematically delivering intel to us on a weekly basis
- Integration into CRM system
- Adding a plug-in so when we land on a website we can see how interested a company is in our type of services
- Better insights into who is searching for keywords (Senior Executive vs. Intern)
December 13, 2022
Great for Account Planning
We use Bombora to help Sales Reps understand where to focus their time and energy each week. They get their Bombora report at the beginning of each week that takes some of the guess work out of prospecting.
- Easy to use user interface makes it easy for reps to use.
- Drills down to geographic location
- Ability to choose recurring reports for target accounts
- Hard to know when columns for the Comprehensive report are chosen (people always miss this)
- Better GTM tools (great for account planning, but not as good for GTM planning)
December 09, 2022
A customized way to utilize topics to pinpoint industry pain-points and company buying intent.
Bombora gives specialized insight into specific buying intent for targeted topics. This helps our sellers know if there is a demand at a large scale for our solutions pertaining to pain points employees may be researching.
- Extensive prevalent topics of interest for any industry
- Custom reporting and integrations
- Accurate surging score
- Follow up of current customers and suggestions on how we can further leverage what you already have. From my experience this has been left to us.
- How is scoring made?
December 09, 2022
Bombora delivers time and again
Bombora is embedded into our tech stack, it is an always on tool that is being used to maximise the Sales fed, marketing generated enquiries
- Helps identify genuine enquiries
- Trusted qualified traffic enquiries
- Highlights who should be contacted and why
- Continual review of Bombora sources
- Proactive feeds / alerts to save time
- De-duplication of enquiries
- Hot spot by language
December 09, 2022
Bombora Surge Data
Bombora data is used to help us Identify firms that may have an interest in key products and services
- Pulls together data from a wide variety of sources
- Organizes large amounts of information into easily digestible segments
- Enables us to locate data that aligns with common needs based criteria
- I'd love to see more granularity in the data provided
- The ability to offer custom segment data would be beneficial
December 08, 2022
Great for intent data and ABM targeting
We're using Bombora to monitor Intent Data for our target accounts and help identify companies for ABM campaigns and messaging.
- Intent data tracking
- Website traffic monitoring
- Integration with Salesforce
- Help with historical reporting
- Improve domain match accuracy
- Nothing else - we're pretty happy.
December 05, 2022
Excellent for intent topics
We use ABM approach so it is important to know what the current/potential customers are searching for. Bombora gives the intent topics most searched or read to help us understand what customers want and adapt our campaign as per the need. There is a big list of topics we can get, search words, websites visited which is really useful to create our own insights and reports.
- intent topics
- websites visited by customers
- frequency of visit to websites
- Real time alerts against a list of customers if they search for a particular topic or listed topics
September 08, 2022
Taking the guesswork out of marketing
Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.
- Historical analysis of specific accounts to identify trends
- Integration with advertising platforms
- Custom reporting and insights
- More webinars, learning material to get people up to speed
- Saving boards is currently not intuitive and quite confusing to be honest
- The industry classification isn't the most accurate
September 08, 2022
To download the data or not?
We use the Bombora data to try and gauge what our key accounts are researching. This allows sales to compare the Bombora research with how the account contacts have interacted with us. This makes it easier to formulate communications with key contacts within the account - showcasing our solutions that are in line with what the Bombora data is suggesting as interesting topics. We can also use the data and look at what the industry is interested in and develop plans for marketing campaigns/webinars that focus on the industry interest. This will allow us to find new accounts to target with our solutions.
- Breadth of topics that are tracked
- The ability for users to generate their own reports/dashboards based on a list of companies they are interested in or find companies that are interested in specific topics
- Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
- Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
- Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
September 07, 2022
The best and most accurate data intent software!
We utilize Bombora for our ABM campaigns. The business problem Bombora addresses are that it helps us sift through target accounts that we should chase and/or get in contact with.
- Topic Keyword List is Massive.
- Targeted Accounts are Accurate.
- Surge Reports populate quickly.
- The user dashboard is confusing- Keep everything on one page.
- List more industries.
- Improve Threshold Toggle.
September 07, 2022
Bombora -- great intent data for your marketing and sales teams!
Bombora has helped us gather data on intents for our sales and marketing team. We get clean data for our Hubspot instance and can make sure we know who we are dealing with when sales get to connect with them. We were able to set up our ideal customer profile and parameters around the company size, intent topics, and geographic location.
- Clean data.
- Constant updates.
- great hubspot integration.
- Easy to implement.
- Very expensive - needs better packages.
- Not easily pausable.
- Needs better latin america data.
September 07, 2022
Bombora has made us more effective.
We needed a way to find companies that were already interested in cybersecurity, and we’re looking for a solution that aligned with our services. Bombora fills this need in multiple ways. First, our SDR team uses Bombora for prospecting. They can easily find companies that are showing interest in topics that correlate with our services, as well as upload a list of target accounts to find the intent level of those accounts. That allows them to prioritize their efforts on the companies that have the most interest. Additionally, we use Bombora to find target accounts for our marketing efforts. It allows us to target the accounts that are likely to resonate and respond to our advertising.
- Makes it easy to find company’s with high intent around our services.
- Makes prospecting more effective by allowing us to focus on the right accounts.
- Allows us to spend our marketing dollars on the accounts that are most likely to convert.
- The organization of reports could be improved to make it easier for different users to find their reports.
- More easily accessible training would go a long way for new users.
September 07, 2022
Bombora - Next Level Intent Data.
Bombora is used as one of the central key Marketing and Sales tools that are used to find relevant accounts to reach out to. We use it to fill our CRM with accounts that have interest and intent in key areas that are relevant to our business that we can discuss with leads from the company at hand. Some business problem that Bombora solves is the very difficult question in Sales "who is actually looking to purchase our solution." Finding companies in a vertical is easy, but finding companies that are interested in buying right now is hard. Bombora helps to solve that.
- Ordering companies in a given vertical by magnitude of interest.
- Showing what kind of terms are actually being searched by companies.
- Giving users confidence that their outreach isn't falling on deaf ears.
- More search terms.
- More guidance specifically for sales teams (not just marketing).
- Better explanation of how intent is actually calculated.
I used Bombora to build audiences in LinkedIn and Display campaigns. We send them our prerequisites like age, job title, and company, and they build audiences that connect with these tools. Not only that, but they also review the built audiences to understand if we are achieving the goals we seek or if we need to improve.
- Build audience
- Find prospects
- Find search interest
- Improve accuracy for the Latin American market
- Have a self-service platform
- More integration with other tools
August 31, 2022
Bombora's Intent Data Fuels Marketing Campaign Creation
I use Bombora intent data to determine what key topics are important to our customers and then create fresh content on those topics.
- Very easy to use
- Processes custom lists quickly
- Reliable weekly automatic reports
- If there was a way to provide context to the keyword term that is being searched, that would be helpful.
August 28, 2022
Bombora Intent data
We looked to use Bombora to help at bringing intent data to our sales reps. Our Sales reps use the intent data to make account plans and reach out to prioritized buyers in their territory. We also integrate it with Salesforce and Outreach so we can surface actionable insights for our reps to action off of.
- Intent data
- 3rd party integration
- SFDC integration
- Outreach notifications
- Contact information
- Admin UX
August 25, 2022
Bombora is a super power.
We want to understand when a prospective account has surging intent for one of our products. If they're an existing customer, we want to understand if there's potential to lose them because they're surging intent around our competitors. We needed solutions that allowed us to find insights but also take action and change our marketing and sales strategies accordingly.
- Companies with surging intent by topic
- Easy to use dashboard
- Integrated into the platforms where I activate marketing
- The data is fantastic if you know how to read it but you have to know how to read it.
- Loading in account lists into the dashboard is complicated.
- Updated taxonomy keywords. Some are pretty outdated or old.
August 25, 2022
Incredible experience and stellar product
I use Bombora to help prioritize accounts at my company - it's incredibly helpful to prioritize all the vast amount of accounts that we're trying to get through.
The business problems we're focused on solving is finding the Tiered accounts that need to get prioritized and using data to prioritize them instead of being anecdotal.
The business problems we're focused on solving is finding the Tiered accounts that need to get prioritized and using data to prioritize them instead of being anecdotal.
- Prioritize Accounts
- Use Data to prioritize
- Solve for wading through a ton of accounts
- Technographic data
- tech stack data
- filterable and up to date data on company tech stack
February 24, 2021
Intent data provider soon to be passed by ZoomInfo
We purchased Bombora's growth package with 25 intent topics and the Salesforce integration. We are using the company surge intent data to uncover companies in our total addressable market that are consuming digital content that is relevant to our products and categories we play in. It allows us to prioritize accounts that are showing interest from a sales and marketing perspective.
- Average company intent score
- Robust topic tracking
- Only an intent data provider