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Bombora

Bombora

Overview

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…

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Recent Reviews

Bombora for marketing

7 out of 10
December 14, 2022
Incentivized
We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our …
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Bombora Rewiew

8 out of 10
December 13, 2022
Incentivized
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 3 features
  • Company information (34)
    7.8
    78%
  • Industry information (29)
    6.9
    69%

Reviewer Pros & Cons

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Features

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

5.9
Avg 7.7
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Product Details

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.

Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.

Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.

Bombora Features

Sales Intelligence Data Standards Features

  • Supported: Company information
  • Supported: Industry information

Bombora Screenshots

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Bombora Video

Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.

Bombora Integrations

Bombora Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, LeadBoxer, and ZoomInfo Operations are common alternatives for Bombora.

Reviewers rate Company information highest, with a score of 7.8.

The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(90)

Attribute Ratings

Reviews

(1-1 of 1)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Helping sales with intent leads Mapping the requirements of the prospects and customize the solution Validating the companies and their revenues aligned with intent scoring Utilizing the data related to intent location and their scores which helps in better decision making of prospecting Summary of data for Sales & BD validation
  • Intent Scores by Topic
  • Intent Scores by Location
  • Scores Summary
  • Location wise intent scoring
  • Validation of data with third party
Well suited for intent management and align the goals of ABM & Performance marketing and also the sales enablement and sales performance support which eventually helps in conversion element focus. This also helps in fpcusing and enhancing the pipeline and the revenue of the business Great intent software to be used over the competition.
  • 2X growth in lead generation
  • 2x growth in pipe generation
  • HubSpot
  • Salesforce
So far the quality of the data is good, however certain times it needs more efforts and validation and improvement in AI engine that analyze and enhance the needs in order to improve the ROI. Haven’t faved any serious issues in the quality of the data and expecting the same quality in the future
Intent Data
N/A
N/A
Sales Intelligence Data Standards (2)
85%
8.5
Company information
90%
9.0
Industry information
80%
8.0
Platform Integration Features
N/A
N/A
20
Marketing
Sales
Customer Success
2
Sales
Marketing
  • Intent Data Management
  • Pipeline Generation through ABM
  • Correlate with the intent of different companies/contacts looking for solution.
  • Intent Management
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
The important factor for me is always the accuracy of the data and that's where the decision comes when it comes to intent.
I might change the selection process to evaluate more tools with better user experience. However, assuming Bombora will work on that part to improve the current poor user experience.
  • Implemented in-house
No
Change management was minimal
Lessons learnt was, creating salesforce dashboards related to Bombora was little difficult.
  • Integration & license allocation in salesforce, Team supported well
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
  • Online Training
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
It was pretty flexible to configure
Ensure your account level can be integrated and all the panes configuration in place
Some - we have done small customizations to the interface
No - we have not done any custom code
NA
I've received great support from Sean Freeman who supported very quickly and resolved during the onboarding and subsequently by the support team.
I haven't tried the premium support as the issues were resolved by the AE with in time.
No
During the onboarding and post onboarding as well i've received a great support from the team.
I am giving 9 because i feel the UI/UX still needs to be improved with more visualization and less excel work.
  • Surge Analytics
  • Data Insights for Admin on the topics and timeline
  • Salesforce & HubSpot Integration to capture the topics and the score along with the delta updates
  • The excel data analysis, i highly recommend the visualization integration like ZoomInfo
Need improvement in places such as visualisation & UX
  • Salesforce
  • HubSpot
  • Single Signon
  • AppExchange or similar marketplace
Nothing it has seamless integration features such as single sign on & app exchange with SFDC.
NA
NA
NA
NA
NA
No
  • NA
  • Not sure
Yes
No
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